[Source: Gaogong LED's "LED Research Review" magazine February issue Reporter / Liu Qiaomei] Just entered the twelfth year, not a long-term battlefield, but it has a capital called the internationally renowned lighting brand on the board for a hundred years; it is as always Adhering to the high-quality and technological innovation of the golden signboard, it carries the dream of realizing the history of lighting revolution, and tirelessly strives for this dream, persists and does not slack, confidence and not publicity.
Its name is "Ao Liang", the brand of Yuanhui Optoelectronics.
In 2010, Ao Liang began to officially appear in the Chinese market. In just two years, in 2012, Ao Liang’s LED commercial lighting business in the Chinese market achieved sales of more than 60 million yuan.
According to the monitoring data of the High-tech LED Industry Research Institute (GLII), there are no more than 15 companies that can achieve annual sales of 60 million yuan in the LED commercial lighting business in the Chinese market.
Ao's bright past and present
Many people have such a vague concept. In the early days, everyone knew about the bright brand of Austria, but did not know which company is behind the brand.
According to Shi Yucan, director and executive deputy general manager of Huizhou Yuanhui Optoelectronics Co., Ltd. (hereinafter referred to as “Yuanhui Optoelectronicsâ€), in 2002, Ao Liang was founded by an American in the United States, when the English name was “OPTILEDâ€. At the beginning of its establishment, "OPTILED" products have been produced by the original Huagang Optoelectronics.
In 2007, after the acquisition of the original Huagang Optoelectronics LED packaging division, the LED application department was renamed as “Yuanhui Optoelectronicsâ€, and Yuanhui Optoelectronics began to take over the customers of the original Huagang Optoelectronics LED application department, “OPTILEDâ€. The products are also transferred to Yuanhui Optoelectronics. At the same time, Yuanhui Optoelectronics realized that relying solely on manufacturing is not the direction of its own future efforts. As a lever, production and research and sales need a fulcrum to shake the market, and this fulcrum is the brand.
At the time of the maturity of the time, Yuanhui Optoelectronics began to transform from OEM/ODM to its own brand. In 2010, Yuanhui Optoelectronics acquired “OPTILED†and characterized “OPTILED†(Chinese name “Aoliangâ€) as the independent brand of LED lighting products of Yuanhui Optoelectronics.
Shi Yucan revealed that "OPTILED" is a combination of "Optical" and "LED". "Olympic Light" has a bright and melodious meaning, which means bringing the market fresh and beautiful.
“Since 2012, we have let the brand and the company appear at the same time, and the dual combination has come to the fore. Through the brightening of Austria, not only know that the enterprise behind it is Yuanhui Optoelectronics, but also know that Yuanhui Optoelectronics has 30 years of LED lighting R&D and manufacturing. Experienced enterprise." Lu Weidong, general manager of Yuanhui Optoelectronics China, said.
In 2013, Ao Liang brand entered the twelfth year of development, but has already written its own legend.
This story is derived from the lighting renovation project of the Singapore government public housing project that the company participated in in 2008. Lu Weidong revealed that at the time, every bid was attended by dozens of companies, and some competitors listed the product specifications and commitments that could not be achieved during the bidding process. The degree of competition at that time was conceivable.
“If there is a quality problem with a product of the winning bidder, the whole project will be replaced.†This is extremely demanding on the quality of the company's products, but the Austrian brand is laughing at the end. Lu Weidong said that the fact that he did not spend any advertising fees was widely advertised, and that the brightening of Austrian was also a hit.
"At present, whether in overseas or in mainland China, whether it is terminal channels or other channels, customers are more and more aware of the bright brand of Austria." Lu Weidong's words showed a hint of joy.
China market roadmap
"Ao's bright is indeed a lot less than the general lighting companies and those international brands that have long entered the Chinese market." Lu Weidong said frankly. To this end, all activities that are conducive to promoting the brand awareness of Austria's bright brands, from professional exhibitions of various sizes to small salons for designers, Lu Weidong is personally involved, seemingly only for the promotion of the brand of Austria, in order to improve the LED Market acceptance of lighting products.
