Innovation is no longer the number one priority for mobile internet

Innovation is no longer the number one priority for mobile internet

Application innovation was once the most important tag of the mobile internet. An endless stream of innovative products made their developers and investors infinitude. However, with the imminent wave of mobile Internet commercialization, innovation seems to have been not their most concern.

On May 7-8, the two-day Global Mobile Internet Conference was held at the Beijing National Convention Center. It is not an exaggeration to describe this year’s event in terms of big gatherings, strong crowds, unprecedented events, but the author's slight disappointment is that behind this bustling scene, there are few bright spots. Innovative products.

There are not a few media counterparts who have the same feeling as the author. In the first two years of attending the conference, in addition to various insights from various forums to listen to people in the industry, the discovery of new manufacturers and new products is a common pleasure for many people. However, this time when the author asked "what is the most innovative product of this exhibition?", many of my colleagues thought about it for a long time, and then gave a similar answer - "really not seen."

In the mobile Internet conference, the protagonists are still those old faces - Tencent, Sina, UC Youshi, Ali cloud, 91 wireless, touch technology, music games, multi-community, etc., applications are those old applications - mobile games, Mobile social, mobile ads, mobile browsers, etc. Even the exhibition area of ​​the innovative contest that attracted the most developers recently was not as popular as it used to be because there were limited applications for valuable innovation.

“On the one hand, the innovations that you can think of have almost all come to mind. It is too difficult to find valuable innovations. On the other hand, innovation is not as important as it used to be. There are user sizes and revenues that can be generated by investors. The most important thing.” The views of an entrepreneur who communicated with the author are very representative.

At present, the mobile Internet has already passed the initial stage of investment in burning money and has begun to move toward the commercialization stage. Whether it is an innovative product or whether it is an innovative business model is no longer so important at this stage, because the three mobile income models of the Internet - advertising, value-added services, and e-commerce have gradually taken shape. Mobile internet advertising has allowed many vendors to cash their traffic into cash and have even realized profitability. In the developer's numerous game areas, there are already a variety of mobile games with a monthly income of over 10 million yuan.

Profit is the last word. When the mobile Internet business can bring true returns to investors, the essence of chasing profits and returning to business has become a common choice.

Whether it is the Internet or the mobile Internet, innovation is the key to attracting users, but investors are now increasingly concerned about how to make more money. They must ensure that when a certain type of business begins to be widely accepted by users and begins to bring significant income to developers, the companies they invest in must stand proud in this area.

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