LED Market "Southern Production North Agent"

As the world's major LED production base, China's LED industry is in the thriving development. However, the reality is that although there are a large number of enterprises, large-scale leading enterprises are limited. The industrial development supported by private enterprises is subject to many restrictions. At present, China’s LED development presents a pattern of “Southern production and Northern agents.” Competition is fierce. Producers and sellers are fighting for market share, and they all have a “price war.” Who has a low bid and who can survive? Go on.

LED market outlook

In 2010, China's LED sales value is expected to exceed 150 billion yuan, which is double the figure in 2008, and continues to grow at a rate of 30% every year. In the next 15 years, China's LED industry market and China's export market are expected to achieve 5 Trillions of yuan.

LED market pattern

The domestic LED manufacturing enterprises are mainly concentrated in the Pearl River Delta region, Shenzhen has fostered and gathered more than 900 LED companies, accounting for about 70% of the country's total. The competition between the LED industry, especially in the northern region is the price dispute.

LED market worry

At present, there are 3,000 to 4,000 LED lighting companies in China, covering the home, business, and electric fields. But Liu Shengping, secretary general of the China Lighting Association, publicly stated that there is currently almost no lighting company with a market share of more than 2%. .

Good:

LED industry is booming

"The LED has just started its 'sunny day'." Fan Jiye, chairman of Dalian Yuhuan Zhiye Technology Development Co., Ltd., said at the just-concluded 12th International Lighting and LED Exhibition in Dalian that it was only two and a half days. At the time, he accepted consultations from 466 companies, including 132 companies with intentions of cooperation and 12 on-site orders. At the exhibition site, LED production for interviews, dealers all stated that at present, it is the flourishing development of the LED industry. Inter-temporary. "Only considering China's civil lighting, there is a market of about 40 billion yuan." Prior to this, Philips Lighting (China) CEO Bi Baixi said in an interview with the media.

Fan Jiye is also a specially invited researcher at the National Science and Technology Development Strategy Research Center. He disclosed to reporters that at present, China is the world's largest processing plant for LED displays, and about 80% of the products are processed in the Chinese market. Mainly fancy the low price of domestic products." Fan Jiye example, "This time a Japanese customer signed an order of 1.1 million yuan to buy mining lamps and point light source group. Such as an LED lamp, he took delivery from us It was 286 yuan, and when it was sold in Japan, the price almost doubled. The price was about 560 yuan."

Disadvantages:

"Price war" competition is cruel

Because of its great development prospects, LED has become a must for many businesses.

"The LED industry has gradually started to invest in the past five years and has now formed a scale." Fan Jiye said that the current domestic LED lighting industry layout is relatively complete. However, although there are many LED lighting companies in China, the number of leading enterprises is extremely limited. .

"High-end, high-quality chips are mainly imported from abroad." Fan Jiye admits that although China's LED has certain advantages in terms of quantity, it is still subject to control in high-end technology. "LEDs are currently mainly concentrated in industry. For ordinary people, although LED lights have many advantages, but the price of hundreds of yuan at the same time, still allow many people to switch to a few dollars incandescent lamps. This certainly also limits the LED's large-scale promotion." Shenyang Yankee digital sales manager Li Yan said .

Based on the above factors, the current LED industry supported by private enterprises will naturally face many difficulties. The vicious competition has become one of the most troublesome problems for LED manufacturers.

Li Yan said that at present, the domestic LED market has formed a "Southern production, the North agent" of the basic pattern. "Since the level of science and technology and capital constraints, the northern LED production companies are relatively small, mainly in sales agents .” Tao Xiaoling, head of the sales department of a LED manufacturing company in Dongguan, said.

Cruelty is Li Yan's description of the current domestic LED market. “To put it plainly, the current competition between the LED industry, especially in the northern region, is the price dispute.” Tao Xiaoling cited the most common LED light strips on the market last year. The sales price is 60 yuan per meter, but this year has plummeted to 20 to 30 yuan, a drop of more than 50%. "No way, want to live, you must adapt to this line." A Gu from Zhejiang LED dealers Reluctantly stated that the ever-compressing profit margins have also caused companies to face an embarrassing situation in the development of new technologies and new processes.

market:

Export companies have fought at home

At the same time, due to the impact of the international financial crisis in 2008, many LED companies that have been export-oriented in the past have also turned their attention to the domestic market, trying to find new markets from the domestic market. “We have been exporting, mainly attacking Europe, but The business has not been done well for the past two years. "Tao Xiaoling revealed that his company has developed a domestic market development plan, and Dalian is the first stop for them to open up the Northeast market. The shift of these export companies has also objectively aggravated domestic LED companies. The competition between.

On August 10th, the commencement ceremony of Dalian Dehao Optoelectronics Technology Co., Ltd., a Dalian base of Guangdong Dehao Runda Electric Co., Ltd., was held. This is also the largest LED company in the country. This not only greatly improved the city's photovoltaic industry. The scale and technological level will also lead the rapid development of the green industry in the northeast and even in the country. “Small and medium-sized enterprises without independent intellectual property rights and advanced technology will face the crisis of being eliminated by the industry.” Fan Jiye said that companies only have their own “hands” "Products" continue to expand high-end applications, improve the overall level of the domestic LED industry, get rid of dependence on foreign imports, in order to continue the efficient development.

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