Traditional lighting companies to enter the LED timing?

It is undeniable that from the international lighting giant, the domestic traditional lighting boss to the unknown small-scale foundry companies have begun to pay attention and invest in LED projects. “The current lighting exhibition should be called the LED Application Promotion Fair. About half of them are LED displays.” A representative of a traditional lighting company who participated in many lighting exhibitions this year said with emotion: “The trend of LED is unquestionable. Market signals Increasingly strong, this situation also makes us have to enter the LED lighting."

With the decrease of LED chip prices, the reduction of LED lighting product costs, the implementation of government energy conservation policies, the development of LED technology, and the increasing possibility of LED products being included in government procurement plans, many traditional lighting companies have cut into the LED industry. market. According to the survey, currently 30% of the traditional lighting companies have taken practical actions to increase LED development, sales, and promotion of LED products. However, although 70% of the traditional lighting companies are optimistic about LED, they still maintain a calm attitude on specific actions.

At present, LED products are still in the lead-in period in the market. The vast majority of consumers know very little about LED; LED products are expensive, and they are very passive in price competition with common light sources, and they lack a complete standard reference and their quality is uneven. , has great influence on retail sales, restricting its promotion in the market on a large scale ... These factors led many traditional lighting companies to think that now is not the best time to enter the LED market.

"Even for the traditional lighting companies that have cut into the LED lighting, some are not spared. On the one hand, the left hand and the right hand each other. These manufacturers are forced to promote LED lighting for various reasons, and are also increasing their core products. And the main source of profit for the traditional lighting lamp performance improvement; On the other hand, the current LED cost is still high, the more LED lights produced and sold, the marginal benefit may be lower, the traditional lighting companies are also relatively strong in the development of LED It is limited and there is a high probability of thunder and less rain," said Professor Yang Zhengming, a famous lighting expert in China, in an interview.

However, compared with previous years, more and more traditional lighting companies cut into the LED is an indisputable fact. What are the advantages of these old traditional lighting companies entering LED lighting? “The brand advantages of traditional lighting companies can not be ignored, but the traditional lighting manufacturers to enter the LED does not occupy the advantages of channels and opportunities.” Yang Zhengming said that LED development is now better focused on landscape lighting, backlight display and other fields, technology is mature With obvious advantages and wide applications, most of these markets have been occupied by established LED companies that have the advantage of taking the initiative. In the general high-power LED lighting, due to factors such as price and consumer cognition, is still mainly to take commercial lighting channels, so traditional lighting companies may not have an advantage.

Now that the traditional lighting companies have been cut into the LED, what are their breakthroughs? "LED lighting in China currently does not have a complete standard specification, the industry threshold is not too high, to promote the application of products will be better." An enterprise representative said that the LED in the field of home appliances, relatively speaking, in the chip , Drivers, overall light efficiency, color temperature, etc. have gradually matured, and the professional home market has broad prospects, so from a strategic point of view this is a good opportunity.

In today's climate of energy conservation and environmental protection, traditional light sources will certainly be replaced by energy-saving light sources. Traditional lighting companies are paying attention to and investing in LED products. This is an irreversible trend.

However, many international lighting companies are not eager to sell LED products while paying much attention to the future of the LED lighting market. They are more to publicize the concept of the overall construction or system manufacturing of their home environment. This is also a lot of international lighting. Manufacturers advocated the "change lights - for ideas - for the world", in this regard, the strength of the domestic traditional lighting manufacturers may wish to learn from.