Usually, people in the TV or display industry, such as manufacturers or channel distributors, will pay great attention to the price changes of the upstream LCD panels because they will have a certain impact on the prices of LCD TVs and LCD monitors. This can determine the production capacity and purchase strategy. Provide valuable reference information. In addition, as information dissemination becomes more developed now, some experienced or well-informed consumers will also inquire about LCD panel price information to determine when to buy. As the display screens of notebook computers, tablet computers, and smart phones become more and more important, the cost share of LCD panel prices in these products is also rising. It can be said that the price trend of LCD panels will affect the prices of most current products. Have a certain impact.
The main factor that often affects the price change of LCD panels is "supply and demand": that is, the balance between the capacity of LCD panel manufacturers and the market supply. If the market demand is significantly higher than the capacity in 2007, LCD panel prices will remain high; and in the next two years, the LCD panel production is much larger than the market demand, at this time its price plummeted more than one way. In terms of market demand, in the past, terminal manufacturers sold their products in a relatively single manner, selling products to consumers only through offline channels. Nowadays, sales are more diversified.
The supply and demand relationship of LCD panel affects its final price (Note: This picture comes from the Internet)
Taking smart phones as an example, after consumers purchase products directly through various types of businesses, they can also purchase through contracting with telecommunication operators, such as signing up with relevant telecommunication operators for one to two years, in the form of pre-paid telephone charges. To purchase mobile phones, telecom operators will usually adopt ways to provide subsidies to smart phone manufacturers. This will affect the plans of different smartphone manufacturers to establish the number of production products, and will also affect their purchase of LCD panels from upstream manufacturers. The plan ultimately affects the supply and demand balance of the LCD panel and has a certain impact on its price.
Changes in the subsidy strategy of telecom operators have affected panel prices. As China is one of the world’s largest smartphone markets, telecom operators’ mobile phone subsidy programs will naturally have a certain impact on the number of handset manufacturers’ orders. In fact, this impact It has begun to show: After the peak period of early last year, China’s smartphone demand at the end of the year began to decline after Chinese telecom operators stopped providing subsidies to smartphone manufacturers. According to the monthly NPD DisplaySearch smart phone and tablet panel price report, the price of the 5 inch IPS wide-view technology panel with a resolution of 720p was 25 yuan per tablet, and the price dropped to US$14 per tablet by the end of last year. The decrease rate reached 44%. The seemingly inadvertent act of telecom operators has greatly affected the fluctuations in the prices of LCD panels and created a "butterfly effect."
Last year, China's telecom operators will start to stop subsidizing smart phones directly, and pay more attention to subsidy to consumers' phone bills. This will affect the inventory of many brands of smart phone manufacturers, which in turn will affect the sales and inventory of LCD panel makers. According to relevant sales reports, the average selling price of smart phone panels on the open market will decline.
Changes in the subsidy strategy of domestic telecom operators last year allowed mobile phone manufacturers and LCD panel makers to vigorously clean up inventory. After major telecom operators in China began to implement new subsidy models (subsidy for phone calls from mobile terminals to consumers), major smartphone brands Manufacturers have adjusted their strategies to adapt to the latest policy changes of telecom operators. This has also led to lower sales of smart phones in the second half of last year. In addition, the current supply of smart phone panels, which means that last year, smart phone panel prices may show decline throughout the year, after all, in the short term LCD panel manufacturers will not arbitrarily change the capacity plan.
Mobile phone manufacturers began to sell products through various channels as soon as possible in the face of changes in the subsidy strategy of telecom operators. Usually domestic brands of mobile phone manufacturers will have relevant tactical adjustments, such as the introduction of multiple independent and specific sub-brands to reduce the adjustment of subsidies. Impact, through the sub-brand through the telecom operators own pipeline, through the traditional distribution pipeline sales and sales through the network platform of these three ways, the purpose is to increase sales to ease inventory pressure.
Also need to ease the pressure on the inventory also includes LCD panel factory, from this year began to believe that these manufacturers have better countermeasures, on the one hand, by reducing the price of the previous inventory panel, prefer to sacrifice a certain profit but also to ship as fast as possible; on the other hand This year's mobile phone LCD panel production capacity has a more cautious forecast, proper adjustment of production capacity to ensure the stability of the LCD panel price.
This year, LCD panel makers are also stabilizing their panel prices by adjusting the balance between supply and demand. Actually, in the three years from 2007 to 2009, due to the poor grasp of LCD TV and monitor market changes, major LCD panel makers are mastering the balance between supply and demand. It is not ideal to do so, and it also results in two extremes: "count the number of money to hand cramps" and "lose money to make no end of year bonuses." However, in the face of market changes in the smart phone market more changeable, more difficult to predict, these panel makers will naturally have an emergency plan, through the control of panel production capacity to reasonably adjust the market supply and demand relationship, so that panel prices more stable.
Warranty policy Quanguolianbao, enjoy three packs of service Warranty time 1 year warranty Remarks The whole machine is guaranteed for one year, the main parts and components 3 years service customer service electric telephone remarks 24 hours telephone service details The TV products purchased by consumers, the "three guarantees" The validity period shall be calculated from the date of completion of all shipments, installations and commissions agreed upon by the seller and the consumer, and shall not be calculated from the date of issuance of invoices for delivery, installation and commissioning. (With formal sales invoices, if there is no formal invoice, the whole machine production date is postponed for 90 days as the purchase date). During the warranty period, you can enjoy free warranty. If you exceed the validity of the three guarantees, you will need to pay maintenance fees in accordance with the fees specified in this manual.