[Text/Reporter Zhou Jianhua] Henglan is the “accompanying capital†of the ancient town of the mature industry exhibition base. Due to various policies and land convenience, many enterprises put the manufacturing part on the horizontal bar, and the horizontal bar accessories exhibition may also be the first. A lamp distribution store - the operation of the Maohui lamp with the city goes further. But after three years have passed, the Maohui Lantern has gone from bad to worse, and its real situation and internal reasons are taken together.
on one's last legs
"Our factory is nearby, choose here, mainly as another warehouse to use, and did not think about engaging in sales and marketing." Henglan Town Maohui Light Distribution City, a person in charge of die-casting aluminum parts to the high-tech LED reporter Said.
According to the introduction, the lease has been more than a year ago, and almost no orders have been received. He used his words to ridicule: "This is consistent with the original intention. The monthly rent of about 12 yuan per square meter, plus property management, hydropower, etc. It is not expensive as a warehouse. The rent of industrial buildings in the vicinity is 14 and 15 yuan."
Gaogong LED reporters have visited several different types of tenants in a row. Apart from the different rent standards (about 12 to 20 yuan per square), the management and popularity of the city has shown disappointment.
"Maybe it is the right place and the right place, the first scale lamp distribution store in the horizontal bar - Maohui Lantern City has been in business for three or four years, and has been in a state of semi-death," said a person in charge of a lighting company in Guzhen.
However, according to the reporter's access to information and on-site observations, this year was predicted by the industry: the project that can shake the lighting resources of the ancient town of Lampu to the “Establishment†Henglan Town seems to be not bad.
Observing the reason why the ancient town became a famous Chinese lamp capital, its success is not in fact how many lighting companies, and the most important is its market supporting ability. All of this is represented by the Light Fair, the finished product exhibition and the accessories market.
According to official statistics, in 2009, Henglan Town has more than 3,000 lighting and lighting companies with an annual output value of about 8 billion yuan. By 2011, the proportion of lighting lighting output in the town's total output value exceeded 55%, reaching 110. 100 million yuan. At the end of 2007, the operation of the Maohui Lights in the second half of 2009 can be said to be closely related to the rapid development of Henglan Lighting.
Geographically, Maohui Lighting Accessories City is located in the main road of Henglan Town, Zhongshan City, at the junction of Henglan Town, Guzhen Town and Xiaolan Town. The light distribution project is about 250 meters long from east to west and 171 meters wide from north to south. The total construction area is about 42,000 square meters. All lighting accessories shops are single-storey and 252 shops are built. According to the staff of the Light Distribution Management Office, the occupancy rate of merchants in the first phase of the year was close to 80%.
The reporter found Maohui's original data and found that the planning of the year was quite desirable: "The lighting and electronic city peripheral construction plan has a comprehensive supporting office building and commercial and residential building. The city has the first lamp in the Pearl River with wholesale information display and information conversion. Information exchange and information consultation center can provide information transfer, information release, price inquiry and online contact transaction for customers."
However, three years later, the reporter came to the accessories city scene, and this did not appear. Some are: the rental ratio is less than 15%, and the advertisements are rented and subletted. What's more interesting is that the reporter came to the office of the management office, the cleanest building in the field. An old man in a security uniform was telling the caller about the rent and area of ​​the city.
The exhibition site is a packaging and processing site 
More than 4 o'clock in the afternoon, it is the peak period of shipment, but more than 80% of the facade of Maohui Lantern is closed.
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