The application time of LED lighting equipment is not short, and the days when it is sold as a supporting role in a fluorescent lamp store should also come to an end. LED lights should have their own ground and should also sing their own protagonists. In fact, this is also an inevitable trend in the development of the LED market.
First of all: LED as an emerging lighting appliance, should be promoted and popularized, always as an accessory to go to the market, not only is not conducive to brand building, and not doing professional after-sales will make consumers lose confidence;
Secondly: Although LED lighting is not fully mature at this stage, its market space is undoubted. China's market is large, and various customer groups are not in the minority. LED lighting should also face the customer group that belongs to it.
Furthermore: LED lighting needs more channels to alleviate the after-sales burden of the current network B2B and B2C.
LED lighting has finally come to the fore, and some responsible LED companies are deeply impressed by the current after-sales service. However, when the channels of traditional fluorescent energy-saving lamps are almost completely mature and dry, the investment channels for LED lighting are difficult. The specific analysis has the following points:
First, compared with the traditional energy-saving lamps, LED lighting time is very short, in addition to the LED sales are mainly online platform, many consumers just heard or look at the Internet, and did not really understand the LED Lighting, in general, LED industry awareness is not high, which directly leads to the lack of confidence of many dealers;
Second, the formation of LED professional stores is based on the conditions of a complete and relatively complete product line. At this stage, the number of LED lighting products is relatively small, not enough to support the storefront. Consumers do not have too many choices when purchasing, which is the main reason why many LED brands have not bought a store.
Third, LED lighting is an emerging industry, starting late, and different from the previous fluorescent lamps, its industry characteristics are relatively strong, there are few lessons to learn from, there are no reliable and feasible channel investment regulations can be followed, leading to the channel construction process a lot of detours;
4. Once the channel is formed, it means that LEDs must be smooth from production to sales. However, there are few professional talents in the LED industry. No matter whether it is professional sales personnel or maintenance personnel, it is very lacking. Many dealers have not made plans to consider the uncertainties of regional operations;
Fifth, the product price is generally high, which is the bottleneck problem of LED channel investment. The LED is blown very magically, but in reality it is just a lighting fixture, this is its true identity, so it should be as close as possible to the consumer, from performance to price. However, the market performance of LEDs is not so simple in a few words. If the life of the LED can really be as long as 50,000 hours, then the LED lighting at the current price is also worth the money, but the history of LED lighting is not enough for 50,000 hours. Consumers, dealers who want to engage in LEDs, "the total sensation on paper, knowing that this thing is going to be done" is still there. In addition, the high price of LEDs and the high cost of doing regional operations, so the mutual choice of manufacturers has made the LED channel not start smoothly;
Sixth, the market has been chaotic. The homogenization competition has never been a good "funny". It not only provokes the nerve belt of the healthy development of the industry, but also makes consumers feel embarrassed. As is known to all, under the premise that the LED lighting patents are not well protected, the phenomenon of homogenization “competition†is “popularâ€. The author recently visited the market and found that many LED lamps are very similar in appearance, and the features of the functional highlights are exactly the same, but the price is a world of difference. The same products are sold in the traditional energy-saving store, and there is no professional after-sales, why is the price so disparate? This situation is also deadly for the construction of LED lighting channels. However, as people in the industry, it is understood that the industry hopes and supports the LED channel can be achieved, and the LED lighting industry market is clear, so that consumers can buy LED products to sell with confidence, no worries.
LED has a huge market space that cannot be calculated specifically. It is reported that many LED companies including Changfang Lighting and Spike are working in the channel of Greater China. All of the above problems are short-lived. The development of LED lighting is the trend of the situation, which has also increased the confidence of many people engaged in LED lighting.
First of all: LED as an emerging lighting appliance, should be promoted and popularized, always as an accessory to go to the market, not only is not conducive to brand building, and not doing professional after-sales will make consumers lose confidence;
Secondly: Although LED lighting is not fully mature at this stage, its market space is undoubted. China's market is large, and various customer groups are not in the minority. LED lighting should also face the customer group that belongs to it.
Furthermore: LED lighting needs more channels to alleviate the after-sales burden of the current network B2B and B2C.
LED lighting has finally come to the fore, and some responsible LED companies are deeply impressed by the current after-sales service. However, when the channels of traditional fluorescent energy-saving lamps are almost completely mature and dry, the investment channels for LED lighting are difficult. The specific analysis has the following points:
First, compared with the traditional energy-saving lamps, LED lighting time is very short, in addition to the LED sales are mainly online platform, many consumers just heard or look at the Internet, and did not really understand the LED Lighting, in general, LED industry awareness is not high, which directly leads to the lack of confidence of many dealers;
Second, the formation of LED professional stores is based on the conditions of a complete and relatively complete product line. At this stage, the number of LED lighting products is relatively small, not enough to support the storefront. Consumers do not have too many choices when purchasing, which is the main reason why many LED brands have not bought a store.
Third, LED lighting is an emerging industry, starting late, and different from the previous fluorescent lamps, its industry characteristics are relatively strong, there are few lessons to learn from, there are no reliable and feasible channel investment regulations can be followed, leading to the channel construction process a lot of detours;
4. Once the channel is formed, it means that LEDs must be smooth from production to sales. However, there are few professional talents in the LED industry. No matter whether it is professional sales personnel or maintenance personnel, it is very lacking. Many dealers have not made plans to consider the uncertainties of regional operations;
Fifth, the product price is generally high, which is the bottleneck problem of LED channel investment. The LED is blown very magically, but in reality it is just a lighting fixture, this is its true identity, so it should be as close as possible to the consumer, from performance to price. However, the market performance of LEDs is not so simple in a few words. If the life of the LED can really be as long as 50,000 hours, then the LED lighting at the current price is also worth the money, but the history of LED lighting is not enough for 50,000 hours. Consumers, dealers who want to engage in LEDs, "the total sensation on paper, knowing that this thing is going to be done" is still there. In addition, the high price of LEDs and the high cost of doing regional operations, so the mutual choice of manufacturers has made the LED channel not start smoothly;
Sixth, the market has been chaotic. The homogenization competition has never been a good "funny". It not only provokes the nerve belt of the healthy development of the industry, but also makes consumers feel embarrassed. As is known to all, under the premise that the LED lighting patents are not well protected, the phenomenon of homogenization “competition†is “popularâ€. The author recently visited the market and found that many LED lamps are very similar in appearance, and the features of the functional highlights are exactly the same, but the price is a world of difference. The same products are sold in the traditional energy-saving store, and there is no professional after-sales, why is the price so disparate? This situation is also deadly for the construction of LED lighting channels. However, as people in the industry, it is understood that the industry hopes and supports the LED channel can be achieved, and the LED lighting industry market is clear, so that consumers can buy LED products to sell with confidence, no worries.
LED has a huge market space that cannot be calculated specifically. It is reported that many LED companies including Changfang Lighting and Spike are working in the channel of Greater China. All of the above problems are short-lived. The development of LED lighting is the trend of the situation, which has also increased the confidence of many people engaged in LED lighting.
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