Blackberry is about to market its tablet in early 2011. In order to grab market share from the iPad, the domestic market is crucial. As a result, cost-effectiveness and business model have become important issues that must be resolved in order to truly win the favor of domestic consumers.
Xie Guorui, president of Blackberry China at the 2010 China International Communication and Information Exhibition “ICT China·2010 High-Level Forum,†revealed that the BlackBerry Playbook with the new operating system will be available in early 2011.
Since Apple introduced the iPad into the Chinese market, more and more people are interested in tablet PCs. What impact the BlackBerry tablet PCs will have on the tablet PC market will not be known. Bringing a powerful impact is still unknown.
BlackBerry becomes a new member of the tablet market BlackBerry is about to market its tablet in early 2011. Following many big names, BlackBerry will also join the tablet market. Soon the BlackBerry Tablet will be listed in the country. It should be said that the impact of iPad tablet PCs on domestic tablet PCs is enormous. For the first time, Chinese consumers clearly understand what a tablet PC is. The impressive iPad sales in the domestic market also proves that the domestic tablet PC market has great potential. . The hot iPad has ignited the enthusiasm of many manufacturers for the tablet market. The world's major IT companies such as Hewlett-Packard, Dell, Lenovo, Samsung Electronics, and Sharp have all competed in the tablet market and launched similar tablet computers. Motorola and others also Will be involved in this area.
Faced with these powerful opponents, where is the advantage of the BlackBerry itself?
BlackBerry's powerful functionality is its biggest advantage. With strong multimedia performance, people in the industry believe that the BlackBerry tablet may have much better functionality than the iPad, with a seven-inch screen, dual cameras, and Adobe Flash technology. According to Xie Guorui, the BlackBerry recently upgraded its standard system. The BlackBerry Playbook, which will be available early next year, will have a brand new operating system.
In China, Blackberry has developed multiple partners including China Mobile, China Telecom and Digital China, which will also lay a good foundation for the implementation of the tablet to be launched soon.
The key to the success of the domestic market as a BlackBerry Tablet PC Nowadays, the leader in the tablet PC industry is undoubtedly the Apple iPad. To capture the market share from the iPad, the Chinese domestic market is of utmost importance. Before the iPad, Chinese consumers did not know much about tablet PCs. It can be said that iPad has ignited the unprecedented enthusiasm of domestic consumers for tablet PCs. Consumer demand is the unlimited opportunities for merchants. How to better grasp the domestic market has become a Blackberry is an important issue to consider.
There is a big difference between China and the United States in the tablet market. The unique market conditions in China are something that every business that wants to make a difference in the tablet market must grasp. BlackBerry is no exception. First of all, cost-effectiveness is crucial for Chinese consumers. Chinese consumers’ spending power is weaker than that of the United States. Some prices are nothing for American consumers, but it seems difficult for Chinese consumers to accept them. For example, the WiFi version of the iPad currently sold in mainland China sells for 3,988 yuan for the 16GB version. , 32GB version 4788 yuan, 64GB version 5588 yuan. For many ordinary consumers, the price of the iPad is much higher than their affordability. Although there is a strong interest in the iPad, the excessive price can only make customers feel sad. All of the iPad owners nowadays are high-end individuals and fashion IT enthusiasts. From the penetration rate, the iPad is far less than the United States in China. The iPad with such a high price is obviously impractical in function. iPad has not yet obtained the 3G network license certification from the Ministry of Industry and Information Technology, so it can only use WiFi to access the Internet. Chinese WiFi is not yet popular, in the absence of WiFi signal, the mainland version of the iPad Many advantages cannot be played. Basically, it is a fashion toy. I ask how many people in the country can accept a product that is expensive and not functional.
