"Smart box" sounded "broadcast" to reclaim the horn of the living room?

The 23rd China International Broadcasting and Television Information Network Exhibition (CCBN) opened and this is the largest exhibition in history. CCBN, which has gone through a 22-year history, has become an important platform for the dissemination of new knowledge, new technology promotion, and new achievements in radio, film, and related industries at home and abroad. This exhibition is particularly important for the State Administration of Press, Publication, Radio, Film and Television (SARP). Faced with the new wave of wisdom, the transformation and upgrading of broadcasting and TV companies is imperative. The television industry is particularly important.


The status of traditional TV as a home entertainment terminal is no longer comparable. The darling of the past has gradually faded in the wave of mobile Internet era. Young people seem to be accustomed to using personal computers as terminals for watching TV programs. The rise of OTTs such as video websites has left the advantages of traditional TV content vanished. New viewing habits have also become a gap that cannot be overcome by traditional TV networks. But all this will change because of the "box."

The decline of traditional television is a consensus. The content system supported by broadcasting and television is also affected by the OTT manufacturers. The Department of Broadcasting and Television is in urgent need of a product that can be wiped out. This product bears the mission of pulling the consumer back to the living room. It not only needs to be "in stock," but also needs intelligence, and it must be omnipotent. The "smart box" is shouldering such a mission.

The "smart box" is the entertainment terminal for the new generation of living rooms and the "manager" of the living room in the new era. It not only has the function of live broadcast of traditional TV, but also has rich resources of Internet TV. It can also share video content with major content providers and provide a whole set of furniture entertainment system that can play games, sing K, etc. The function has fully met all the needs of daily life, and more importantly, it is intelligent, can achieve seamless connection with mobile phones, tablets, etc., full of sense of technology, it can be said that Internet genes have been integrated into the "smart box" of the blood.

At this "China International Broadcasting and Television Information Network Exhibition", we have seen the efforts of various manufacturers in the "smart box". What function can this small box currently implement? What are the breakthroughs? What are the unique features of various manufacturers? To listen to manufacturers how to say.



Inspur "smart set-top box"
In addition to offering traditional TV live broadcasting and on-demand services, Inspur's Ling Rui and Lingzhi series set-top boxes can also be used as home lightweight media gateways (media centers), and have other "boxes" such as advanced security functions and full-screen point capture. Does not have the function. According to Inspur experts, these “boxes” can connect mobile phones, tablet computers, etc. via WIFI without affecting the viewing speed. And you can download a dedicated app that controls the “box” in your phone, and it can be compatible with multiple phones at the same time. Of course, video files on mobile phones and computers can also be played on television.

The reporter learned that the current wave of set-top box products is mainly for high-definition content, other aspects are less involved, but in 2014 it achieved the second-best sales record. At present, the products have covered Shandong, Shanxi, Henan, Hebei and other provinces, and have entered Thailand, Vietnam, Dominica, Taiwan, Venezuela, