According to Dean Freeman, vice president of research at Gartner, the IoT market has not shipped much at this stage. In this market, there are about 200 different IoT items, of which 70% of IoT products are shipped less than the annual shipment. One hundred million units. On the other hand, in the relatively mature and stable fields of digital box, video game consoles and vehicle market, semiconductor manufacturers are difficult to enter the market if they do not have to flag the layout earlier and seize a place.
In view of this, Freeman suggested that semiconductor manufacturers can start to deploy the Internet of Things market from four sides. First, it is imperative to find out the niche market of the Internet of Things and develop its strength in the market. Second, semiconductor manufacturers must Professional service providers and operators establish partnerships, such as government departments, multinational corporations, system integration vendors or original equipment manufacturers (OEMs) to create IoT products. At the same time, in terms of channel distribution, it is necessary to gain the trust of dealers to develop different markets. Third, it is recommended that semiconductor manufacturers create an Internet of Things development community to create their own discussion of the volume of goods in the Internet of Things market. Product visibility; Finally, semiconductor manufacturers must consider a more favorable pricing structure, adopt different pricing strategies for different ethnic groups, and accelerate the continuous innovation of end products.
Freeman further adds that in the highly differentiated and complex IoT market, semiconductor industry faces the challenge of selling goods to the market. In the IoT market, product sales are based on a single-to-one approach to sales that are not sold in the past or through distribution networks or distributors. Instead, we need to aggressively break through the different discrete blocks, so we need Establish a good mutual cooperation relationship with distribution partners.
On the other hand, Freeman said that Intel and Freescale are increasing the visibility of their products through the development community and winning customer support for their products. Therefore, it is recommended that semiconductor manufacturers actively participate. Developer conferences, interacting with online IoT communities to accumulate the discussion of their products in the community.
Through the above four recommendations, semiconductor manufacturers will have more opportunities to push their products to the end users, helping semiconductor manufacturers to better develop in the market.
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