In the face of new changes, new situations, new challenges, finding new driving forces, adapting to and deciding on the new normal situation is imperative and urgent. This is a key trick for Hubei Yutong Electronics Co., Ltd. to broaden the development space, enhance the development of endogenous power, and move from manufacturing to manufacturing to strengthen factories and build smart production enterprises.
Throughout the 16 years of development of Tongtong, whether it is the establishment of the LED accessories small factory at the beginning, or the industry leading national high-tech enterprises, every step of growth and leap is inseparable from the development of new technologies and new products, just like the company. Peng Huiyin, the chairman and general manager, emphasized that “only by mastering the core technology can we effectively improve quality, control costs, and ensure that the company will remain in an invincible position in the market for a long time.â€
The new technology is the only ones that lead the way.<br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> The production process of surface mount LED by injection molding belongs to the independent invention of the company, and it is the first of its kind at home and abroad.
The so-called injection method, that is, after the electroplated stent is bonded by die-bonding, short-bake solid-state adhesive, and chip bonding, it is discharged into an injection molding die for rapid encapsulation by epoxy or silicone injection, and the time is within 3 minutes. Compared with traditional crafts, it has the following technological innovations:
(1) Shorten the process flow, reduce the packaging time, save equipment investment, and complete the encapsulation process, eliminating the PPA materials used in traditional injection molding; the subsequent process eliminates the short baking after dispensing, and the overall packaging cost is reduced by more than 50%.
(2) Product reliability has been significantly improved, and the application field is broader. The injecting process is all made of anti-yellowing, high temperature resistant, low-pressure fast-solid epoxy resin with low expansion coefficient, and the reliability of the product is significantly improved, especially in the wet, The stability of the product under harsh conditions such as vibration and temperature changes makes it more widely applicable.
(3) The packaging platform is larger, and it can package all kinds of patch products. With this packaging platform, you can package RGB traditional patches, HLD (one red and two blue), and high power white light. At present, the company has produced 6-lead and 4-lead, and will gradually develop 2-lead chip packaging products to make its application field wider.
(4) The illumination angle is large, the light extraction efficiency is high, the heat dissipation performance is good, and the product life is prolonged. The traditional SMD's illumination angle is generally around 90°, and the surface mount LED illumination angle can reach 150° by the injection method, which solves the problem of the viewing angle of the traditional package products used in lighting and color display.
In addition, the company has mastered a number of core technologies in the bracket stamping and plating process. The invention patents “silver-tin composite LED lead frame†and “short-pitch thin LED lead frame†have leading technical advantages in China. The company's technology research and development center was identified as “Hubei Province LED Packaging Engineering Technology Research Center†by Hubei Science and Technology Department.
Up to now, Yutong has obtained 18 patents, including 7 inventions and 11 utility models. It is these pioneering inventions that have made the company a leader in the LED industry.
New disdain Qunfang <br> <br> PETER Fujitsu have better industrial chain, in addition to the upstream chip, package midstream, stent stamping, plating; downstream applications development have formed a complete industrial structure. Especially in recent years, the application products developed based on the above-mentioned new processes have gradually gained market recognition through continuous experimentation and technological transformation, and stand out in the intricate market competition.
The new SMD LED products have been listed as “National Key New Products†by the Ministry of Science and Technology, the Ministry of Environmental Protection, the Ministry of Commerce, and the General Administration of Quality Supervision, Inspection and Quarantine. The company's 2020, 3528, 5050 single crystal, three crystal, plane, spherical, full color, white light and other new patch applications are widely used in display, module, road lighting, home lighting, industrial lighting, landscape Lighting and other industries.
In 2015, the company will further develop a smaller specification of 0603 type patch, and strive to put into mass production as soon as possible. The newly developed P3 and P4 indoor and outdoor full-color displays, P8 and P10 all-outdoor monochrome and full-color displays have passed the national 3C certification, and have been included in the “Two Plans and One Project†and the key support projects of the Science and Technology Support Program in Hubei Province.
The Hubei Branch of the Agricultural Bank of China signed a procurement contract with the company, and the various LED series products of the province's agricultural bank system are all manufactured by Yutong. At the same time, the company's direct plug-in and optocoupler products are not inferior, both are rated as "Hubei famous brand products", "consumer satisfaction products", and the company was recognized as "China's well-known trademarks" by the State Administration for Industry and Commerce.
The newly developed JC817, 357 and 3H7 miniature optocouplers are all new products with high technology content. The development and mass production of a series of new products have enabled the company to stand out from the crowd and maintain a high market share and popularity in the market.
