What is the bottom card of Apple in the smart TV market?

August 30th, according to foreign media reports, the new Apple set-top box is about to be released. However, a single set-top box alone cannot make Apple a firm foothold in the smart TV market. Apple must create a dedicated platform to have the opportunity to enter the market. What is Apple's bottom line in the smart TV market? Many people are looking forward to Apple's involvement in smart TVs, because Apple's products not only have a strong sense of design, but also Apple's unique style in hardware and software design, Apple can very accurately remove all redundant designs, and strive to be streamlined but direct User needs, such product style used in smart TV, how can we not expect it?


The new Apple set-top box will be released soon, but it will change more than just an industry. According to industry sources, Apple will also reveal its bottom line in the smart TV market. Please refer to the following analysis for details.

Build an independent smart TV platform

First of all, the new Apple set-top box will be equipped with Apple A8 dual-core processor, a powerful processor can make the user interface running more smoothly, the content library open browsing speed is faster, which is really greatly solve the user pain points.

Secondly, the purpose of Apple's doing so is obviously to maximize the performance of the A8 processor. This will enable developers of games or other information media applications to further improve the quality of the APP and satisfy more user needs.

At the Apple conference next month, we can pay more attention to graphic media, games, and broadcasters because their APP will be the focus of Apple's smart TV platform.

At the same time, Apple will also provide developers with development kits. For the first time, Apple will try to use Apple's set-top box as a self-constructed platform to allow developers to play their own games. This has advantages over the introduction of third-party media alone.

New somatosensory remote control

The new remote has become slightly larger and thicker, with physical buttons on the bottom, a touch area on the top, and a Siri microphone. It is worth noting that the new remote has a somatosensory function, which is somewhat similar to the Nintendo Wii somatosensory remote control.

With this powerful remote control, Apple is well-positioned to open up a vast market for casual games. In the future, the game's operating methods will certainly become more diverse. For example, many games tend to play more on television than on tablets or mobile phones. In multiplayer games, players can even manipulate the game through voice input.


Rich and colorful information platform

Apple’s smart TV platform is tailor-made for movies, information media, and new home automation and control apps, some of which we haven’t seen yet.

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