The 13th Summit Forum Tongfang Youyou: The Power of the Whole Industry Chain

[Text|High-tech LED reporter Luo Shenghua] "In the LED industry chain, Tongfang shares have been deeply cultivated for many years, and Tongfang Youyou is a new beginning." Jiang Guangjun, deputy general manager of Tongfang Lighting Industry Group Co., Ltd. in the thirteenth Said at the summit forum.


On June 8, 2015, the 13th Gaogong LED Summit Forum was held at Langham Place, Nanfeng, Guangzhou. This session is based on the topic of "LED lighting life and death in this battle", focusing on the new round of LED lighting industry, how to seize the opportunity and win the commanding heights of strategic victory.

In 2014, the LED industry's prosperity has been maintaining a good momentum and the overall development is rapid. LED application lighting market demand continues to expand and market penetration continues to increase, which is passed to the midstream packaging market and upstream chips. Since the first quarter of this year, the results of the midstream package companies and upstream chip companies have also been quite satisfactory.

However, looking at the Chinese LED market, the increase in labor costs has led to the exhaustion of the demographic dividend, and the increasing cost of raw materials has made operating profits tight, and competition among enterprises has become increasingly fierce. This forces companies not only to improve their internal strength, but also to deepen the industrial chain.

Throughout the industry, Tongfang is one of the few full-chain enterprises. Since 2004, Tongfang has started the strategic layout of the industrial chain. The holding of Zhen Mingli has further deepened the layout of its entire industrial chain. On June 19, 2014, Tongfang subscribed for 1 billion new shares issued by Zhen Mingli Holdings Co., Ltd. through its wholly-owned overseas subsidiaries. The subscription price totaled HK$900 million. Upon completion of this share subscription, Tongfang will hold a 51.6% stake in Zhen Mingli and issue a comprehensive tender offer to Zhen Mingli shareholders.

The integrated Tongfang Lighting has a complete industrial chain from substrate, epitaxial chip, package, display backlight to lighting products and lighting engineering. By running through the middle and lower reaches, and exerting the synergy and complementarity effect of different links in the industrial chain, Tongfangyou has greatly enhanced its competitive advantage. While reducing the cost of manufacturing products, it also provides a reliable and powerful guarantee for the company to control product quality and ensure product delivery.

“Technology + capital is our development strategy.” Jiang Guangjun said.

Strategic integration and planning is the top priority of enterprise development. Facing the increasingly severe competition situation, Tongfang Lighting has made new plans in terms of products, channels, markets and services, so that the strategy will go ahead and gather together.

At the same time, in the increasingly serious homogenization of LED lighting products, the strong technical strength and innovative ability possessed by Tongfang, the advantage of the whole industry chain, avoids the company's Red Sea competition in the field of LED lighting applications.

Jiang Guangjun said that in the future, Tongfang Lighting will continue to deepen the advantages of the industrial chain, promote industrial upgrading, continue to enhance the competitiveness of enterprises, and strive to achieve the development vision of “being the most competitive semiconductor manufacturer in the world”.

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