Maoshuo Power Technology Co., Ltd. ("Maoshuo Power", stock code: 002660) is a nationally recognized high-tech enterprise and a leading provider of advanced power solutions on a global scale. As a prominent brand in the domestic power industry, it has also earned the reputation of being a well-known name in Shenzhen and a Guangdong provincial famous trademark enterprise.
The company's success stems from its talented workforce, cutting-edge technology, efficient management systems, and a strong entrepreneurial spirit rooted in practicality and innovation. These factors have consistently placed Maoshuo Power at the forefront of the industry, forming the core of its long-term competitive advantage.
On December 22nd, during the event titled "Domestic Drive Power Supply Ideal Illumination Reality," Chen Hao, the Brand Director of Maoshuo Power, delivered a keynote speech titled "Maoshuo LED Driver Business Operations." The presentation highlighted the company’s strategic direction and market positioning.

At the conference, Mr. Chen Hao discussed several models that companies can use to establish their position in the industry. These include:
1. **Capital-driven model**: Expanding through mergers and acquisitions across the entire supply chain.
2. **Technology-driven model**: Focusing on product and technological innovation as the main strategy.
3. **Specialized product model**: Becoming a leader in a specific niche or market segment.
4. **Innovative business model**: Leveraging cross-border e-commerce and large-scale promotional events like "Double 11" to generate significant orders.
Reflecting on Maoshuo Power’s achievements, Mr. Chen Hao noted that the company’s growth over the past few years has been driven by a clear and effective strategy. Since 2015, the company has implemented its first three-year plan with notable success.
He outlined three key actions taken in recent years: resource integration, including team and product line consolidation; technical development and platform building; and rebranding efforts. While the journey hasn’t been without challenges—there were times of both success and setbacks, and some partners lost confidence—Maoshuo Power is now focused on rebuilding trust and strengthening its brand image.
Regarding brand development, Mr. Chen Hao emphasized three key areas:
1. **Operational excellence**: Maoshuo Power maintains a strong corporate culture that supports innovation and efficiency.
2. **Product focus**: He stressed that the company’s core strength lies in its products. Maoshuo Power is known for its high-power outdoor power supplies, aiming to be the first choice for customers requiring such solutions.
3. **Market and marketing strategy**: The company emphasizes standardization and value customization, differentiating itself from competitors by offering tailored solutions.
In terms of product line strategy, Maoshuo Power focuses on high-power drive power while deeply engaging with specific market segments. This approach ensures high profit margins and allows the company to maintain a competitive edge. Additionally, the company has diversified its offerings, covering road lighting, industrial applications, landscape lighting, and commercial indoor lighting.
To help users choose Maoshuo Power, the company adopts three strategies: differentiated competition, value addition, and deep market penetration. These approaches ensure that the company remains relevant and preferred in an evolving market.
Since 2008, Maoshuo Power has been committed to product standardization. The design process involves analyzing finished lamp designs and comparing them with industry leaders and technological advancements. This helps the company stay ahead in terms of performance and reliability.
"We aim to become the leader in IoT-driven power supply and a trusted partner for our customers," said Mr. Chen Hao.

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