Reading books is his hobby. Focusing on innovation is his philosophy. After 22 years of researching a field, he can bring health to you under the lights of the Taiwan case. Don't mistake him for being a doctor. In fact, he is a business owner with strong electronic technology. He is Li Zhicheng, general manager of Tianli Lighting, a person who focuses on the health of desk lamps.
Li Zhicheng's small file
Age: 42 years old
Hobbies: reading, research history
Sports hobbies: swimming, badminton
Like color: red, because red represents passion, passion
Worship: Li Ka-shing
Like songs: "Love will win"
Motto: As long as you find the way, you are not afraid of the road!
Choice is both decision making
In 1982, the sixth year after the national resumption of the college entrance examination, Li Zhicheng, who was so far-sighted, unfortunately became a loser in the "10,000 people crossing the wooden bridge". He was only 16 years old this year. In the face of failure, he did not discourage, but chose Jiangmen Vocational and Technical School to learn the electrical and electronic profession. At that time, various electronic and electrical products were just emerging. In the past three years of his studies, Li Zhicheng has always had unlimited curiosity. With a bit of hard work, he often comes up with a novel idea that ordinary people can't understand. At that time, brain thinking and hands-on practice became the main content of his life. He spent a lot of time on the radio, television and radio. When he graduated, he had skillfully repaired the black and white TV set that was popular at the time.
With his strong technical skills and hands-on ability, after graduation, he successfully entered the state-owned Heshan Radio Factory and started a research and development technician. At this time, he was still under 19 years old, but he was caught in the eyes of others. The iron rice bowl is sure to work with peace of mind. However, soon, Li Zhicheng, who has sensitive innovative cells, discovered a problem. This is the state-owned enterprise that produces radios, tape recorders, electronic clocks, etc. The so-called R&D is more about modifying circuits and improving components. There is no independent project to develop, thinking. Restricted, there is nothing good to innovate. He is tired of being tired every day, and he is eager to have a vast space suitable for his own development.
When Li Zhicheng was depressed and sought space for development, the craze for reform and opening up swept the southern land, Hong Kong-based joint ventures and collective enterprises began to emerge, and private enterprises began to sprout. This form of enterprise not only dares to innovate, but also is full of vigor. Stance. After only one year of working in state-owned enterprises, he made a bold decision that was difficult to understand at that time: he resigned from the iron rice bowl of state-owned enterprises and joined a collective enterprise as a technical director.
This time, the choice was a major decision in his life, and the later road proved that he was right.
Actual combat is capital
In 1985, he just joined the company. The young Li Zhicheng seemed to find a brand new platform and felt the charm of electronic technology innovation for the first time. At this time, there was a table lamp produced by a certain company in Shanghai. The simple plastic hat with the base and the light bulbs outlined a table lamp with a beautiful appearance. The market performance was very good, which caused great interest from the CEOs of the service companies. So Li Zhicheng, who has been doing electronic products for two years, was quickly transferred to the development of desk lamp technology. At the beginning of 1986, Li Zhicheng first contacted the field of lighting.
Other people's desk lamps have an advantage in appearance. Li Zhicheng believes that light has a beautiful appearance without deeper connotation. So he naturally thought of technology, how to use technology, what kind of lighting is more suitable for reading has become a problem of continuous thinking inside and outside his work. After a period of exploration, he finally developed an electronic dimming function with vision health care. Light technology, this technology can adjust the illuminance of table lamps according to the environment and needs. This technology became the company's first patented technology.
Following the opening of molds and mass production, the products quickly opened up the market and achieved great results. In 1987, some of the technology patents were transferred to the Heshan Economic and Trade Commission, and a company established by the Economic and Trade Commission also grew rapidly. It was during this period that Heshan established a pivotal position in the field of Chinese table lamps.
However, in 1993, Li Zhicheng left his own business for 9 years, and his like-minded friends chose to start their own business. He admits that "the impulse to start a business is greater than all ideas."
Combat and technology have solidified his capital, and entrepreneurship has become his inevitable path.
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