Multifunctional small appliances become market darling

With the constant innovation of home appliance technology, the domestic small home appliance market has also developed rapidly and multi-functional small home appliances have continuously entered the consumer's field of vision. However, whether such products can bring good use experience and real value to consumers, whether the security is guaranteed, etc. have yet to be verified by the market.

Multifunctional products favored by consumers

The multi-functionality of small household appliances does have its advantages. In particular, some consumers are constrained by the small living space, the number and volume of household appliances used will be limited, and they will not be able to purchase their own homes. Small home appliances have multiple functions at the same time to meet consumers' needs. And many companies are also aware of this point, focusing on development, so that multi-functional, multi-purpose, space-saving and so has become a selling point for many products.

In interviews with supermarkets in Nanchang, many consumers told reporters that home appliances now account for almost all of the home's space. Not only are there no places to place, many products are not often used but occupy a place. Nowadays, the market has a multi-functional small appliance. Although some functions are inferior to specialized home appliances, it is enough for people who need it in general, which saves space and saves a lot of money.

Industry sources said that for consumers with low housing conditions, they are really willing to buy this kind of multi-functional appliances, which can really ease the conflict between the living space and household electrical appliances. Second, they can also meet the quality of life. demand. Using a product to solve several life problems is exactly what consumers are dreaming of.

Multifunctional products should take the path of differentiation

With the improvement of living standards, people will have higher requirements for every function of household electrical appliances. For instance, rice cookers require more delicious rice, and ribs stewed out by stew pots are more crunchy. This requires companies to specialize in product design. It is the main function that has more time to go up and down. It is more refined, and other auxiliary functions should be used to assist and enhance the main function. For example, air-conditioning fans add air-purification and humidification functions while air cooling, so as to better improve indoor air. This kind of product will naturally be liked by consumers.

Xu Ping, general secretary of the Provincial Association of Household Electrical Appliances Industry Association, said that there are many homogenizations of multi-functional small home appliances on the market. Under intense competition, higher requirements are placed on the structure and quality of products, and how more The introduction of differentiated products is the focus of the current brand manufacturers. Therefore, I think that home appliance companies need to consider comprehensively when designing and manufacturing multi-functional small home appliances, take a multi-functional and differentiated product line, and produce products that can be used in multiple ways and reflect differentiating differences and satisfy consumers. The different needs of this are three good things.

In addition, the hidden trouble in the use of multi-functional small appliances is that they are prone to failure, difficult to repair and high maintenance costs. Surveys have shown that the failure rate of multi-functional small appliances is often about 10% higher than that of single-function products. For each additional function of household electrical appliances, the average product error rate will increase by 65%, and the maintenance rate will also increase by more than 50%. Consumers must spend more than 15%, and the manufacturer's material technology costs and consumer's maintenance costs all soar.

Secretary-general Xu Ping reminded consumers that home appliances increasingly pay attention to the diversification of functions and the refurbishment of designs. Many consumers are paying too much attention to these during the purchase process, but they ignore the most important functions of small household appliances. Purchase cost increase and use, maintenance problems. Therefore, it is recommended that consumers should consider their brand and cost-effectiveness when purchasing small home appliances, and do not blindly pursue multi-functional and other elements to purchase truly affordable products.