On the evening of October 30, Qingdao Haier (600690.SH) released its third-quarter report for 2017, revealing that the company's revenue for the first three quarters reached 11.92 billion yuan, marking a year-on-year increase of 41%. This growth was accompanied by a positive shift in market share across the entire product category. Notably, the sales of the young brand Commander’s appliances surged by 40% year-over-year, with the direct drive washing machine line experiencing a remarkable threefold increase in size.
A few months earlier, in February 2017, Commander’s washing machine made headlines by creating a balanced structure using Coca-Cola cans. As the challenge progressed, the brand continued to push boundaries, showcasing its balancing skills at the 2017 AWE exhibition and the Shenzhen Fashion Week booth. Then, on June 28, it set a new Guinness World Record by constructing a towering structure of 2,328 disposable paper cups, reaching an impressive height of 10.08 meters. This achievement not only captured global attention but also established a new standard for quiet and efficient laundry technology.
Following this incredible feat, Commander’s washing machine received industry recognition at the 2017 China Washing Machine & Dryer Industry Summit Forum held on September 22. The brand was honored with the “2017 China Washing Machine Industry Professional Care Fashion Brand Award,†while the Commander series washing machine won the “2017 China Washing Machine Industry Fashion Washing and Leading Product†award. These accolades reflect the growing trust and appreciation for the brand’s innovation and quality.
As the Chinese washing machine market began to recover, it became one of the fastest-growing segments in the home appliance industry, second only to air conditioners. Consumers are now showing strong interest in large-capacity, energy-efficient, and smart appliances. This rising demand for high-quality products has driven steady market expansion. In response, Commander Washing Machine launched a strategic transformation in Shanghai on October 26, shifting from being just a product provider to a full-service solution for young consumers’ clothing care needs. This move aims to elevate the overall laundry experience and better meet the evolving preferences of today’s tech-savvy customers.
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