Two fingers can be selected to the appropriate frame, and two filters can achieve the desired effect;
Sitting in a coffee shop in Nanluoguxiang, Xiaowen, a young woman in literature and art, spent only 95 seconds, and sent a circle of friends - the coffee of Lahua was slightly rippled.
At the same time, a camera she decided to carry around the world a year ago, is quietly lying in the bed of Xiao Xiao rented outside the North Fifth Ring.
There are thousands of consumers like Xiao Xiao. Recently, the American professional photography software Flickr released the 2016 annual report. In the title of "Your favorite photographic equipment", Apple actually surpassed Canon and Nikon, and won the overwhelming advantage of nearly 50%.
Apple is red, Nikon is "squatting"? Some photography enthusiasts do not agree with this trend. But the data shows that in the face of the invasion of smart phones, the days of digital cameras are getting worse.
Smashing SLR photography doesn't burn much money.In the past few years, I have gone to the recording pen, went to the flashlight, and went to the camera... The function of loading a mobile phone is increasing. As long as the battery is supported, it seems to replace everything that can be held in your hand. For some consumers who are not pursuing a shutter touch, it is more economical to use a mobile phone to shoot, and it also saves money.
From the photographic equipment uploaded by Flickr users, 24% of users like Canon cameras, 18% of Nikon, and nearly half of Apples, which is 47%.
DT Finance analyzed the release of the report, the original "photography poor three generations, SLR ruin a lifetime" photography circle, this is the "invalid" of Apple, the intruder from the mobile phone industry.
Consumer grading entry-level camera is shockedThe ambition of smartphones has been around for a long time. After cultivating a large number of mobile photography fans, in 2015, Apple acquired the Israeli camera technology company LinX, hoping to improve the exposure speed and photo quality in low light conditions. In domestic mobile phones, Huawei continuously installed Leica cameras on two cameras, P9 and MATE 9. Such hardware assembly is obviously to expand the territory to the group of photographers.
Can a mobile phone replace a SLR? The self-proclaimed "old cow" Beijing Jiaomao Jinguangjiao Trading Co., Ltd. Chaoyang branch legal representative Niu Zhigang bluntly said that this is a false proposition.
Almost every Beijing film in the photographic circle knows that the city has a wide angle. This old company that existed in the 1990s has become a barometer of Beijing digital camera sales.
The old cow believes that the decline of digital cameras is because the mobile phone has completely replaced the card machine and a part of the micro-single, the real SLR "can not be replaced."
He said that digital cameras are now divided into three levels, card machines, micro-singles, and SLRs. Card machines, micro-singles and entry-level SLRs are now mainly sold by e-commerce, targeting primary non-professional users; and for the high-end, professional crowd of SLR markets, sales are not falling.
Can a mobile phone replace a SLR? Such a problem is also discussed in the knowledge. The ID with the highest answer position, “Qian Zhengyu†said that the phenomenon that consumer equipment and professional equipment are different will continue for the foreseeable future. Professional-grade photography equipment will not die in the near future, but “those who claim to be SLR, and still stupid and heavy toys, are indeed to be eliminated."
The market shrinks, the digital giant wants to turn aroundDue to cost issues, Nikon raised its SLR price in November last year, and this may make it farther away from its fiscal year target.
In the past three years, Nikon’s income has plummeted by 30%. Although Nikon had expected a sharp increase in net profit in FY2016, it was unfortunately announced last month that it would cut off 10% of its employees in Japan. Canon also expects a net 25% decline in net profit for FY2016. In addition, Ricoh has announced the closure of a camera factory.
Statistics from the Japan International Camera Imaging Equipment Industry Association show that global digital camera sales reached a peak of 112 million units in 2010, and have since declined year by year, and have fallen to 35.4 million units by 2015. In the face of a five-year shrinkage in sales volume, the film giant Kodak and Fuji’s experience seemed to be re-enacted. To this end, the digital giants have begun to deepen the adjustment, such as the introduction of more powerful optical zoom function, expand the market without a camera. Compared to the bulky SLR camera, the size of the cameraless camera can be reduced to the size of the card machine, but the picture quality is comparable to the SLR.
It is understood that Olympus has shifted its focus from cameras to medical endoscopes and has gradually become a leader in this industry; Konica Minolta has completely withdrawn from the camera market, focusing on printing and optical equipment; Nikon While reducing the camera business, it is also expanding its investment in medical equipment.
Can the phone completely replace the camera? Canon spokesman Richard Berg said: "Smartphone users are increasingly interested in photography. They want better photos and are more creative, so they will upgrade to SLR. Camera." But such optimistic predictions may not be a reality.
Although the prospects of the "SLR Defence War" are confusing, some photography enthusiasts do not reject the camera, and Apple has even become a "backup" for many photographers.
"The phone and the camera are completely different. Who will directly transfer the picture to the circle of friends?" Xiao Chen, who is obsessed with the Leica camera, shrugged.
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