Operators have entered the smart TV industry lore

After the traditional home appliance manufacturers represented by Skyworth, Konka, TCL, and Internet companies represented by LeTV, Xiaomi, Ali, etc. have entered the smart TV industry one after another, what kind of new army will the smart TV field embrace? It is the focus of particular attention in the industry.

Recently, Dr. Peng Peng, a virtual operator and China’s largest private broadband company, announced that it will launch its own brand of smart TV products in early February. Compared to traditional manufacturers and Internet companies, Peng Peng, a telecommunications operator, is involved in the field of smart TV. Where are the advantages?

More "connotation" than traditional manufacturers

Although it has always been a major player in broadband operations, Dr. Peng has also begun to make efforts in the emerging OTT market in recent years. Prior to this, Dr. Peng used to acquire Home Vision as an R&D center for its intelligent terminals and software business. And then released its first smart TV set-top box - barley box. Recently, an independent subsidiary, Barley Technologies, was established to handle the marketing of hardware products such as boxes and routers.

Barley box can be said to be the industry's only end product for pipelines, content, terminals, and home entertainment applications. Dr. Peng Peng’s original 100M broadband products, barley box promotion and sales are also more than other TV boxes. With market competitiveness.

More importantly, through the existing cloud-end high-speed connection pipeline, Dr. Peng will not only optimize his product's operation, but also fill its attractive content.

As a set of home Internet intelligent set-top boxes that integrates video playback, cloud gaming and other functions, the barley box not only presents a 4K extremely clear video playback without buffering, no waiting, and online movies are randomly dragged like a Blu-ray player. The play effect also provides the smart TV user with a unique "Cloud Computing + Game" unique Dr. Peng game service.

In the smart TV platform, the creation of cloud games makes the game no longer dependent on game consoles, but also makes the game consoles constantly improve their performance in order to run large games; the contradiction between terminals and the cloud has begun to stimulate the relationship between the two sides began to become subtle, and Dr. Peng Then take advantage of this opportunity to develop cloud-end collaboration to evolve the cloud game as the most direct embodiment of its bandwidth services. And this kind of advantage is that any traditional manufacturer is difficult to shake in a short time.

More fundamental than Internet companies

The Internet field has always been the best place to expand users. Whether it's LeTV from content to hardware, or millet developed by the mobile terminal to the TV side, Ali, who bought half of the Internet industry, is watching the Internet trend. Great influence on consumers.

But unlike other Internet companies involved in the smart TV industry, Dr. Peng’s start in the smart TV industry cannot be counted as zero. As Dr. Peng’s vice president put it, “The operator’s cross-border Internet still has advantages, first of all. That is, we have a user base; Dr. Peng's bandwidth service currently has at least 8 million users, which themselves are Internet user consumers, so Dr. Peng can be said to be a smart phone user mining.

Prior to this, Li Dongsheng, chairman of the TCL Group, had publicly stated that “the biggest dilemma for traditional color TV manufacturers is the lack of user stickiness, and consumers are often disconnected after the TV is sold.” Therefore, both traditional TV manufacturers and the Internet The enterprise, in the field of smart home appliances, is paying attention to the cultivation of users, from the simpler and more optimized operation of the smart TV system to the exploration of TV, video, games, education, shopping and other TV content, "hardware + software + "Internet" television operating mode seems to have been widely recognized in the industry.

But compared to these advantages that can be extended on the product, Dr. Peng's high-speed bandwidth services seem to be more difficult to surpass. With the pathfinder hardware terminal products such as the barley box, Dr. Peng’s upcoming "Super TV" will explore the same development path as the barley box. He will soon connect TV products with video services provided by Dr. Peng, Gigabit and Gigabit. Routers, gigabit ultra-broadband services, and 4K packaged full-service packages.

It can be predicted that Dr. Peng’s cross-border Internet industry as a smart TV is not to weaken the original basic business, but to consolidate its ability to support localized traditional businesses.