Fujitsu Semiconductor Introduces Ginga Solution for HD Decoder Series

21ic News Fujitsu Semiconductor (Shanghai) Co., Ltd. announced that the TTVTVD of the TOTVS Group's Brazilian company has adopted a full set of Ginga (*1) software solutions. In the future, TOTVS will embed its Ginga solution into Fujitsu's high-definition (HD) decoder product line and will promote this system-wide solution in the SBTVD market with Fujitsu. Implant systems and software will include TOTVS's ByYouTV (Ginga-NCL (*3) and Ginga-J (*4)), ByYouZapper (*2) and Sticker Center (*5) to create the most competitive in their class Terminal products.

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This solution is fully compatible with the Brazilian standard (SBTVD) digital TV and can be used in other countries where the standard is also used.

Brazil currently has about 60 million TV users, the most promising SBTVD market in Latin America, and the second is Argentina with about 13 million TV users. The Ginga implementation process in the above two countries is the most advanced in the SBTVD field worldwide. Miguel Estevez, Strategic Marketing Manager at Fujitsu Home Entertainment, said: "Fujitsu is targeting the set-top box and digital TV integrated device (iDTV) market in Latin America, with low-power, high-quality chipsets for HD decoding and ISDB-T (*6) Demodulation provides system solutions from low-end to high-end. Therefore, we are looking for a software solution that is small in storage space, reliable and stable, and has been market-proven and has a shorter time-to-market. TOTVS' Ginga solution is completely In line with our expectations. I believe this is a good start for our two companies to build a partnership."

David Britto, Technical Strategy Director of TOTVS, said: "The most competitive price bill of materials (BOM) coupled with low-power high-performance features, and Fujitsu's history and high-quality chips in the ISDB-T field. Japanese companies, these are important drivers for TOTVS and Fujitsu to establish a strategic partnership in the SBTVD market. The Sticker Center will be combined with the Fujitsu HD decoder product family to become a key feature in the promotion."

The running demonstration of TOTVS's ByYouTV middleware on the Fujitsu HD decoder MB86H610 will be held in Beijing CCBN2011 from March 23rd to 25th, 2011. This is an important milestone for the two companies.

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