Shanghai, October 22, 2015 – According to the market research company IHS, it is estimated that global car sales will reach nearly 90 million vehicles in 2015, of which China is still the largest market leading to rising car sales. Reducing and preventing traffic accidents, further energy conservation and environmental protection, improving driving comfort and intelligence, and bringing more driving pleasure are the core development trends of the automotive industry relying on chip technology. Today, the annual Automotive Electronics Developers Conference, held by Infineon Technologies, the world's leading automotive electronics supplier, brings together the upstream and downstream of the automotive electronics industry ecosystem to lead the industry's development trend and showcase automotive electronics solutions based on cutting-edge chip technology. The program and explore how to bring more possibilities to the automotive industry through technological innovation and multi-modal cooperation.
Automotive Intelligence: 3D ToF Technology Helps Automated Driving and More
Automotive intelligence is one of the themes of this conference, and autonomous driving is a high level of intelligence. To achieve automatic driving, the vehicle needs to always know the driver's status, including the driver's judgment of the road conditions and when to return the vehicle control to the driver. Infineon recently launched a camera driver assistance system based on Infineon's 3D image sensor chip with Kosida, which is an important milestone for the car to achieve automatic driving. Supported by the time-of-flight (ToF) principle, the system accurately detects the driver's body and head position, even capturing his blinking action while wearing glasses or sunglasses to determine if the driver is sufficiently focused and positive. Fatigue driving, thus starting the corresponding countermeasures. For example, by vibrating the seat or warning tone. The less attention the driver has, the more attention the car will pay attention to. In order to respond quickly and accurately, the auxiliary system and emergency braking system can be activated automatically before a potential emergency occurs.
In addition, the technology can also control in-vehicle entertainment systems or vehicle air conditioners by hand movement or body posture, and even implement new auxiliary and safety functions outside the vehicle, such as door opening aids, preventing door opening when parking or home basement Then hit other cars, walls or ceilings. Infineon's solution design partner GesTIgon demonstrated at the conference how Infineon's ToF sensor realizes vehicle object tracking and gesture recognition to achieve "3D virtual reality".
Ms. Xu Hui, Head of Automotive Electronics Division of Infineon Technologies (China) Co., Ltd. and Senior Director, said: "Autonomous driving is the future goal of automotive development. However, the intelligence of the car is far more than automatic driving, it will bring us Unlimited possibilities."
Technology know-how and market dialysis platform
It is one of the tenets of Infineon's automotive electronics ecosystem to provide technical support for automotive electronics solution developers to help them achieve technological breakthroughs to better serve the local automotive market. This conference specially launched the expert comment LED special session, aiming at the technical problems encountered by the designers of LED lamp schemes during the development process, and doing on-the-spot support to help them overcome the difficulties.
At the same time, the conference also launched the "small motor control ePower- hands-on practice" section for the first time, which was enthusiastically received by the field engineers. For small motors such as automobile water pumps, oil pumps and cooling fans, Infineon integrates the original MCU and several power devices into one embedded power device e-Power, which greatly reduces the design difficulty and improves the motor control. Intelligent and energy-efficient, the reduction in size and the simplification of verification steps help customers reduce system costs. Developers can quickly master the small motor control application through hands-on practice, bringing more convenience and inspiration to their development work.
In addition, the conference was also fortunate to invite Zhao Fuquan, Dean of the Automotive Industry and Technology Strategy Research Institute of Tsinghua University, to give a keynote speech to share the technical trends and development strategies of China's automotive electronics. At the same time, industry leaders from Shanghai Automotive Technology Center, Huayu Automotive Systems Co., Ltd. and Puhua Foundation Software Co., Ltd. participated in the brainstorming and thought about the infinite innovation opportunities that smart cars bring to the future.
"The core is caused by the core, the chip technology is the key to the development of the automotive industry, the vision of safer, greener and smarter driving for the car; and the Infineon automotive electronic ecosystem is to provide mutual trust. Cooperation with each other to achieve a comfortable and win-win ecological environment and help our local automobile industry to make continuous progress." Xu Hui said.
About Infineon
Infineon Technologies AG is the world's leading semiconductor technology company, making people's lives more convenient, safe and environmentally friendly. Infineon's microelectronics products and solutions will lead you to a bright future. In FY14 (ending September 30), the company had sales of EUR 4.3 billion and approximately 29,800 employees worldwide. In January 2015, Infineon acquired US International Rectifier, a leading supplier of power management technology with annual revenues of US$1.1 billion (FY2014, which ends on June 29), approximately 4 , 200 employees. Infineon is listed on the Frankfurt Stock Exchange (ticker symbol: IFX) and the US over-the-counter market OTCQX InternaTIonal Premier (ticker symbol: IFNNY).
Infineon in China
Infineon Technologies AG officially entered the Chinese market in 1995. Since the establishment of the first company in Wuxi in October 1995, Infineon's business has grown very rapidly. With more than 1,800 employees in China, it has become an important driving force for Infineon's Asia Pacific and global business development. Infineon has established a complete industrial chain covering R&D, production, sales, marketing and technical support in China, and has carried out in-depth research with leading domestic enterprises and universities in sales, technology research and development, and personnel training. Cooperation.
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