Millet box landing in the United States sought after 4K ultra clear price of 69 US dollars

Recently, Xiaomi's first Android product to enter the US market - Mi Box was officially launched. This 4K ultra-clear streaming media player equipped with Google Android TV system, priced at 69 US dollars, just listed in the United States will be favored. At 12 o'clock on the evening of October 3rd, US Eastern Time, Xiaomi's box was first sold on Xiaomi.com and sold out in 6 hours. On October 7, the US Wal-Mart Stores and Walmart's official website went on-line sales, and immediately enthusiastic American rice noodles went to a number of Wal-Mart stores to find a box of millet.


The millet box carries Xiaomi's philosophy of “Everyone enjoys the pleasure of technology” and opens the US market at a price of US$69, creating a richer and more sophisticated TV viewing experience for consumers. The millet box supports 4K video streams at 60 frames per second, HDR10 video standards, Google Voice Search, and Google Cast video delivery technology.

With Android TV, Xiaomi's box will provide users with thousands of movies and TV dramas through the most popular applications such as Netflix, HBO, Showtime, and VUDU, as well as many games in application stores such as Google Play. As American consumers increasingly favor live streaming TV programs, users can also easily access live TV channels such as ESPN, CNN, and Disney through the Xiaomi box without the need for cable TV subscription through Sling TV.

Hugo Barra, Xiaomi’s vice president of global operations, said, “It is a great privilege to work with Google to launch a millet box in the United States. For Xiaomi, this product is of great significance, and we will use it to demonstrate to the American consumers the strength of Xiaomi: Our business philosophy is 'Everyone enjoys the pleasure of science and technology'. We believe that everyone has the right to enjoy the convenience brought by science and technology, and the millet box is the best proof of this concept: the ultra-low price of 69 dollars. You have an unparalleled entertainment experience that is less expensive than nightlife for both.”

Sascha Prueter, head of Google’s Android TV, said, “The Android TV team is very proud to work with Xiaomi to launch Xiaomi’s box products in the US. Using Android TV’s latest platform innovation, Xiaomi’s box supports voice search, HDR video standards and other technologies.”

Smooth video playback through 4K ultra-clear and HDR technology

Millet Box supports 4K ultra-clear video content playback technology at a rate of 60 frames per second, providing you with the finest quality and smoothest video playback experience. In addition, Xiaomi's box also supports the latest HDR10 video standard (for Android N and newer versions). When used with a compatible TV, Xiaomi's box can enhance the quality of color and picture quality.

Xiaomi's box supports Microsoft's hardware-based DRM technology, PlayReady 3.0, which provides users with a rich and rich viewing experience by using 4K ultra-clear video content while protecting 4K and HDR content.

The millet box uses a quad-core ARM Cortex-A53 CPU, Mali 450 GPU, 2GB DDR3 RAM, and 8GB eMMC flash memory to provide users with a smooth playback and gaming experience. In addition, users can use USB to expand the storage capacity of the millet box.

In addition, Xiaomi's box is also equipped with Dolby Digital Plus and DTS surround sound technology to create theater-like sound effects in the living room.

Millet Box provides live TV, Netflix, YouTube, and more

Before entering the American market, Xiaomi’s box had already achieved great success in the Chinese TV market. Since 2013, more than 15 million smart TVs and millet boxes have been sold. In the U.S. market, because many large-scale entertainment content companies have cooperated with Xiaomi to provide content for many new users, Xiaomi is bound to set off a storm in the US home entertainment market.

Thanks to the Android TV system, Xiaomi Box will provide thousands of movies, TV shows, and game content to users through Google Play, YouTube, and other applications. With pre-installed applications such as Netflix, Pandora, VUDU, Pluto TV and Red Bull TV, users will have access to a variety of entertainment content. With 4K technology, content from YouTube, Netflix and other applications will be realistically displayed on the TV screen.

The implantation of live streaming TV will set off a new wave of watching in the living room. The millet box will provide the best live TV channel viewing experience, including ESPN, CNN and Disney, all without paying for cable TV.

Content partners providing special offers (a total of $76) include:

Sling TV: Sign up to watch your favorite live channel and get $50 worth of ratings points.
Pandora: 3 Months of Free Music Listening
VUDU: Use your $5 points to rent, buy, or enjoy your favorite movies or TV episodes

Roger Lynch, chief executive officer of Sling TV, said, “Millet has been disruptive for overseas markets since its inception. We hope that the availability of millet boxes will continue this influence. We have always insisted that Sling TV be the most popular. With the goal of 'consumer equipment', we believe that the innovative technology, low price of the millet box, and the rich content of Sling TV will give the US users an unparalleled viewing experience."

Google Cast and Google Voice Search

Xiaomi's box also features Google Cast technology, which allows users to easily share content on their mobile screens. With one-click operation, TV sets, movies, music, and game content on mobile phones can be projected onto the TV screen.

Millet box comes with Bluetooth remote control, voice search and voice commands and other functions. The user simply speaks to the remote control and can search for content by voice description - try "Leonardo DiCaprio's Oscar-winning video" on the remote control to search for the exact video. Or ask the remote controller "Aragorn's player" in "The Lord of the Rings" to get search results. In addition, the user can also switch channels, watch TV programs or movies directly, search the network, and speak to the remote control to start the application. The Bluetooth remote control can also be used to control the catalog of numerous games on the Android TV platform.

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