Second, as telecommunication expert Jiang Qiping said, the business model is also very important for domestic consumers. The use of some tablet computers must be associated with credit cards, and a large portion of consumers cannot accept this business model. Many consumers are skeptical about the security of credit card use. At present, there are many cases of domestic credit card fraud. The use of domestic credit cards does not have a very high safety factor. Associating a credit card with a tablet computer may cause security problems. So that consumers suffer losses, so that many consumers currently can not accept this business model.
To sum up, if Blackberry wants to make a comeback in China, the cost-effectiveness and business model are important issues that must be resolved. Raising the price/performance ratio of tablet computers can really win the favor of domestic consumers. After all, many consumers’ enthusiasm for the iPad is still only on the level of freshness. In order to get long-term consumer support, cost-effectiveness is an important aspect. Solving the payment method brings safety and convenience to consumers, and it can get a good sense of consumer acceptance and make consumers feel trust in their products. If the BlackBerry can make breakthroughs in these two areas, it is not impossible to exceed the iPad.
The follow-up development of the tablet is the key. In general, the tablet is still a new product in the country. Consumers still have an impression on an interesting entertainment product. Such a product is not irreplaceable. The tablet needs to be long-term. Going forward, follow-up development is crucial. Some professionals pointed out that the key to the success of tablet computers is whether they can achieve the platform of services.
The so-called platformization of services means that operators are involved in the services of tablet PCs, and they provide services for value-added application service providers of online services for tablet PCs. This is conducive to the advantages of tablet PCs in terms of 3G, WiFi, etc., and maximizing the functions of tablet PCs. . The service platform is based on the fact that operators collect service fees instead of associating with credit cards. This is the same as the business model of many domestic products at the current stage, and they can be supported more by consumers. Consumers do not need to be safe during use. And worry.
As an emerging product, tablet PCs still have considerable potential in the domestic market. At present, there are still many problems with tablet PCs. This has greatly limited the popularity of tablet PCs. The future of tablet PCs can directly affect tablet PCs. The survival of computers in the domestic market.
In the follow-up development, there are many areas where tablet computers need improvement. More and more manufacturers are joining the tablet computer war. This is not bad for consumers. In the face of strong competition, major manufacturers need to improve themselves to meet the needs of consumers, which is beneficial to consumers.
Xie Guorui, president of Blackberry China at the 2010 China International Communication and Information Exhibition “ICT China·2010 High-Level Forum,†revealed that the BlackBerry Playbook with the new operating system will be available in early 2011.
Since Apple introduced the iPad into the Chinese market, more and more people are interested in tablet PCs. What impact the BlackBerry tablet PCs will have on the tablet PC market will not be known. Bringing a powerful impact is still unknown.
BlackBerry becomes a new member of the tablet market BlackBerry is about to market its tablet in early 2011. Following many big names, BlackBerry will also join the tablet market. Soon the BlackBerry Tablet will be listed in the country. It should be said that the impact of iPad tablet PCs on domestic tablet PCs is enormous. For the first time, Chinese consumers clearly understand what a tablet PC is. The impressive iPad sales in the domestic market also proves that the domestic tablet PC market has great potential. . The hot iPad has ignited the enthusiasm of many manufacturers for the tablet market. The world's major IT companies such as Hewlett-Packard, Dell, Lenovo, Samsung Electronics, and Sharp have all competed in the tablet market and launched similar tablet computers. Motorola and others also Will be involved in this area.
Faced with these powerful opponents, where is the advantage of the BlackBerry itself?
BlackBerry's powerful functionality is its biggest advantage. With strong multimedia performance, people in the industry believe that the BlackBerry tablet may have much better functionality than the iPad, with a seven-inch screen, dual cameras, and Adobe Flash technology. According to Xie Guorui, the BlackBerry recently upgraded its standard system. The BlackBerry Playbook, which will be available early next year, will have a brand new operating system.
In China, Blackberry has developed multiple partners including China Mobile, China Telecom and Digital China, which will also lay a good foundation for the implementation of the tablet to be launched soon.
