The Beijing Motor Show on May 4th came to an end in the eyes of everyone. What are the highlights and features of this auto show, let's take a look at this article.
Walking through the auto show, it is not difficult to find that the number of fuel vehicles that have occupied the mainstream has been greatly reduced. New energy vehicles have gradually occupied most of the booths, and the theme of the auto show that defines the new life of the car is coming out. The most impressive impression left by this auto show is that new technologies are constantly emerging, new products are emerging, and a new era has arrived.
"This is an era of change and an era of great opportunities and big challenges. Only by seeing the trend, we can accelerate forward." Zhang Baolin, chairman of Changan Automobile, said at the strategy conference held on the eve of the auto show. Faced with the constant challenge of the new forces of building a car, Changan Automobile, as a traditional car company, is not willing to show weakness and calmly fight.
The third venture of a century-old car companyFor Changan Automobile, which has a history of 156 years, the term “entrepreneurship†is very gracious. In the past 30 years of development, Changan Automobile has had two landmark entrepreneurial actions.
In the 1980s, in response to the national “military-to-civilian†strategy, Changan began its first venture. After 20 years of hard work, it became the leader of micro-cars. In 2006, Changan Automobile started its second round of entrepreneurship and entered the passenger car. In the field, after ten years of development, Changan brand car production and sales exceeded 10 million units, becoming the first Chinese brand to enter the “ten million clubs†and become the leader of Chinese automobile brands.
Nowadays, in the face of the constant challenge of the new car power, the continuous development of the “new fourâ€, Changan has taken the opportunity to decide on the third venture, the “innovation and entrepreneurship planâ€.
According to Zhang Baolin, the core of Changan Automobile’s “third venture†is entrepreneurship, innovation, innovation, and speed. The specific action plan is driven by innovation and promotes four major transformations, from service customers to business customers, from business products to business brands, from traditional products to intelligent + new energy products, from providing products + services. Provide product + service + travel solution transformation.
"By 2020, Changan Automobile's sales will reach 4 million units, with a market share of 12.7%. Among them, the sales volume of self-owned brands will reach 2.46 million units, achieving the number one in the country and the top ten in the world. The sales volume of new energy vehicles will reach 1.16 million units. To achieve the Chinese brand first." Zhang Baolin announced at the press conference that Changan will focus on brand, product, new energy, smart network, shared travel and other aspects of this "grand" goal.
Car electricization is not appropriateOn February 12, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, and the Development and Reform Commission jointly issued the Notice on Adjusting and Improving the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles to reduce the subsidies for new energy vehicles.
On February 26, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, the Ministry of Environmental Protection, the Ministry of Transport, the Ministry of Commerce, the General Administration of Quality Supervision, Inspection and Quarantine and the Energy Bureau jointly issued the Interim Measures for the Management of the Recycling and Utilization of Power Battery for New Energy Vehicles. Mainly carry out power battery recycling and utilization, and recycle batteries through service outlets for gradient utilization.
On April 11, the National Energy Administration issued a letter from the General Secretary of the National Energy Administration on seeking advice on accelerating the construction of electric vehicle charging piles and supporting facilities in residential areas (draft for comments), and proposed ten measures to accelerate the improvement of new energy vehicles. Supporting infrastructure construction.
"The recent series of policies issued by the state has also shown that the state's support for new energy vehicles is increasing." Li Wei, vice president of Changan Automobile and general manager of the new energy division, told reporters that "from the current level of ownership, new The development potential of energy vehicles is very large. With the continuous development of electrification, networking, intelligence and sharing, the business model will be greatly deepened."
Li Wei seems that in the field of vehicle, innovative service forms such as experiential marketing and automobile ecosystem will take the lead in the application of new energy vehicles, and will be promoted in the traditional automobile field after success. In this context, the former product-based competition will no longer exist, and will be replaced by platform-based competition. The car companies will shift from providing products to “providing products + services + solutionsâ€, using users as the main business, and cultivating users to become terminal salesmen of automobiles.
"The previous changes are gradual. In recent years, there will be a leap-forward revolutionary change. New energy vehicles will become the carrier of this revolutionary change. The era of automobile manufacturing represented by new energy vehicles has arrived."
Gas vehicle stopped in 2025In October 2017, Changan Automobile released the Shangri-La plan. According to this plan, by 2020, Changan Automobile will complete the construction of three new energy-specific platforms; in 2025, it will begin to completely stop selling traditional fuel vehicles to realize the electrification of full-spectrum products. Before 2025, through the investment of 100 billion yuan in the entire industrial chain, mobilize 10,000 people's research and development resources, build an open and win-win industrial ecosystem, and create new energy vehicles with high quality and pleasant experience.
"The planned fuel vehicles that do not carry energy recovery in 2020 will stop production. By 2020, the cars in Changan are all gasoline vehicles with energy recovery." Liu Bo, vice president of Changan Automobile, told reporters.
In order to implement the Shangri-La strategy, on December 8, 2017, Changan Automobile established the New Energy Vehicle Division, which integrates industrial planning, technical planning, product planning, powertrain research, vehicle development and marketing. "I have put the last paragraph of my career in new energy." Li Weixiao, who led Liang Changan's new energy business, said.
“Shangri-La is a holy place for Changan’s new energy, and we hope that all users can enjoy this kind of life.†Li Wei admits that to be the promoter of innovation and the leader of value, comprehensive innovation is needed. Changan New Energy regards technological innovation as its first competitiveness, and at the same time carries out innovations in marketing, industrial mechanisms and services. "In the next three years we are ready to invest more than 10 billion to build core technology."
In addition, the Changan Automobile Strategy Conference also announced an intelligent strategy codenamed “Beidou Tianshuâ€, which will be officially released in the second half of 2018. According to the reporter, the primary technical goal of the "Beidou Tianshu" plan will be completed in 2018, that is, Changan Automobile's products have reached the intelligent driving L2 level and pushed into the market.
There is Shangri-La before, and there is the “Beidou Tianshuâ€. The new energy future of traditional car companies has gradually become clear.
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