The new flourishing market <br> <br> Jiaochun not thriving, flourishing spring garden. Compared with the traditional LED market, the new market is becoming more and more detailed, components, display modules, engineering, home, industrial and mining, large and small-pitch display, etc. in the application products, how many series of products, How many blocks the market is divided into. In particular, with the rapid expansion of the display of small-pitch LEDs, the traditional display market has been greatly squeezed.
According to the results of market research on the big screen display performance list, the sales volume of the DLP splicing market in 2012 was approximately 35,000 units (units), and the total market size was 3 billion yuan. By 2013, the total market sales volume was basically the same as in 2012, but the market sales fell to 2.8 billion, down about 7%. What is more serious is that the decline in profits is even greater, and the overall net profit of the industry has dropped by more than 30% year-on-year.
Future high-density small-pitch LED displays will be widely used in commercial real estate, command centers, public monitoring and command systems, radio and television broadcasting centers, conference centers, high-end hotels and hotels, command and control centers in specific industries of the communications industry, or studios.
Haotong Company has a complete industrial structure and industrial chain, which can produce products that can adapt to various markets. Excellent R&D capability increases the high-tech content of these products. Once launched, it can be quickly recognized by the market, and some products can even play Leading the market and leading the role of consumption. For example, the company's injection molding method is used to encapsulate the application technology and display screen developed and produced by this core technology to stabilize it. Reliable quality is highly respected by the market. The rich products and superior quality have created the prosperity of the company in the new market.
New normal showdown <br> <br> since 2013, a large number of traditional lighting companies began to set foot in LED, some SMEs have even completely abandon the traditional lighting business. With the promotion of many top suppliers around the world on the network, the supply channels for information and raw materials are flattened by the network, and any company can easily access the resources and products of international and domestic first-line LED distributors. This virtually reduces the threshold of the LED industry. Undoubtedly, it has caused the market that is already highly competitive to be even more contemptuous.
This trend will become the new normal of the LED industry with the country's advocacy and policy tilt. Under the new normal, whoever masters the core competitiveness will master the market and will be able to make a decision in the new normal. After 16 years of development and manufacturing capabilities, the company's R&D and manufacturing capabilities have taken the core in technology, process and marketing, and the development and mass production of a large number of new processes and products. We have expanded new markets and new channels. We have reason to believe that we will be able to adapt and decisively fight the new normal of the LED industry. (This article is based on the submission)
Throughout the 16 years of development of Tongtong, whether it is the establishment of the LED accessories small factory at the beginning, or the industry leading national high-tech enterprises, every step of growth and leap is inseparable from the development of new technologies and new products, just like the company. Peng Huiyin, the chairman and general manager, emphasized that “only by mastering the core technology can we effectively improve quality, control costs, and ensure that the company will remain in an invincible position in the market for a long time.â€
The new technology is the only ones that lead the way.<br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> The production process of surface mount LED by injection molding belongs to the independent invention of the company, and it is the first of its kind at home and abroad.
The so-called injection method, that is, after the electroplated stent is bonded by die-bonding, short-bake solid-state adhesive, and chip bonding, it is discharged into an injection molding die for rapid encapsulation by epoxy or silicone injection, and the time is within 3 minutes. Compared with traditional crafts, it has the following technological innovations:
(1) Shorten the process flow, reduce the packaging time, save equipment investment, and complete the encapsulation process, eliminating the PPA materials used in traditional injection molding; the subsequent process eliminates the short baking after dispensing, and the overall packaging cost is reduced by more than 50%.
(2) Product reliability has been significantly improved, and the application field is broader. The injecting process is all made of anti-yellowing, high temperature resistant, low-pressure fast-solid epoxy resin with low expansion coefficient, and the reliability of the product is significantly improved, especially in the wet, The stability of the product under harsh conditions such as vibration and temperature changes makes it more widely applicable.
(3) The packaging platform is larger, and it can package all kinds of patch products. With this packaging platform, you can package RGB traditional patches, HLD (one red and two blue), and high power white light. At present, the company has produced 6-lead and 4-lead, and will gradually develop 2-lead chip packaging products to make its application field wider.
(4) The illumination angle is large, the light extraction efficiency is high, the heat dissipation performance is good, and the product life is prolonged. The traditional SMD's illumination angle is generally around 90°, and the surface mount LED illumination angle can reach 150° by the injection method, which solves the problem of the viewing angle of the traditional package products used in lighting and color display.
