Comments: What are the future of Nokia?

Although Nokia still occupies the first position in the global mobile phone share, it is increasingly becoming precarious. Although share is still in the top position, profits and growth rates are increasingly difficult to compliment. More importantly, in terms of innovation, Nokia has not allowed people to see the changes in this predator, or that we have not seen the competition between Nokia and its direct competitors. What will be the breakthrough?

Nokia's biggest trouble is undoubtedly from the high-end market and the mode changes. As the aphasia of high-end mobile phones has caused Nokia's profits to decline, credit prospects have caused concern. Bloomberg’s analysis of Nokia’s problems has been conducted from four perspectives. Profits have been declining, the prospects for equalizing the iPhone have been bleak and bond trading has been sluggish. Nokia’s rating is really dangerous. Researchers said that "Nokia's current business model is faced with great risks. Rating agencies should reduce Nokia's credit rating." Nokia's share price this year, a drop of 23%, cumulative evaporation market value of 11.9 billion US dollars.

In fact, we also see that Nokia has been seeking changes, especially for the rapid development of Apple and Google, Nokia has been looking for technology and models that can compete with them. For this reason, Nokia even gradually gave up its own Symbian system, which has been a stable market, and then joined forces with Intel to launch the MeeGo operating system. In order to be able to have more initiatives in this area, or to win a game in the future market competition. Nokia and Intel recently announced that they will build a joint research center at Oulu University in Finland to develop new 3D virtual reality technology for mobile phones.

It is reported that the two companies' initial research and development focus is to develop a brand-new mobile terminal experience on the mobile terminal in conjunction with 3D technology, using 3D technology to create a more realistic game interface or video sensory experience. Another focus of research may be on the introduction of related technologies that allow users to see the Other party's 3D hologram images while on a call. It is expected that the situation in science fiction movies can be applied in daily life.

Will this be a future development focus? Will the application of 3D technology in the mobile phone field become a trend in the future? We have seen that “3D virtual reality technology has the potential to revolutionize the mobile phone user experience, and the future of the physical world Light, electricity, and heat can all be virtualized, and a 3D virtual reality world can be created using software. "It is reported that the most killer application of mobile virtual reality is "mobile phone positioning" and other functions, if virtual reality software is combined with positioning The information function will make consumers experience closer to high technology.

In fact, for Nokia, the more important is whether there will be more opportunities in the high-end market and the application market, and whether it can bring a product and application that can compete with the direct competitors. We look at Nokia's latest release of the N8, is it possible to take a glance at the Leopard, let us feel a little change in Nokia? N8 to create a 12 million-pixel Carl Zeiss lens, can not be described as not luxurious. It is also the world’s first intelligent terminal that supports Dolby Digital Plus surround sound 5.1 and HDMI HD video output. At the same time, it also includes Internet application services such as the new Ovi Store, Ovi Maps, and “Lessons Enjoy”. But the price is not cheap. Up to 6,000 prices do not know whether the market can be sought after?

Although it is a Symbian3 platform, it also incorporates some functions that are more suitable for market trends on the Symbian platform, but there are no more revolutionary highlights. If this platform competes with the iPhone 4 or Google Android platform products, the N8 handset will still be in a weak position. In fact, N8 is not comparable to Apple's iPhone's huge library of content resources. Nokia hopes to start Nokia's counterattack in the high-end market through the Symbian3 platform. However, the effect is still very difficult to satisfy.

Under the attack of Apple and Google Android, N8 was placed in high hopes by Nokia, letting Nokia look a bit hurry. Nokia's hurry has caused developers to stand still. In the high-profile debut of Symbian3, Nokia has also spared no effort to publicize MeeGo. In the future, Nokia’s roadmap and positioning of these two major operating systems are not yet clear. Make developers feel less focused. In the era of the App Store, the application is king. Without the support of developers, it means losing one arm. How about the Nokia N8's shop volume? It also determines whether the start of Symbian3 will be smooth and minimize developer hesitation. That's what Nokia should think about.

Nokia’s biggest competitors are undoubtedly Apple and Google, and Nokia hopes to compete with these two fast-rising competitors through transition. However, Google’s understanding of the mobile Internet and its resources are stronger than that of Nokia. Apple’s powerful content resources, as well as its beautiful design and attentive user experience, are also beyond Nokia’s reach. What does Nokia rely on to compete with them? In the high-end market, Nokia has not been able to launch a symbolic product to gain market opportunities. Although a single product will be able to make a little splash in the market at the time of its listing, it is not much of an uproar. Not as powerful and lasting as the Apple iPhone. More importantly, the owners of Apple's iPhone are very loyal, and accompanied by a large number of application support, which Nokia can hardly reach. Although Google does not have direct hardware products, due to the growing growth of its systems, a large number of followers are constantly holding the market hot. This is also Nokia does not have. In this context, Nokia's countermeasures seem to be more monotonous, and cooperation with Intel can give Nokia the momentum to reverse the situation? At least we have not seen this symptom yet. In the fast-growing market, Nokia's market share has been falling steadily. If this big crocodile was eventually abandoned by the market, then we do not know whether we should be glad or sad?

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