After the development of LED in 2010-2012, LED has already had a certain industry foundation. Overall, the LED industry is still the Red Sea, but the competitive environment and demand situation has been significantly better than last year. What is the trend of the LED industry in 2013?
The LED policy and the substantive start of public works may become the starting gun for the industry to start. Looking back at history, domestic lighting projects such as “Ten Cities and Ten Thousand Cities†have been implemented in China, but the effects are not satisfactory. In the civilian market, the price difference between LED lighting products and energy-saving lamps is too large, and the acceptance of LED products has limited applications.
Recently, the state has successively issued the "Semiconductor Lighting Energy Conservation Industry Plan" and "China's gradual reduction of the mercury-containing roadmap of fluorescent lamps" and other policies, making the LED lighting industry's development direction, goals, product standards and other aspects more detailed than ever. The provisions, and proposed to supplement the terminal products in the financial aspect, to lay the foundation for the release of industry demand. The industry believes that LED policy and government-led lighting projects may enter a real start after the two sessions in 2013, and the project construction progress of the tenders will be accelerated last year, which will drive the public lighting to start. In terms of commercial lighting, some shopping malls and other places have already begun to replace LED lamps. The industry expects that as the price difference between LED lamps and energy-saving lamps continue to shrink, the civilian market will also start at the end of this year. The industry's judgment on the starting sequence of LED market demand remains unchanged, and it is still believed that public lighting/commercial lighting will be launched in advance, and the civilian market will follow up.
From the perspective of industry competition, the environment has improved, and industrial evolution is likely to develop into a strong and strong pattern. According to the industry changes in 2012, some small-scale packaging and lighting factories with sales scale of tens of millions of dollars have closed down due to high channel inventory, slow cash back, and sharp price declines. The industrial competition environment has been optimized. This year's industrial integration is still the theme. The competitive advantage will be further tilted towards companies with technological advantages, channel advantages and scale advantages. 2013-2014 is likely to be the last chance for LED manufacturers to stand out.
The traditional lighting factory has accelerated the layout, and the advantages of downstream channels and brands will make the traditional lighting enterprises have more obvious advantages in the consumer market, and the production methods may continue the previous outsourcing model. Traditional lighting giants such as Philips, Osram, and NVC lighting have begun to accelerate the layout of LEDs. In the early stage of LED development, these companies mainly focused on R&D, but their brand foundations are already in place. The industry said that this year, international first-tier manufacturers such as Philips and Osram will increase brand promotion, product development and R&D, and production may continue with energy-saving lamps. The strategy to release OEM orders to the outside world, the domestic technology-leading companies have opportunities.
The industry believes that the differentiation of LED companies in 2013 may further intensify, and enterprises that seize the 2013 industry development start year will further expand and become stronger.
The LED policy and the substantive start of public works may become the starting gun for the industry to start. Looking back at history, domestic lighting projects such as “Ten Cities and Ten Thousand Cities†have been implemented in China, but the effects are not satisfactory. In the civilian market, the price difference between LED lighting products and energy-saving lamps is too large, and the acceptance of LED products has limited applications.
Recently, the state has successively issued the "Semiconductor Lighting Energy Conservation Industry Plan" and "China's gradual reduction of the mercury-containing roadmap of fluorescent lamps" and other policies, making the LED lighting industry's development direction, goals, product standards and other aspects more detailed than ever. The provisions, and proposed to supplement the terminal products in the financial aspect, to lay the foundation for the release of industry demand. The industry believes that LED policy and government-led lighting projects may enter a real start after the two sessions in 2013, and the project construction progress of the tenders will be accelerated last year, which will drive the public lighting to start. In terms of commercial lighting, some shopping malls and other places have already begun to replace LED lamps. The industry expects that as the price difference between LED lamps and energy-saving lamps continue to shrink, the civilian market will also start at the end of this year. The industry's judgment on the starting sequence of LED market demand remains unchanged, and it is still believed that public lighting/commercial lighting will be launched in advance, and the civilian market will follow up.
From the perspective of industry competition, the environment has improved, and industrial evolution is likely to develop into a strong and strong pattern. According to the industry changes in 2012, some small-scale packaging and lighting factories with sales scale of tens of millions of dollars have closed down due to high channel inventory, slow cash back, and sharp price declines. The industrial competition environment has been optimized. This year's industrial integration is still the theme. The competitive advantage will be further tilted towards companies with technological advantages, channel advantages and scale advantages. 2013-2014 is likely to be the last chance for LED manufacturers to stand out.
The traditional lighting factory has accelerated the layout, and the advantages of downstream channels and brands will make the traditional lighting enterprises have more obvious advantages in the consumer market, and the production methods may continue the previous outsourcing model. Traditional lighting giants such as Philips, Osram, and NVC lighting have begun to accelerate the layout of LEDs. In the early stage of LED development, these companies mainly focused on R&D, but their brand foundations are already in place. The industry said that this year, international first-tier manufacturers such as Philips and Osram will increase brand promotion, product development and R&D, and production may continue with energy-saving lamps. The strategy to release OEM orders to the outside world, the domestic technology-leading companies have opportunities.
The industry believes that the differentiation of LED companies in 2013 may further intensify, and enterprises that seize the 2013 industry development start year will further expand and become stronger.
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