Maoshuo Power Technology Co., Ltd. ("Maoshuo Power", stock code: 002660) is a nationally recognized high-tech enterprise, known for providing advanced power solutions on a global scale. It stands as a leading brand in the domestic power industry and is also a well-established name in Shenzhen, holding the status of a Guangdong provincial famous trademark enterprise.
What sets Maoshuo Power apart is its combination of top talent, cutting-edge technology, efficient management, and a strong entrepreneurial spirit that drives continuous innovation. These factors have helped the company maintain its leading position in the industry, forming the core of its long-term competitiveness.
On December 22nd, at an event titled "Domestic Drive Power Supply Ideal Illumination Reality," Chen Hao, the Brand Director of Maoshuo Power, delivered a keynote speech titled "Maoshuo LED Driver Business Operation." The presentation highlighted the company’s strategic vision and market approach.
During the meeting, Mr. Chen Hao shared his insights on how LED companies can establish themselves in the industry. He outlined four key models:
1. **Capital-driven model**: Expanding through mergers and acquisitions across the entire supply chain.
2. **Technology-driven model**: Focused on product and technological innovation.
3. **Specialized product model**: Targeting niche markets with deep expertise and specialization.
4. **Innovative business model**: Leveraging e-commerce and events like "Double Eleven" to generate substantial orders.
Reflecting on Maoshuo Power’s journey, Mr. Chen Hao emphasized that the company's success over the years has been built on strategic planning. Since 2015, the company has executed its three-year plan effectively, achieving significant milestones.
He shared that the company focused on three main areas: resource integration, including team and product line optimization; technical development, such as platform design and R&D; and rebranding efforts. Despite challenges and moments of doubt from partners, Maoshuo Power is now working to rebuild trust and strengthen its brand image.
When it comes to branding, Mr. Chen Hao explained that Maoshuo started with several key aspects:
- **Operational excellence**: A strong corporate culture that fosters creativity and collaboration.
- **Product leadership**: Emphasizing product quality and innovation as the core of competitive advantage. Maoshuo Power is known for its high-power outdoor power supplies, aiming to be the go-to choice for businesses requiring robust power solutions.
- **Market strategy**: Focusing on high-power drive power while exploring diverse segments such as road lighting, industrial, landscape, and commercial indoor applications.
To stand out in the market, Maoshuo Power uses three strategies: differentiation, value addition, and deep market penetration.
Since 2008, the company has pursued product standardization. When designing products, Maoshuo Power considers both the finished lamp design and industry trends, ensuring alignment with leading standards and technological advancements.
In terms of marketing, Maoshuo Power emphasizes customization—both in product standards and customer value. This approach allows them to cater to specific needs that others may overlook.
“Our goal is to become a leader in IoT-driven power supply and a reliable partner for our customers,†said Mr. Chen Hao.
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