Shenzhen Konka expects to increase the risk of industry price war in the second half of the year

According to the results of the first half of 2012 released by Shenzhen Konka A, the company's total operating revenue was RMB7.04 billion in the first six months of the year, a year-on-year increase of 2.53%, and the net profit attributable to shareholders of the listed company was RMB114.663 million, a net loss over the same period of the previous year. Nearly 200 million yuan year-on-year increase of 105.88%, to achieve earnings per share of 0.0095 yuan.

Regarding the reason for the substantial increase in net profit compared to the same period in 2011, Shenzhen Konka said that the color TV business has aggressively launched differentiated products and its product mix has significantly improved. Its profitability has increased substantially compared to the same period of last year. Gross profit margin has increased from 14.59% in the first half of last year to this year. 19.36% in half a year. The export business improved the product's gross margin by improving the existing product structure, and its profitability improved. The cost reduction of white electricity business has achieved substantial results, operating efficiency has improved, and profitability has improved.

Among Shenzhen Konka’s major holding subsidiaries, Dongguan Konka Electronics Co., Ltd.’s net profit in the first half of the year was 19,013,100 yuan; Kunshan Konka Electronics Co., Ltd.’s net profit for the first half of the year was 14,791,300 yuan; Anhui Konka Electronics Co., Ltd. realized a net profit of 14,394.84 million yuan; Hong Kong Konka Co., Ltd. Achieved a net profit of 18.2756 million yuan; Shenzhen Konka Communication Technology Co., Ltd. had a net loss of over 20 million yuan.

Regarding some unfavorable factors in future operations, Shenzhen Konka judged that under the background of sluggish consumer demand, it was affected by the annual target pressure of the company, changes in the supply chain of the local color TV industry chain, the price stimulus effect of energy saving subsidies, and the multiple factors of the price competition of electricity suppliers. Affected by the impact, the risk of price wars in the home appliance industry in the second half of the year is increasing. In addition, e-commerce will affect the future development of color TV and white power services. The development of smart TV terminals will change the business model of color TVs. The rapid penetration of smart phones will change the competitive landscape of the mobile phone industry.

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