2015 will be a critical year for broadcasting, film and television to face new trends, new patterns, new changes, and new concepts in media development. It will realize strategic transformation and upgrading in the process of convergence, rapidly develop information technology, broadband technology, and integrate media technologies, accelerating the tradition of broadcasting, film, and television. The combination of the media and emerging media has also accelerated the digitization, dissemination and intelligence of radio and television. The integration of traditional media and new media is a general trend and a development direction for the radio and television industry.
At the CCBN2015 press conference, Ms. Sun Suchuan, Deputy Director of the Technology Division of the State Administration of Press, Publication, Radio, Film and Television and member of the CCBN Organizing Committee, briefed on the five major directions of SARFT's scientific and technological work in 2015. This year, the General Administration of Administration will strengthen the regulatory system and smart TV operating system. Research on the key technologies of the terminal and other tasks is of utmost importance. This year, the General Administration of Administration will make additional efforts to promote the integration of traditional media and new media.
1. Accelerate the integration of traditional media and emerging media
Director Sun said that the General Administration of Administration of the People's Republic of China has also been involved in this regard, but this year it will increase support in particular to strengthen the content construction, innovate the institutional mechanisms, strengthen the content creation, production, and distribution for different terminal loops, making the mainstream media a new medium. The mainstream platform of content adapts to the laws and characteristics of the development of new media, explores a scientific and efficient integrated organizational structure, explores the operating modes and internal operating modes of emerging capitals, studies and formulates guidelines for the development of radio and television development and the integration of new media, and studies the construction of The content production platform and integrated broadcast control platform for integration of traditional broadcast media and new media, research and development of process, interface and framework for the linkage of the network, improving the three-dimensional broadcasting and broadcasting capabilities and the level of intelligent services. The Central Three and Provincial Television Stations this year Taking this work as a focal point, we will strengthen our work in this area and accelerate the process of constructing innovation and broadcasting. We will strive to achieve substantial progress in integrated development.
2. Improve modern regulatory system
Accelerate the improvement of radio and television supervision platforms for the central, provincial and municipal counties, especially new media supervision platforms, explore and integrate national monitoring and regulatory data resources, and study and construct a unified national supervision and monitoring system.
3. Promote the construction of national emergency broadcasting system
Accelerate the demonstration of emergency broadcast applications in provinces where conditions permit, and promote the realization of radio and television “village villages†in places where conditions permit. Cooperation with relevant departments (such as Meteorological Bureau and Seismological Bureau) will be conducted to carry out drills to promote substantively the emergency broadcasting work. .
4. Continue to strengthen the cooperation between villages and villages, and promote the project of wireless digital coverage of central radio and television programs.
5. Implement digital development strategy
In the digital development strategy, it is divided into four aspects: First, it promotes comprehensive network upgrades at all levels of radio and television stations, builds integrated production and broadcasting platforms, mass storage platforms and multimedia distribution platforms, and improves the broadcasting and broadcasting of TV broadcasts. Digital development level; secondly, speed up the two-way process of cable TV digitalization, promote the interconnection, interoperability and intelligent collaborative coverage of cable, wireless, and satellite; third, work hard to build a new system of wide-band convergence, security, and modern film and television distribution; and fourth, accelerate the networking and informationization of movies. The construction of the system.
6. Promote digital new business development
The research and development of new business currently mainly includes two aspects: One is to strengthen independent research and development and the formulation of standards. After these years of scientific and technological innovation adjustment, a number of standards with independent intellectual property rights have emerged and will continue to advance this year; Promote the research of smart TV operating systems and key technologies for terminals to form our own radio and television operating system.
At the same time, the General Administration of Commerce this year will also expand the scale of HD channels in an orderly manner. It is reported that there are currently more than 80 high-definition channels in the country, and this year it will increase to 100. After the realization, the major channels of the central and provincial levels will basically achieve high-definition.
In the end, Sun said that he hopes to strengthen the industry's cohesion, stimulate scientific and technological innovation, promote the integration and development of traditional and new media of broadcasting and television, promote the integration of science and technology and culture, and establish the general direction of China's cultural industry through the role of CCBN's platform.
From the speech of Secretary Sun, we can easily see that the radio and television industry ushered in an important moment of development, the integration of traditional media and new media is the general trend, and the transition of broadcasting and TV has no time to delay.
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