Do black horses to do more miles - Zhaochi steady into the LED industry


Zhaochi energy-saving lighting staff came to high-tech LED exchange discussion


As we all know, Zhaochi Energy-saving Lighting is the capital of traditional consumer electronics. Xingui Zhaochi shares, the process of rapid growth in scale and performance in the past five years, has brought attention and affirmation to all levels of Zhaochi shares and energy-saving lighting companies.

After entering the LED industry at the end of 2010, Zhaochi energy-saving lighting began to be fully deployed in the field of packaging, backlighting and lighting. “And our planned product line should try to meet the needs of the current market and customers, and proceed from the reality to be solid and strong. Big, not only to be a strong player in the traditional electronics industry, but also to become a dark horse and a thousand horses in emerging industries." Quan Chisong, general manager of Zhaochi Energy-saving Lighting Co., Ltd. said.

At present, Zhaochi is mainly engaged in the traditional business level of ODMs such as LCD TVs, digital set-top boxes and Blu-ray DVDs. It is mainly engaged in exporting overseas markets and is also a cooperative strategic supplier of leading brands in the domestic consumer electronics industry. In order to further enhance the company's LCD TV supporting capabilities and create new profit growth points, Zhaochi's management decision-making layer decided to enter the LED industry and implement LED packaging and energy-saving lighting construction projects after a series of adjustments and inspections.

Zhaochi has been relatively stable in the selection of projects. “Entering the LED industry is in line with the investment philosophy of Zhaochi, which is a resource-integrated industrial initiative.” Gu Wei, chairman of Zhaochi Co., said, “The LED industry involves technology and Zhaochi’s current The business has cohesiveness and similarity, and it also has the characteristics of fast technology update. The technological innovation is precisely the competitive advantage of Zhaochi itself, and it is familiar with the road.


Zhao Qidong, Marketing Director of Zhaochi Energy Saving Lighting, Wu Xuejian, Director of Packaging Technology, General Manager Jin Jinsong


The Zhaochi LED project includes three major businesses: packaging, backlighting and lighting. “The initial investment is mainly in packaging this business, the equipment is in place, and production preparation is underway.” Quan Jinsong, general manager of Zhaochi Energy Saving Lighting, told Gaogong LED reporter. At present, Zhaochi has completed the basic talent reserve in the field of LED packaging and mastered the leading development space. The LED backlight is matched with the stable development of the TV business of Zhaochi. The whole company revealed: "The biggest customer in the initial stage of the backlight business is us. In 2010, we shipped millions of TV sets. The goal in 2010 is to continue to grow in size, and two-thirds of them will use LED backlights.” Zhaochi’s own supply chain digestibility can make LEDs The business has achieved a balance between scale and profit in the early days of the launch, which is not available to competitors in other industries. At the same time, the distribution of LED downstream market is similar to that of Zhaochi's current mainstream market channels. Overseas mainstream customers are integrated in related industries, such as Auchan, Carrefour, Wal-Mart, Best Buy, etc., based on the overlap of customer groups and the increase in demand scale. , Zhaochi shares have full confidence in the downstream market. Based on the above factors, Zhaochi believes that it has 60-70% confidence in entering the LED industry, and it has a lean, efficient and pragmatic attitude to operate steadily.

“Management innovation and product innovation have always been the advantage of Zhaochi,” said Zhao Guodong, marketing director of Zhaochi Energy-saving Lighting Company. “In the LED industry, we have to achieve three first-class: first-class solutions and design, first-class cost performance, first-class Cost. At present, we have initially completed the planning of five major categories of basic light source products in nearly 30 categories, which are expected to be unveiled at the Hong Kong Consumer Electronics Show, Hong Kong Spring International Lighting Fair and Guangya Exhibition!"

In the future industry competition, Zhaochi has to be a dark horse, and the posture and strength of Maxima will begin to appear in the spring of 2011.

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