"In the past two years, lighting designers have been opposed to LED lighting products. But in recent years, everyone has been able to replace traditional light source products with LED products, and has gradually accepted from the initial opposition to doubts." Lu Weidong is deeply touched. "The lighting designer doesn't know which manufacturer, which product is better, and there is no way to identify the product. Everyone is very cautious when choosing a product. If the election is not good, then if you have a problem, you will put yourself The brand is smashed."
It is precisely because of this, in addition to technological innovation, Austrian Bright is more persistent in the pursuit of product quality. The standard for Olympics is that commercial lighting should be used at least 35,000 hours, and home lighting should be at least 10,000 hours. The prerequisite is that the brightness maintained is at least 70% or more.
Good products can only win a bigger market. At the 2010 Shanghai World Expo, the United Nations Pavilion, the Japan Pavilion, the United Arab Emirates Pavilion, the Tibet Pavilion and the Shaoxing Hotel, the Olympic brand began to make frequent appearances in major projects in mainland China. Although it seems to be a bit of a disadvantage to the early entry, it does not affect Austria's bright market share in the Chinese market.
Twenty-two stores of New World Department Store, more than 20 Ginza supermarkets, Dayang Department Store, Jianhua Commercial Building, Laoshan Department Store, Dicos Chain Store, KFC Chain Store, Shangri-La, Hilton, Westin, Sofitel, Ritz Carlton, etc... ... In the department stores, restaurants, hotels, supermarkets, convenience stores and other fields, the bright LED lighting products of the Austrian brand are quietly spread out with the moist and quiet.
The final performance also confirms the extraordinary brand. In 2012, Yuanhui Optoelectronics completed a total sales of 950 million yuan, becoming the top 10 LED lighting products supplier in mainland China. "Where the LED lighting is used in the future, there will be a bright light." This is Lu Weidong's dream of the bright brand of Austria.
The dream is full and the reality is very skinny. At present, the reality of China's LED lighting market is that more than 10,000 LED application companies compete on the same stage, and users' awareness and screening of LED lighting products need to be further cultivated. The lighting brands are diverse, price wars are one after another, product homogenization, quality Mixed fish.
And in the cruel road of dreams into reality, Austria's bright as always adhere to the "high quality and technological innovation" of the golden sign. "First of all, we must do the technology, quality and service. Secondly, in the context of the Chinese market, we will consider the cost control of materials and production processes, and consider developing more products that users need." Lu Weidong has always stressed.
Its name is "Ao Liang", the brand of Yuanhui Optoelectronics.
In 2010, Ao Liang began to officially appear in the Chinese market. In just two years, in 2012, Ao Liang’s LED commercial lighting business in the Chinese market achieved sales of more than 60 million yuan.
According to the monitoring data of the High-tech LED Industry Research Institute (GLII), there are no more than 15 companies that can achieve annual sales of 60 million yuan in the LED commercial lighting business in the Chinese market.
Ao's bright past and present
Many people have such a vague concept. In the early days, everyone knew about the bright brand of Austria, but did not know which company is behind the brand.
According to Shi Yucan, director and executive deputy general manager of Huizhou Yuanhui Optoelectronics Co., Ltd. (hereinafter referred to as “Yuanhui Optoelectronicsâ€), in 2002, Ao Liang was founded by an American in the United States, when the English name was “OPTILEDâ€. At the beginning of its establishment, "OPTILED" products have been produced by the original Huagang Optoelectronics.
In 2007, after the acquisition of the original Huagang Optoelectronics LED packaging division, the LED application department was renamed as “Yuanhui Optoelectronicsâ€, and Yuanhui Optoelectronics began to take over the customers of the original Huagang Optoelectronics LED application department, “OPTILEDâ€. The products are also transferred to Yuanhui Optoelectronics. At the same time, Yuanhui Optoelectronics realized that relying solely on manufacturing is not the direction of its own future efforts. As a lever, production and research and sales need a fulcrum to shake the market, and this fulcrum is the brand.
At the time of the maturity of the time, Yuanhui Optoelectronics began to transform from OEM/ODM to its own brand. In 2010, Yuanhui Optoelectronics acquired “OPTILED†and characterized “OPTILED†(Chinese name “Aoliangâ€) as the independent brand of LED lighting products of Yuanhui Optoelectronics.
