In the past week, have you been overwhelmed by the latest news from CES? This year’s exhibition was marked by a notable absence of standout innovations from international brands, but Chinese companies, led by Hisense, delivered impressive surprises. The quality of their new products and the level of innovation were truly remarkable. CES 2018 not only highlighted China's growing influence in the global tech scene but also showcased the country's rising strength on the world stage. Among the highlights was Hisense’s U9 series television, which won the “Global Annual Display Technology Gold Award,†the top honor in the display category at CES. It outperformed OLED TVs and set a new benchmark for visual excellence.
As consumers increasingly favor larger screens, 65-inch TVs are quickly taking over as the mainstream choice, surpassing 55-inch models. During the exhibition, it was clear that most of the new TV models displayed were 65 inches or larger, while 55-inch and smaller models occupied less prominent positions. This trend reflects a growing consensus among manufacturers that 65-inch TVs will dominate the market in 2018.
Larger screens offer a more immersive viewing experience, and this is widely recognized within the industry. According to third-party data, the overall color TV market declined by 5.8% in 2017. However, mid-to-high-end sizes like 65 inches saw a significant increase of over 10%. This indicates that while the low-end market is shrinking, the demand for larger, higher-quality TVs is on the rise.
According to China Yikang’s market analysis, 65-inch TVs have shown consistent growth in sales, and by 2020, they are expected to account for 9% of the market. This suggests that 65 inches may soon become the new standard, replacing 55 inches as the dominant size.
The benefits of a 65-inch TV over a 55-inch model are evident. In terms of actual display area, a 65-inch screen is over 40% larger than a 55-inch one, offering a much stronger visual impact. Larger screens provide better immersion, making viewers feel more connected to the content. Additionally, 65-inch models typically come with 4K Ultra HD panels and HDR technology, delivering sharper images and more realistic contrast.
Another advantage of bigger screens is the enhanced sense of presence during viewing. With narrower bezels, the screen appears even larger, creating a more cinematic experience. Moreover, large-screen TVs are often equipped with the latest technologies, such as AI-driven interfaces and voice control, making them more user-friendly and feature-rich.
Many consumers believe that there is an optimal viewing distance based on TV size, but this concept has evolved over time. Manufacturers often use these guidelines to promote larger models, and as panel production scales up, the cost of large TVs continues to drop. As a result, 65-inch TVs are becoming more affordable and accessible.
When choosing a TV, it's important to consider your home environment rather than rigidly following outdated viewing distance rules. A larger screen can provide a more engaging experience, especially when paired with high-resolution and advanced features. For most households, 65 inches strikes the perfect balance between price, performance, and functionality.
In terms of value, 65-inch TVs are currently the most competitive option. As panel manufacturers focus on producing larger sizes, the economies of scale help reduce costs. This means that the price gap between 55-inch and 65-inch models is shrinking, making 65-inch the most cost-effective choice for many consumers.
Furthermore, when manufacturers launch new technologies, they often prioritize 65-inch models. This means that if you're looking for the latest features—such as AI, HDR, or curved designs—65 inches is the best bet.
In summary, the shift from 55-inch to 65-inch TVs is not just a trend—it's an inevitable direction for the future. For consumers, choosing the right size depends on personal preferences and needs. However, brands like Hisense are leading the way with innovative, high-quality 65-inch models that cater to all budgets and tastes.
Hisense, one of the earliest Chinese home appliance brands to go global, has consistently ranked first in China’s color TV market for 14 consecutive years. With its strong R&D capabilities, production efficiency, and customer service, it has established itself as a trusted name in the industry.
Hisense’s 65-inch lineup is particularly impressive, covering everything from entry-level to premium options. Many models incorporate cutting-edge technologies like ULED, HDR, and AI, with some featuring curved screens for a more immersive experience. The company's VIDAA AI system offers intelligent voice commands, personalized settings, and seamless navigation, making it one of the smartest TVs on the market.
Although the overall market for large-screen TVs is still growing, the potential is huge. We can expect Chinese brands like Hisense to continue pushing the boundaries in 2018, delivering more advanced, affordable, and high-performing products to consumers around the world.
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