In the past week, have you been caught up in the buzz around CES? This year, as foreign brands struggled to shine, Chinese brands like Hisense delivered some of the most impressive surprises. The quality and innovation of their new products were truly remarkable, marking a significant moment for China on the global stage. At CES 2018, the real strength of Chinese technology was on full display, with Hisense’s U9 series television winning the “Global Annual Display Technology Gold Awardâ€â€”the top honor in the display category. It even outperformed OLED TVs from last year, showcasing the rapid progress of Chinese tech.
One major trend observed at the event was the growing dominance of larger screens. TVs of 65 inches and above occupied a significant portion of the exhibition floor, while 55-inch models seemed to be pushed into less visible corners. This shift reflects an industry-wide expectation that 65-inch TVs will become the mainstream choice in 2018.
Larger screens offer a more immersive viewing experience, which has been widely recognized by both the industry and consumers. According to third-party data, the overall color TV market saw a 5.8% decline in 2017. However, mid-to-high-end sizes like 65 inches experienced growth of over 10%, proving that the demand for bigger screens is on the rise. Industry forecasts suggest that by 2020, 65-inch TVs could account for nearly 9% of retail sales, signaling its potential to replace 55-inch models as the new standard.
The advantages of 65-inch TVs over 55-inch models are clear. The actual display area is more than 40% larger, offering a significantly enhanced visual impact. Moreover, larger screens allow for a more engaging and immersive experience. With ultra HD 4K panels and HDR technology, these TVs deliver sharper details and better contrast, making them ideal for modern home entertainment setups.
Another key benefit is the improved viewing experience. As screen edges become thinner, viewers can sit closer without losing image quality, creating a more cinematic feel. Additionally, the latest smart features, such as AI-powered interfaces and voice control, make 65-inch TVs even more appealing.
While many people still rely on outdated "best viewing distance" guidelines, the reality is that the optimal size depends on your living space and personal preference. In fact, the recommended distances keep changing each year, often influenced by manufacturers’ marketing strategies. So instead of sticking to old rules, consider choosing the largest TV that fits your room—especially if it offers better picture quality and more advanced features.
As production scales up and panel costs decrease, 65-inch TVs are becoming more affordable. Their price difference compared to 55-inch models is shrinking, making them a more cost-effective option. Furthermore, when manufacturers focus their R&D efforts on 65-inch models, they tend to incorporate the latest technologies, making this size the best choice for those seeking cutting-edge performance.
In summary, the shift from 55-inch to 65-inch TVs is not just a trend—it's a natural evolution driven by consumer demand and technological advancement. For those looking to upgrade, Hisense stands out as a reliable brand with a strong presence in the Chinese market. With a wide range of 65-inch models featuring ULED, HDR, AI, and curved designs, Hisense offers something for every budget and lifestyle.
Additionally, their VIDAA AI system provides a seamless smart TV experience with voice recognition, personalized settings, and easy navigation. Whether you're looking for a high-end model or a more affordable option, Hisense ensures you get the best value for your money.
With the growing popularity of large-screen TVs and the increasing competitiveness of Chinese brands, 2018 looks set to be a breakthrough year for 65-inch and larger models. As more consumers embrace bigger screens, we can expect even more innovation and choice in the coming years.
For more information on smart TVs and media boxes, visit Smart TV/box Information Network (http://), China’s leading platform for smart TV and TV box updates, reviews, and guides.
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