Shi Yucan revealed that "OPTILED" is a combination of "Optical" and "LED". "Olympic Light" has a bright and melodious meaning, which means bringing the market fresh and beautiful.
“Since 2012, we have let the brand and the company appear at the same time, and the dual combination has come to the fore. Through the brightening of Austria, not only know that the enterprise behind it is Yuanhui Optoelectronics, but also know that Yuanhui Optoelectronics has 30 years of LED lighting R&D and manufacturing. Experienced enterprise." Lu Weidong, general manager of Yuanhui Optoelectronics China, said.
In 2013, Ao Liang brand entered the twelfth year of development, but has already written its own legend.
This story is derived from the lighting renovation project of the Singapore government public housing project that the company participated in in 2008. Lu Weidong revealed that at the time, every bid was attended by dozens of companies, and some competitors listed the product specifications and commitments that could not be achieved during the bidding process. The degree of competition at that time was conceivable.
“If there is a quality problem with a product of the winning bidder, the whole project will be replaced.†This is extremely demanding on the quality of the company's products, but the Austrian brand is laughing at the end. Lu Weidong said that the fact that he did not spend any advertising fees was widely advertised, and that the brightening of Austrian was also a hit.
"At present, whether in overseas or in mainland China, whether it is terminal channels or other channels, customers are more and more aware of the bright brand of Austria." Lu Weidong's words showed a hint of joy.
China market roadmap
"Ao's bright is indeed a lot less than the general lighting companies and those international brands that have long entered the Chinese market." Lu Weidong said frankly. To this end, all activities that are conducive to promoting the brand awareness of Austria's bright brands, from professional exhibitions of various sizes to small salons for designers, Lu Weidong is personally involved, seemingly only for the promotion of the brand of Austria, in order to improve the LED Market acceptance of lighting products.
"In the past two years, lighting designers have been opposed to LED lighting products. But in recent years, everyone has been able to replace traditional light source products with LED products, and has gradually accepted from the initial opposition to doubts." Lu Weidong is deeply touched. "The lighting designer doesn't know which manufacturer, which product is better, and there is no way to identify the product. Everyone is very cautious when choosing a product. If the election is not good, then if you have a problem, you will put yourself The brand is smashed."
It is precisely because of this, in addition to technological innovation, Austrian Bright is more persistent in the pursuit of product quality. The standard for Olympics is that commercial lighting should be used at least 35,000 hours, and home lighting should be at least 10,000 hours. The prerequisite is that the brightness maintained is at least 70% or more.
Good products can only win a bigger market. At the 2010 Shanghai World Expo, the United Nations Pavilion, the Japan Pavilion, the United Arab Emirates Pavilion, the Tibet Pavilion and the Shaoxing Hotel, the Olympic brand began to make frequent appearances in major projects in mainland China. Although it seems to be a bit of a disadvantage to the early entry, it does not affect Austria's bright market share in the Chinese market.
Twenty-two stores of New World Department Store, more than 20 Ginza supermarkets, Dayang Department Store, Jianhua Commercial Building, Laoshan Department Store, Dicos Chain Store, KFC Chain Store, Shangri-La, Hilton, Westin, Sofitel, Ritz Carlton, etc... ... In the department stores, restaurants, hotels, supermarkets, convenience stores and other fields, the bright LED lighting products of the Austrian brand are quietly spread out with the moist and quiet.
The final performance also confirms the extraordinary brand. In 2012, Yuanhui Optoelectronics completed a total sales of 950 million yuan, becoming the top 10 LED lighting products supplier in mainland China. "Where the LED lighting is used in the future, there will be a bright light." This is Lu Weidong's dream of the bright brand of Austria.
The dream is full and the reality is very skinny. At present, the reality of China's LED lighting market is that more than 10,000 LED application companies compete on the same stage, and users' awareness and screening of LED lighting products need to be further cultivated. The lighting brands are diverse, price wars are one after another, product homogenization, quality Mixed fish.
And in the cruel road of dreams into reality, Austria's bright as always adhere to the "high quality and technological innovation" of the golden sign. "First of all, we must do the technology, quality and service. Secondly, in the context of the Chinese market, we will consider the cost control of materials and production processes, and consider developing more products that users need." Lu Weidong has always stressed.
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