The key to the success of the domestic market as a BlackBerry Tablet PC Nowadays, the leader in the tablet PC industry is undoubtedly the Apple iPad. To capture the market share from the iPad, the Chinese domestic market is of utmost importance. Before the iPad, Chinese consumers did not know much about tablet PCs. It can be said that iPad has ignited the unprecedented enthusiasm of domestic consumers for tablet PCs. Consumer demand is the unlimited opportunities for merchants. How to better grasp the domestic market has become a Blackberry is an important issue to consider.
There is a big difference between China and the United States in the tablet market. The unique market conditions in China are something that every business that wants to make a difference in the tablet market must grasp. BlackBerry is no exception. First of all, cost-effectiveness is crucial for Chinese consumers. Chinese consumers’ spending power is weaker than that of the United States. Some prices are nothing for American consumers, but it seems difficult for Chinese consumers to accept them. For example, the WiFi version of the iPad currently sold in mainland China sells for 3,988 yuan for the 16GB version. , 32GB version 4788 yuan, 64GB version 5588 yuan. For many ordinary consumers, the price of the iPad is much higher than their affordability. Although there is a strong interest in the iPad, the excessive price can only make customers feel sad. All of the iPad owners nowadays are high-end individuals and fashion IT enthusiasts. From the penetration rate, the iPad is far less than the United States in China. The iPad with such a high price is obviously impractical in function. iPad has not yet obtained the 3G network license certification from the Ministry of Industry and Information Technology, so it can only use WiFi to access the Internet. Chinese WiFi is not yet popular, in the absence of WiFi signal, the mainland version of the iPad Many advantages cannot be played. Basically, it is a fashion toy. I ask how many people in the country can accept a product that is expensive and not functional.
Second, as telecommunication expert Jiang Qiping said, the business model is also very important for domestic consumers. The use of some tablet computers must be associated with credit cards, and a large portion of consumers cannot accept this business model. Many consumers are skeptical about the security of credit card use. At present, there are many cases of domestic credit card fraud. The use of domestic credit cards does not have a very high safety factor. Associating a credit card with a tablet computer may cause security problems. So that consumers suffer losses, so that many consumers currently can not accept this business model.
To sum up, if Blackberry wants to make a comeback in China, the cost-effectiveness and business model are important issues that must be resolved. Raising the price/performance ratio of tablet computers can really win the favor of domestic consumers. After all, many consumers’ enthusiasm for the iPad is still only on the level of freshness. In order to get long-term consumer support, cost-effectiveness is an important aspect. Solving the payment method brings safety and convenience to consumers, and it can get a good sense of consumer acceptance and make consumers feel trust in their products. If the BlackBerry can make breakthroughs in these two areas, it is not impossible to exceed the iPad.
The follow-up development of the tablet is the key. In general, the tablet is still a new product in the country. Consumers still have an impression on an interesting entertainment product. Such a product is not irreplaceable. The tablet needs to be long-term. Going forward, follow-up development is crucial. Some professionals pointed out that the key to the success of tablet computers is whether they can achieve the platform of services.
The so-called platformization of services means that operators are involved in the services of tablet PCs, and they provide services for value-added application service providers of online services for tablet PCs. This is conducive to the advantages of tablet PCs in terms of 3G, WiFi, etc., and maximizing the functions of tablet PCs. . The service platform is based on the fact that operators collect service fees instead of associating with credit cards. This is the same as the business model of many domestic products at the current stage, and they can be supported more by consumers. Consumers do not need to be safe during use. And worry.
As an emerging product, tablet PCs still have considerable potential in the domestic market. At present, there are still many problems with tablet PCs. This has greatly limited the popularity of tablet PCs. The future of tablet PCs can directly affect tablet PCs. The survival of computers in the domestic market.
In the follow-up development, there are many areas where tablet computers need improvement. More and more manufacturers are joining the tablet computer war. This is not bad for consumers. In the face of strong competition, major manufacturers need to improve themselves to meet the needs of consumers, which is beneficial to consumers.
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