The e-reading market has attracted new attention. According to foreign media reports recently, Huawei will launch an e-reader named T62W. Not coincidentally, Datang Telecom Technology Co., Ltd. recently announced that it will cooperate with Xinhua News Agency in the "Xinhua Frequency Media" e-reading project, responsible for the promotion and operation of the "Xinhua Frequency Media" e-reading project, and cooperating with Xinhua News Agency to develop "Xinhua Frequency Media". "E-reading operation platform. The frequent participation of communication equipment vendors has added many points of interest to the already extremely popular e-book market.
The market for telecommunications equipment vendors to grab the e-reading market Recently, the e-reading market can be described as frequent. Compared with traditional books, e-books have incomparable advantages: they are small in size, easy to carry, no less than a good reading experience in paper books, and have abundant online functions such as e-mail, information, and Internet access. Time e-reading staged the "Great Leap Forward" movement. Apple iPad stirring the price trend, will soon enter the domestic market Amazon Kindle, the controversial grand Bambook ... ... all the gods have gathered in the electronic reading market, want to share a cup.
Facing the embarrassing business opportunities brought by the e-book market, major communication equipment manufacturers, who have always been adept at the market, will certainly not be willing to work on the market, so they will respond to the e-reading market. Suddenly, the e-reading market can be described as lively: Huawei will use the T62W to battle the battlefield. It is reported that this e-reader uses 6-inch E-Ink touch screen, supports Wi-Fi and 3G network, built-in Bluetooth module, and equipped with MicroSDHC card slot. In addition, in order to increase the bargaining chips, the product also draws on the design of the tablet computer and has designed a navigation key below. Datang Telecom is not to be outdone, and will jointly develop the electronic reading market with Xinhua, the king of domestic media. According to reports, Datang Telecom will cooperate with Xinhua News Agency in the "Xinhua Frequency Media" e-reading project and set up a wholly-owned company. The registered capital of the new company is 40 million yuan. The "Xinhua Frequency Media" e-reading project will cover the whole industry chain of e-reading. The various aspects of the construction include the operation platform, terminal platform and content platform. Relying on the Xinhua News Agency, which has a strong appeal, will undoubtedly make Datang Telecom's journey to the cities in the traditional e-book market more smooth.
After the decision of content resources on e-readers, industry insiders pointed out that content is very important for the popularity of e-readers. For example, the reason that the Kindle is favored by users is that Amazon’s rich library resources are also one of the most important reasons besides Amazon’s own reputation and low price strategy.
It is undeniable that e-reading is currently in the era of “staking a rideâ€. With prices, channels, and target markets being immature, content resources determine the market for e-reading. If you can not provide users with rich reading content, then the advanced technology of the terminal will also be of no use, only Jin Yu defeated it. The major telecommunications equipment vendors that have flooded into the e-book market will inevitably face this problem if they want to successfully tap the gold e-reading market. Admittedly, the biggest feature of e-reading compared to traditional books is the convenience and advancement brought about by "electronics." However, if there isn't enough content to support, the e-reading market will become empty with only “electronics†and “readingâ€. In this case, the so-called market boom is nothing more than a farce to “scrape you to sing on my debut.†It will eventually disappear in the market.
Cultivating user habits is the key to development in the market. Users are God. The development of any product, unless it comes from the user's support, can only be a matter of fact. The same is true of the e-reading market. If users do not develop the habit of reading e-books, then the exquisite design of the terminal, the advanced technology used, and the abundance of resources will all be in vain. For many consumers who read paper books for a long time, the habit of using e-readers for reading needs to be cultivated; for users who are accustomed to reading free materials from the Internet to read, it is also an e-book vendor to persuade them to pay for reading. There is a big challenge.
The industry believes that at present, the e-book reader design ideas generally fall into two categories: one is to simulate a duplicate paper-based reading experience and transplant it to wireless mobile terminals; the second is to create a new reading method and cultivate user habits from scratch. . Obviously, compared with the second way of thinking, the risk brought by this idea will be much smaller. However, the problem is that even if the e-reader's imitation of the paper-based reading experience reaches a level of confusion, e-reading is still an e-reading, and it can never bring the user the same experience as paper-based reading. From this point of view, it is better to create a brand new way of reading for users than to laboriously imitate paper-based reading, so that the product has functions not found in many kinds of paper books, and creates e-readers with distinctive features. Believe that this way, after users have spent the initial period of e-reading habits, they will be firmly bound with the corresponding e-book products and become their faithful users. In short, cultivating users' reading habits and obtaining a stable user base are the key to the long-term development of the e-book market, and are also key steps for major manufacturers to win.
