AR is the first black technology to realize cash, thanks to AR's exploration of brand marketing. In marketing, AR technology is uniquely advantageous.
AR brand marketing has changed the passive situation of advertising. Not only did users not resist advertisements, they turned on their mobile phones and scanned AR icons to participate in AR marketing.
This is a disruptive change for brand marketing. AR scene marketing hot, help the technological upgrading of the marketing community. Major brands have begun to take advantage of AR to engage in new forms of interactive entertainment marketing.
When the new media marketing strangled and became a bloody Red Sea, AR scene marketing began to be loaded into the marketing strategies of many companies in the new quarter, becoming a marketing weapon for major brands screaming fortune.
This is due to AR's technological accumulation, improved infrastructure and user education.
The development of artificial intelligence image recognition and big data has promoted the maturity of AR technology. At the same time, the market share of smart phones in China has increased, allowing AR to run on the runway. According to authoritative market research agency Gartner data, sales of smart phones in China accounted for 96% of the total mobile phone market sales in 2017. This undoubtedly gives AR marketing a good hardware foundation.
In addition, the AR campaigns such as Alipay's AR Gathering and AR Red Packet, which took the heat earlier, played popularly in the AR game to help AR brand marketing companies do user education.
Everything is available and the east wind is coming. AR scene marketing benchmarking traditional marketing will also optimize new media marketing.
Ant special work for the AR marketing field of the military, but also Ant Gold "gold partner", Alipay AR first batch of partners to achieve many AR marketing cases.
Here, the reporter interviewed Alibaba.com founder Lin Zhijian, an ant agent founder, conducted an in-depth analysis of AR scene marketing, and looked at the four major impacts of AR on brand marketing.
Nowadays, homogenizing ads and bringing disasters together have reversed brand damage. The disgust of consumers will affect the product and spread the brand.
In 2017, more and more well-known brands, aware of this, changed direction, and gradually transferred their funds and energy to AR advertising. AR marketing, which is highly tech-savvy, has also repeatedly grabbed hot spots. For example, Procter & Gamble, Weiluoshi, Pulse, Schwarzkopf, and Coca-Cola’s products have launched differentiated AR scene marketing, all of which are harassed by ant agents, causing much concern.
Lin Zhijian, an ant agent CEO, said that AR technology itself has a strong forward-looking, hot topics, AR brand marketing, the secondary social communication, in the current marketing circle, can be said to be the most eye-catching.
First, AR marketing is highly visual. In the case of AR agent's AR marketing case, the 3D virtual image of the scene showing the effect of, and interactive product experience, AR marketing can always become a visual focus in a number of product marketing.
Secondly, AR marketing achieves a fusion of auditory and tactile sensations, and spatial sound effects interact with body and body. The multi-sense participation in AR marketing can attract more attention from consumers.
Finally, the innovative AR marketing method has the calling ability in the community, which forms an avid communication effect. Ant's agent integrates creative AR and 3D art in AR marketing, which promotes the joint interaction between the brand and the user. When AR marketing closely links with consumers, it naturally forms a social hot spot and spontaneously drives the secondary development of brand marketing.
It must be mentioned that ANT agents believe that AR marketing should not be a luxury product. It can be easily obtained by various companies in various fields. After that, ant agents will continue to help standardize the AR marketing industry, promote the transparency of the AR marketing and cost-effective.
Second, to please consumers, in essence, fans to pull new, vip live, goodwill establishment, transaction accelerationAR marketing is essentially an interactive entertainment. From the consumer's advertising experience, they are no longer the duck that was filled. They changed their roles and became enjoyers.
AR marketing is a model for delighting consumers. Lin Zhijian, an ant agent CEO, said that AR can interact with the scenes, and the sense of pleasure brought by virtual and reality intertwined. It can be a positive driver to consumers, from experience to pay to achieve marketing.
AR marketing focuses on experience, and natural and easy interaction can please users well, accumulate brand goodwill, and promote conversion. However, ant agents are not limited to this and further explore AR game interactions. In Alipay Cashless Week, ant agents developed a gold mine cloud game, an immersive AR game experience, and simple and direct game reward feedback, which is arguably the dual provocation of AR marketing. At the same time, as a provider of entertainment interaction, the brand will also win the favor of consumers and promote consumer decision-making.
Lin Zhijian, the founder of the ant agent, knows well that the ultimate goal of AR marketing to please consumers is to pull, activate, promote, and promote. At present, brand aging is a rich legacy of traditional brands and big brands. Nowadays, major brands begin to collaborate with AR technology team to enhance brand vitality through innovative AR marketing methods, draw young people, and build new core consumer power. At the same time, AR marketing can also activate vip, driving secondary consumption.
In addition to helping old brands update their brand, AR marketing is also suitable for marketing of young brands. AR marketing can deepen consumers' brand memories and accumulate brand goodwill. A good first impression was established. Consumers remember this new brand, which is equivalent to winning the flag.
Third, through online and offline, AR marketing is developing the potential of physical scenesThis year, the giants have taken the lead in new retail sales. Explain what? Clear, online and offline, and finally to go together. Go alone and finally die.
The same is true of marketing. Only online and offline connections can fully develop the marketing potential. Traditional industries such as shopping malls, clubs, restaurants, hotels, and 4s still have huge offline traffic. However, the closure of outdated marketing directly led to a poor experience and slow customer promotion.
AR scene marketing, open up online and offline, to achieve drainage guide sales. The ant agent Lin Zhijian also mentioned that AR scene marketing is new marketing, directly turning online and offline marketing into a rope, and using new technologies to develop great potential for physical scenes.
After the launch of offline AR marketing, it will form a benign ecological closed-loop, to the store diversion, virtual marketing and on-site consumption, constitute a complete economic chain, and promote consumer conversion.
Fourth, AR marketing is borderless, it raises the possibility of the future.The borderless marketing of AR can be divided into four aspects: AR interactive marketing, AR social marketing, AR e-commerce marketing, AR brand public relations.
The ants agents accumulate in the interactive and socialized AR marketing, making this team easy to use in AR e-commerce marketing and brand public relations. Nowadays, Ants Agents provided AR technical support on the announcement of Dunkin III, and achieved a score of 200,000 hits in three days. In addition, ant agents promote AR brand promotion under the Fubao line.
At the recently held "Flying Sky. Smart" cloud habitat assembly, from the pre-conference AR-LOGO guide, AR photo gallery, meeting place AR-ant forest fun interaction to the future intelligent restaurant, ant agents injected a pivotal AR technology.
In addition to the AR marketing without borders, it is reported that the ants special union will launch a unique shared AR marketing platform in the near future to assist AR services, accelerate the future of AR, and help the intelligent process of the future world.
Zuckerberg had predicted that both AR and VR will become the strongest real and virtual interactive platform in 5 to 10 years. Whether it will come true, it is still unknown. But what is certain is that becoming a global killer innovation AR technology will continue to surprise the world and innovate the future.
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