Communicates World Wide News (CWW) Strategy Analytics Interconnection Home Terminal (CHD) Service Releases Latest Research Report “Connected TV Terminals in the United States: Q3 2014†pointed out that connected TV terminal ownership rates (including smart TVs, smart Blu-ray players, and tapes) The IP-enabled gaming terminals and digital media streams increased by 5% quarter-on-quarter and 28% year-on-year to 168 million units. Driven by the desire to watch video content delivered through the open Internet, compared to 1.5 units in Q3 2013, American families now have an average of 1.9 connected TV terminals.
Ÿ Sony led the U.S. IP gaming market for three consecutive quarters, and Q3 captured less than 50% of unit shipments. Although nearly 30 million Xboxes are in use in China, Microsoft claims that all three console companies have the most total installed capacity.
Ÿ In the third quarter, Samsung dominated the US smart TV market with a 35% unit shipment share, followed by Vizio second, followed by Sony and LG.
Ÿ Previously, Apple had only 12 months ahead of the market, but in Q3 2014, it slipped to third place in the digital media streaming market. Google’s Chromecast topped the list with 26% of its shipment share, and Roku trailed behind.
David Watkins, director of the Strategy Analytics Connected Home Terminal (CHD) service, said: "The competition in the U.S. connected TV terminal market has intensified due to competition among terminal manufacturers for viewing online video on TV screens. Heavyweight brands Google and Amazon has shaken the market and created a surge in demand for low-cost streaming media distribution.These terminals may not be able to provide a rich experience of integrated smart TVs, but usually provide faster and easier ways for consumers to get their Favorite online streaming service."
Eric Smith, Strategy Analytics's Connected Home Terminal (CHD) service analyst, said: “The characteristic of today’s connected TV terminal market is platform exclusivity, but tomorrow’s market may be defined through an open source operating system. Google’s Android The TV platform has been loosened, LG is in a period of replacing its platform with WebOS, and the smart TV supporting First Tizen is expected to rise from Samsung in 2015, and this open standard may be the key to unlocking the true capabilities of connected TV.â€
Other research findings include:
Ÿ In the third quarter, Samsung dominated the US smart TV market with a 35% unit shipment share, followed by Vizio second, followed by Sony and LG.
Ÿ Previously, Apple had only 12 months ahead of the market, but in Q3 2014, it slipped to third place in the digital media streaming market. Google’s Chromecast topped the list with 26% of its shipment share, and Roku trailed behind.
Figure U.S. Internet Television Installation
Eric Smith, Strategy Analytics's Connected Home Terminal (CHD) service analyst, said: “The characteristic of today’s connected TV terminal market is platform exclusivity, but tomorrow’s market may be defined through an open source operating system. Google’s Android The TV platform has been loosened, LG is in a period of replacing its platform with WebOS, and the smart TV supporting First Tizen is expected to rise from Samsung in 2015, and this open standard may be the key to unlocking the true capabilities of connected TV.â€
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