At present, the domestic crystal lamp market is full of red, but at the same time as the sales volume rises, the price is falling due to fierce competition, and the total growth rate is inevitably weakened. From the perspective of crystal lamp manufacturers, domestic crystal lamps have the deficiencies of the overall design level lag, high-end designers, heavy inventory burden, serious counterfeit impact, serious price competition, and after-sales service has not formed a system. Therefore, the specialty store has become an inevitable choice for the brand crystal lamp to break through. The development of this trend will inevitably lead to the competition of the crystal lamp market to four points of quality, brand, image and after-sales service. The result is that the reshuffle of the crystal lamp market is inevitable.
The advantage of the store is obvious
Zhongshan Huayi Lighting Group General Manager District Jinbiao
There are two main problems in the field of crystal lamps: First, the overall level of designers is poor, and the liquidity is large. The products designed cannot keep up with market changes, and the products are homogenized and plagiarized. Second, the competition in the market is fierce, and the price war is too big.
The biggest risks and pressures of crystal lamp manufacturers are firstly to imitate each other, leading to vicious competition, and brand companies suffer. Second is the inventory pressure. To avoid these risks, we must improve the brand's ability to operate, help customers find target consumers and guide consumption; second, we must strengthen product research and development, styles are up-to-date; third, we must strengthen market operations, activate markets, and improve management capabilities. , to optimize inventory.
The advantages of the specialty store are most obvious: 1. Monopoly is a mature business model and an inevitable trend in the future. 2. The manufacturer directly controls the terminal, and can obtain information feedback from the market or consumers in time to facilitate product development and service improvement and brand image formation. At the operational level, there is less intermediate links, and it is done in accordance with the wishes of the company in terms of advertising, event promotion, product display, sales skills of clerk, service, etc., which is convenient for the company to uniformly promote and shape the brand image and highlight the brand characteristics. 3. It is a vertical management method that is conducive to brand communication, facilitating unified management, unified service, and unified image. The disadvantages are mainly high management costs, fast response speed, and some business concepts can not keep up.
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