The market for telecommunications equipment vendors to grab the e-reading market Recently, the e-reading market can be described as frequent. Compared with traditional books, e-books have incomparable advantages: they are small in size, easy to carry, no less than a good reading experience in paper books, and have abundant online functions such as e-mail, information, and Internet access. Time e-reading staged the "Great Leap Forward" movement. Apple iPad stirring the price trend, will soon enter the domestic market Amazon Kindle, the controversial grand Bambook ... ... all the gods have gathered in the electronic reading market, want to share a cup.
Facing the embarrassing business opportunities brought by the e-book market, major communication equipment manufacturers, who have always been adept at the market, will certainly not be willing to work on the market, so they will respond to the e-reading market. Suddenly, the e-reading market can be described as lively: Huawei will use the T62W to battle the battlefield. It is reported that this e-reader uses 6-inch E-Ink touch screen, supports Wi-Fi and 3G network, built-in Bluetooth module, and equipped with MicroSDHC card slot. In addition, in order to increase the bargaining chips, the product also draws on the design of the tablet computer and has designed a navigation key below. Datang Telecom is not to be outdone, and will jointly develop the electronic reading market with Xinhua, the king of domestic media. According to reports, Datang Telecom will cooperate with Xinhua News Agency in the "Xinhua Frequency Media" e-reading project and set up a wholly-owned company. The registered capital of the new company is 40 million yuan. The "Xinhua Frequency Media" e-reading project will cover the whole industry chain of e-reading. The various aspects of the construction include the operation platform, terminal platform and content platform. Relying on the Xinhua News Agency, which has a strong appeal, will undoubtedly make Datang Telecom's journey to the cities in the traditional e-book market more smooth.
After the decision of content resources on e-readers, industry insiders pointed out that content is very important for the popularity of e-readers. For example, the reason that the Kindle is favored by users is that Amazon’s rich library resources are also one of the most important reasons besides Amazon’s own reputation and low price strategy.
It is undeniable that e-reading is currently in the era of “staking a rideâ€. With prices, channels, and target markets being immature, content resources determine the market for e-reading. If you can not provide users with rich reading content, then the advanced technology of the terminal will also be of no use, only Jin Yu defeated it. The major telecommunications equipment vendors that have flooded into the e-book market will inevitably face this problem if they want to successfully tap the gold e-reading market. Admittedly, the biggest feature of e-reading compared to traditional books is the convenience and advancement brought about by "electronics." However, if there isn't enough content to support, the e-reading market will become empty with only “electronics†and “readingâ€. In this case, the so-called market boom is nothing more than a farce to “scrape you to sing on my debut.†It will eventually disappear in the market.
Cultivating user habits is the key to development in the market. Users are God. The development of any product, unless it comes from the user's support, can only be a matter of fact. The same is true of the e-reading market. If users do not develop the habit of reading e-books, then the exquisite design of the terminal, the advanced technology used, and the abundance of resources will all be in vain. For many consumers who read paper books for a long time, the habit of using e-readers for reading needs to be cultivated; for users who are accustomed to reading free materials from the Internet to read, it is also an e-book vendor to persuade them to pay for reading. There is a big challenge.
The industry believes that at present, the e-book reader design ideas generally fall into two categories: one is to simulate a duplicate paper-based reading experience and transplant it to wireless mobile terminals; the second is to create a new reading method and cultivate user habits from scratch. . Obviously, compared with the second way of thinking, the risk brought by this idea will be much smaller. However, the problem is that even if the e-reader's imitation of the paper-based reading experience reaches a level of confusion, e-reading is still an e-reading, and it can never bring the user the same experience as paper-based reading. From this point of view, it is better to create a brand new way of reading for users than to laboriously imitate paper-based reading, so that the product has functions not found in many kinds of paper books, and creates e-readers with distinctive features. Believe that this way, after users have spent the initial period of e-reading habits, they will be firmly bound with the corresponding e-book products and become their faithful users. In short, cultivating users' reading habits and obtaining a stable user base are the key to the long-term development of the e-book market, and are also key steps for major manufacturers to win.
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