The emergence of CRM has changed the previous situation of scattered customer data and complicated and cumbersome customer management. It has also allowed enterprises to unify customer data, product information, and employee data. Since the 1990s, the CRM business philosophy and operating system have been quickly accepted by the business community and widely used in large enterprises. However, it is very important for small and medium-sized enterprises that account for more than 90% of the total number of enterprises to effectively apply CRM Research topics. This is not only because of the large number of small and medium-sized enterprises, which have a significant impact on the national economy, but also because this is the inherent need for the survival and development of small and medium-sized enterprises. CRM has become a powerful choice for many SMEs to enhance their competitiveness.
Cloud computing may spur a series of new changes in the CRM industry
The emergence of cloud computing has made it possible for CRM to meet various needs. Both in terms of business cost and business agility have been greatly satisfied, and created new business models and market opportunities. It can be said that cloud computing will give birth to a series of new changes in the CRM industry. CRM service providers will break through the limitations of traditional CRM product concepts and actively expand into new areas such as SaaS, online, hosting, and SNS. Online CRM is an online marketing management, sales management, and integrated customer lifecycle management tool tailored for SMEs based on the Internet model.
Migrating enterprise CRM systems to the cloud is a very important trend. For most enterprises, the biggest benefit of cloud computing is that it can customize differentiated solutions according to different needs, and enterprises can deploy CRM applications more flexibly.
At the same time, more and more companies, including traditional Internet giants and emerging growth companies, are starting to get involved in the field of cloud computing. Analysts said that the rapid growth of cloud computing CRM applications will promote the active development of the entire cloud computing industry. According to data from several market research institutions, the demand for CRM applications based on cloud computing is also growing rapidly. Most CRM service providers around the world have set up online CRM product lines. The compound annual growth rate of the cloud computing CRM market will exceed 60% in the next few years. It is expected that cloud computing CRM will replace the traditional CRM model and become the mainstream of the industry in 2014.
The demand for detailed functions and support for mobile terminals and community functions have become the highlights. In addition, support for mobile terminals and integration of community functions are also hot spots discovered by CRM vendors that provide SaaS services in 2010.
In short, due to increased competition pressures in the future, companies will have stronger demand for CRM. Coupled with the promotion of domestic and foreign enterprises, the application of CRM by Chinese SMEs will set off a wave of upsurge. At the same time, as online CRM is more and more valued, the dependence on cloud computing will become more and more obvious. In the future, a new wave of CRM will be widely used in cloud computing.
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