When it comes to smart terminals, the Android system is just one part of the equation. Beyond the operating system, the performance of the processor plays an equally crucial role. Early Android smartphones struggled with poor system performance due to subpar processors, particularly noticeable when experiencing laggy apps or sluggish video playback. The same applies in the TV space. While smart TVs don't demand as much as mobile phones, no consumer wants to deal with underpowered hardware that feels outdated.
Take a look at this image showcasing some recent smart TV models:
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This summer, several internet TV brands have launched new products, including established players like TCL, up-and-comers, and long-standing brands like Xiaomi. As I browsed through these offerings, I noticed something intriguing worth pointing out.
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For instance, consider the Little Whale WD49D. At 49 inches, it's an appealing size for TVs this year, offering nearly the same viewing area as a 50-inch screen but with a lower price tag. Prices for 49-inch Full HD or 4K TVs typically range between 2200 to 3000 yuan.
Now, let's talk about three specific TVs: the 49D from Xiao Wei, the 4A series from Little Whale, and the KX49. All three utilize the Cortex A53 quad-core CPU. The Little Whale W49D employs the MTK's Morningstar Semiconductor MSD6A828 processor, a quad-core design paired with a 6-core Mali450 graphics processor.
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Xiaomi's newly released 4A 49-inch TV uses the Amlogic T962 processor. Amlogic is known for its budget-friendly chips often used in entry-level devices like set-top boxes. Although the T962 shares the same A53 architecture and quad-core design, its performance is quite weak. It's surprising to see Xiaomi, a brand that has always prided itself on innovation, still relying on this older chip, especially since competitors like Little Whale and Cool OPEN have moved on to more advanced GPUs like the Mali450.
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Cool OPEN's KX49 uses the Huawei Hisilicon V510 chip, which is uncommon in the TV industry. Based on the A53 architecture, it's a dual-core 64-bit processor paired with the Mali T720 GPU, supporting H.264 and H.265 decoding. While it excels in graphics performance, its dual-core architecture lags behind the quad-core MSD6A828 in general computing tasks. The T962 used in Xiaomi's 4A series falls short in both CPU and GPU performance compared to its competitors.
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Looking back at Xiaomi's history, from the Mi Box 3A to the current 4A, the company's continued use of the Amlogic T962 processor is noteworthy. This strategy allows Xiaomi to maintain cost-effective pricing, especially given their extensive box business. By leveraging the same processor across their range of products, they reduce R&D costs significantly. Additionally, in a market where LCD panel prices have surged, cutting corners to maintain affordability is a common practice.
In the mobile phone market, Qualcomm Snapdragon processors dominate due to their robust general computing capabilities, superior graphics performance, and integrated connectivity solutions. However, these advantages don't translate well to the TV market due to high costs and limited support for 4K decoding. Morningstar, on the other hand, has established itself as the leader in TV processors thanks to its focus on graphics decoding and video/audio processing capabilities. Its MStar series chips are specifically designed for smart TVs, excelling in both general computing and graphics performance.
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MStar's success can be attributed to its affiliation with MediaTek, a pioneer in the 2G mobile phone industry. This background gives MStar access to advanced technology and strong computing power, attracting major clients like LeEco and TCL.
Of course, there are other ARM-based processors available, but none match MStar's features, decoding capabilities, and overall performance. Regardless of the chip used, placing set-top box components on TVs always seems like a compromise. Xiaomi, in particular, has disappointed fans by sticking with older, less powerful processors, despite its reputation for innovation.
For more insights into smart TVs and boxes, check out Smart TV Information Network Sofa Butler (http://), a leading Chinese website dedicated to TV boxes and smart TVs, offering news, discussions, and resources.
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