On the afternoon of February 28, the Changhong Hunan Distributors Conference was held in Changsha. According to Li Jixing, senior expert of the Chinese home appliance industry and director of Changhong Multimedia Marketing Company, 2011 will be a year of vigorous development of 3D TVs. The core technology is the key. The advantages of television screens will determine the direction of the future 3D era.
Li Jixing believes that the current domestic TV brand competition is extremely fierce, and 3D TV has become the focus of market attention, attracting the attention of many manufacturers including Changhong, Skyworth, Hisense, TCL, Konka, Haier and many others. As a key component of 3D TVs, TV screens have become the core of the competitiveness of various brands. It is worth mentioning that Changhong, which owns plasma display technology, has leapt out of the Red Sea, a domestic 3D TV.
According to reports, in 2006, Changhong merged with Orion, the originator of Korean plasma. The company not only owns the world's unique seamless splicing plasma display technology, but also has more than 600 plasma patents. At present, with the volume production of plasma screens and modules reaching 3 million pieces, the ultimate target production capacity will be expanded to 6 million pieces, and the market share will reach 17%. This means that the "bottleneck" of Chinese TV companies for many years will be broken with the expansion of the Changhong plasma project with core technologies.
According to public statistics, Changhong's retail sales of plasma TVs in the third quarter of 2010 increased by 25.6% year-on-year, which is one of the best in the Chinese TV industry. According to market research agencies, this year's global plasma TV sales will reach 26.2 million units, and the Chinese market will reach 3.7 million units, a huge growth opportunity.
According to Li Jixing’s prediction, Changhong will have a competitive advantage in the integration of screen panels due to the core technology of plasma panels in the upstream, and it can gain a good share in the fierce competition with foreign brands of 3D TVs in the future.
Li Jixing believes that the current domestic TV brand competition is extremely fierce, and 3D TV has become the focus of market attention, attracting the attention of many manufacturers including Changhong, Skyworth, Hisense, TCL, Konka, Haier and many others. As a key component of 3D TVs, TV screens have become the core of the competitiveness of various brands. It is worth mentioning that Changhong, which owns plasma display technology, has leapt out of the Red Sea, a domestic 3D TV.
According to reports, in 2006, Changhong merged with Orion, the originator of Korean plasma. The company not only owns the world's unique seamless splicing plasma display technology, but also has more than 600 plasma patents. At present, with the volume production of plasma screens and modules reaching 3 million pieces, the ultimate target production capacity will be expanded to 6 million pieces, and the market share will reach 17%. This means that the "bottleneck" of Chinese TV companies for many years will be broken with the expansion of the Changhong plasma project with core technologies.
According to public statistics, Changhong's retail sales of plasma TVs in the third quarter of 2010 increased by 25.6% year-on-year, which is one of the best in the Chinese TV industry. According to market research agencies, this year's global plasma TV sales will reach 26.2 million units, and the Chinese market will reach 3.7 million units, a huge growth opportunity.
According to Li Jixing’s prediction, Changhong will have a competitive advantage in the integration of screen panels due to the core technology of plasma panels in the upstream, and it can gain a good share in the fierce competition with foreign brands of 3D TVs in the future.
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