Quanzhou's First 3D Newspaper Creates Series of New Values ​​for Citywide Hot Reading

The freshness of watching "Avatar" in 3D glasses is not over yet, and the news of wearing 3D glasses to read the newspaper has emerged. Yesterday, the agency launched the first 3D newspaper in Quanzhou and was highly favored by readers. More than 200,000 copies of the "Quanzhou Evening News" matched more than 200,000 3D glasses with readers, triggering an upsurge of stereoscopic reading.

Cars in fresh newspapers can "move"

Yesterday morning, the reader who got the newspaper immediately put on 3D glasses to read the newspaper.

"It feels like the car is moving," "The three-dimensional high-rise building seems to be right in front of us." "At first it mistakenly thought that the newspaper was printed and blurred. It turned out to be a hidden mystery." "Always thought that only movies can be 3D, but the newspaper couldn't have 3D..." ... The special 3D image special edition, as well as the advertisements on the back, have become hot topics for readers.

In the “Five Big Battles” picture special edition, both the construction workers in the first-line operations on the construction site and the lakes and mountains of the blue sea and blue sky have displayed more beautiful tones and richer perspectives.

Photo normal picture is divided into two

So what's so special about 3D newspapers?

The first is on the choice of photos. Because it is through the 2D photo conversion 3D effect, you need space thinking division spatial analysis of the three-dimensional layout in order to achieve the best three-dimensional sense of space. White background images, text-rich images, and night-time photos are difficult to handle with good 3D effects. Basically, it is not considered. It is best to have both short-range and long-range images.

Then, according to the thinking of the spatial thinker, technicians used Photoshop and Other software to separate an ordinary 2D image into two images of red and blue at different angles. Then these two pictures are not completely overlaid together and combined into a "blurred picture" to form a 3D picture.

Color Matching Using 3D Digital Platform

After the photo was selected, it was color matching. In order to guarantee the effect of printed products, the 3D digital processing platform must be used to accurately match the values ​​of the 3D glasses, computer display, and printing colors to ensure the perfect fusion of the three-party tones.

Technical staff told reporters that the difficulty in issuing 3D special issue is reflected in the processing time of 3D technology. It takes a lot of time for the 3D image processing of a picture before printing. A version of a picture requires three or four hours to complete the color separation process.

Print wears 3D glasses check
Photo selection, color matching, and finally printing. This section requires the dispatch of technical personnel to supervise the printing quality on site.

The paper used in the 3D special issue is not the same as ordinary newspapers. It must be a higher-cost coated paper, and the printing press is an ordinary printing press. When printing, the person must be sent to the side to wear 3D glasses to check the 3D effect, to ensure that the printing machine does not actively correct incomplete printing, so that 3D effects can occur.

Innovation creates a series of new values

It is understood that 3D newspapers bring more than just new feelings. In fact, they have created a series of new values.

From the point of view of the value of innovation, expansion, overlapping, supplements, special issues, and extras have become important tools for multimedia innovation. Innovation has become the key to the survival and development of the media. The publication of the newspaper's 3D technology has undoubtedly provided substantive experience in the innovation of many print media.

From the aspect of dissemination value, 3D newspapers give readers a novel visual experience. The three-dimensional layout can enhance the expressiveness of the content. Readers will no longer read books by themselves, but will read more actively and read a wider range of reading. wide. As a result, the dissemination value of newspapers and magazines will be maximized, and newspapers and magazines will become valuable items that readers will circulate and collect.

From the point of view of marketing value, the issuance of 3D newspapers has brought surprises to the public and has become a model of marketing. The readers rushed to circulate the advertisement content and got more people's interest and attention, brought the direct market value to the merchant, realized the win-win of the media and the merchant.