In addition, the company has mastered a number of core technologies in the bracket stamping and plating process. The invention patents “silver-tin composite LED lead frame†and “short-pitch thin LED lead frame†have leading technical advantages in China. The company's technology research and development center was identified as “Hubei Province LED Packaging Engineering Technology Research Center†by Hubei Science and Technology Department.
Up to now, Yutong has obtained 18 patents, including 7 inventions and 11 utility models. It is these pioneering inventions that have made the company a leader in the LED industry.
New disdain Qunfang <br> <br> PETER Fujitsu have better industrial chain, in addition to the upstream chip, package midstream, stent stamping, plating; downstream applications development have formed a complete industrial structure. Especially in recent years, the application products developed based on the above-mentioned new processes have gradually gained market recognition through continuous experimentation and technological transformation, and stand out in the intricate market competition.
The new SMD LED products have been listed as “National Key New Products†by the Ministry of Science and Technology, the Ministry of Environmental Protection, the Ministry of Commerce, and the General Administration of Quality Supervision, Inspection and Quarantine. The company's 2020, 3528, 5050 single crystal, three crystal, plane, spherical, full color, white light and other new patch applications are widely used in display, module, road lighting, home lighting, industrial lighting, landscape Lighting and other industries.
In 2015, the company will further develop a smaller specification of 0603 type patch, and strive to put into mass production as soon as possible. The newly developed P3 and P4 indoor and outdoor full-color displays, P8 and P10 all-outdoor monochrome and full-color displays have passed the national 3C certification, and have been included in the “Two Plans and One Project†and the key support projects of the Science and Technology Support Program in Hubei Province.
The Hubei Branch of the Agricultural Bank of China signed a procurement contract with the company, and the various LED series products of the province's agricultural bank system are all manufactured by Yutong. At the same time, the company's direct plug-in and optocoupler products are not inferior, both are rated as "Hubei famous brand products", "consumer satisfaction products", and the company was recognized as "China's well-known trademarks" by the State Administration for Industry and Commerce.
The newly developed JC817, 357 and 3H7 miniature optocouplers are all new products with high technology content. The development and mass production of a series of new products have enabled the company to stand out from the crowd and maintain a high market share and popularity in the market.
The new flourishing market <br> <br> Jiaochun not thriving, flourishing spring garden. Compared with the traditional LED market, the new market is becoming more and more detailed, components, display modules, engineering, home, industrial and mining, large and small-pitch display, etc. in the application products, how many series of products, How many blocks the market is divided into. In particular, with the rapid expansion of the display of small-pitch LEDs, the traditional display market has been greatly squeezed.
According to the results of market research on the big screen display performance list, the sales volume of the DLP splicing market in 2012 was approximately 35,000 units (units), and the total market size was 3 billion yuan. By 2013, the total market sales volume was basically the same as in 2012, but the market sales fell to 2.8 billion, down about 7%. What is more serious is that the decline in profits is even greater, and the overall net profit of the industry has dropped by more than 30% year-on-year.
Future high-density small-pitch LED displays will be widely used in commercial real estate, command centers, public monitoring and command systems, radio and television broadcasting centers, conference centers, high-end hotels and hotels, command and control centers in specific industries of the communications industry, or studios.
Haotong Company has a complete industrial structure and industrial chain, which can produce products that can adapt to various markets. Excellent R&D capability increases the high-tech content of these products. Once launched, it can be quickly recognized by the market, and some products can even play Leading the market and leading the role of consumption. For example, the company's injection molding method is used to encapsulate the application technology and display screen developed and produced by this core technology to stabilize it. Reliable quality is highly respected by the market. The rich products and superior quality have created the prosperity of the company in the new market.
New normal showdown <br> <br> since 2013, a large number of traditional lighting companies began to set foot in LED, some SMEs have even completely abandon the traditional lighting business. With the promotion of many top suppliers around the world on the network, the supply channels for information and raw materials are flattened by the network, and any company can easily access the resources and products of international and domestic first-line LED distributors. This virtually reduces the threshold of the LED industry. Undoubtedly, it has caused the market that is already highly competitive to be even more contemptuous.
This trend will become the new normal of the LED industry with the country's advocacy and policy tilt. Under the new normal, whoever masters the core competitiveness will master the market and will be able to make a decision in the new normal. After 16 years of development and manufacturing capabilities, the company's R&D and manufacturing capabilities have taken the core in technology, process and marketing, and the development and mass production of a large number of new processes and products. We have expanded new markets and new channels. We have reason to believe that we will be able to adapt and decisively fight the new normal of the LED industry. (This article is based on the submission)
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