Over the last couple of years, the "Pop-Up Shop" concept has really taken off. I remember the "Giant Shoebox" pop-up store? It was set up to celebrate the return of the Stan Smith sneaker line. The store was designed with an "interactive floor, a digital 'Stan' station, and a 3D printing station." At the "Stan" hub, customers could get their own logo printed on the sneaker tongue.
Check out this image from the store:
Then there was the "Yubo Brings Black Gem Rain" pop-up shop. The theme was "Big Bang," with the shop having two floors decorated with black gemstones, giving the impression of a waterfall cascading down from the ceiling. Displaying merchandise this way, as an art gallery might, is quite striking.
These "cool and bold" pop-up stores aren't just popular abroad. Domestic creative companies are catching on to this trend too. Recently, Micro-Whale Technology announced on their official Weibo account: “We’re creating a Daydreaming Bath Pop-Up Store, ready to do something unexpected.†Can they pull it off?
Is the "Daydreaming Bath" pop-up store a mixed bathing experience?
Pop-up shops, often called brand guerrilla shops, are temporary stores that quickly attract consumers. As a tech-entertainment brand riding the wave of internet trends, Micro-Whale is making a big move with their "Daydreaming Bath" pop-up. Some highlights from the bath ticket poster include phrases like "indescribable," "bathing for men and women," and "let's fly and toss the routines." It seems like they're planning an outdoor bath experience for both genders!
Interestingly, a Micro-Whale smart projector F1 is featured in the poster. Known as one of the industry's smallest smart projectors, its appearance here suggests it might debut in the pop-up shop.
The Micro-Whale Smart Projection F1 aims to create a "bath movie" experience. It looks like Micro-Whale is about to turn the scene from their earlier poster into a "3D" reality, offering a "bath movie" experience. Imagine relaxing in the tub while enjoying a movie on the big screen with the Micro-Whale Smart Projection F1—like a dream come true!
Additionally, the copy mentions that the "Daydreaming Beach" pop-up store is a special event for the Little Whale Club. Previously, Micro-Whale organized similar events in Beijing featuring TVs, projectors, and large screens showing videos. They’re also planning to premiere the "Peach Blossom Field" segment of Sanshi III Shili, inviting fans to watch the video version of the story... Micro-Whale always manages to keep things fresh and engaging for young audiences.
As an aside, it’s worth noting that Meal is a spokesperson for Micro-Whale. The "Daydreaming" pop-up shop seems to be packed with activities. Could Meal make an appearance? For many female fans of "Daydreaming," this would be a dream come true. Both Micro-Whale and Vital Tea target trendy young people, and their innovative cross-marketing efforts are sure to resonate with younger audiences.
This wave of Micro-Whale’s "Daydream" pop-up shop is incredibly exciting! If it turns out as speculated, it’ll be worth visiting again.
For more information on smart TVs and boxes, check out Smart TV Information Network Sofa Butler (http://), a leading site for TV box and smart TV enthusiasts in China, offering news, reviews, and answers to your questions.
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