It is not difficult for the ancient town to run two lighting fairs a year.


A few days ago, the Preparatory Committee of Guzhen International Lighting Fair announced that since 2008, Guzhen will hold two light exhibitions each year, with the aim of further establishing the international status of China's lamp capital and better serving the ancient town and the domestic and foreign lighting manufacturers. . After the announcement of this news, the parties in the industry reflected different opinions, and there were both those in favor and opposition. So, is there any condition for the Guzhen Light Fair to have two sessions a year?


Compared with Guangzhou Guangya Exhibition and Hong Kong Exhibition, Guzhen Lighting Exhibition has many advantages, such as: the advantages of policy resources, the advantages of business environment, the advantages of site resources, the advantages of customer resources, the advantages of media resources, the advantages of prices, The advantages of the government's public credit brand and the advantages of social resources. The advantages of the ancient town lighting exhibition are outstanding, but the defects are also obvious, such as: the defects of the system, the defects of the venue, the defects of the service function, the defects of the distribution system of interest, etc., and these are the most deadly in the market competition. defect.




Therefore, some experts believe that if the ancient town has to run two lighting fairs a year, the first few problems must be solved: First, the Lights Exhibition (Zhongshan) Co., Ltd. will be restructured, so that the Guzhen Light Fair will be truly implemented. It is completely in accordance with the market operation; the second is to rebuild a professional exhibition hall in line with international standards; the third is to focus on overseas expansion, so that more foreign businessmen can understand and recognize the ancient town lamp exhibition; the fourth is to build a professional service team to Professional, dedicated and efficient services to attract exhibitors.

In the day, I am doing things in people. The ancient town can achieve today's brilliant achievements, relying on the advanced concept of the leadership of the local government, relying on the people of the ancient town to work together and work hard, relying on the strong support of all sectors of society. I believe that it is not difficult for the town to run two lighting fairs a year. The difficulty is whether we can correctly face the market reality. What is difficult is how to change our business philosophy. On the surface, everyone is talking about how to do a good job in the ancient town lamp exhibition, but in fact it is discussing the future of ancient towns and even Chinese lighting, because the ancient town has long been synonymous with the iconic Chinese lighting. In the face of this discussion, we believe that the industrious and intelligent people of ancient towns will make wise choices.


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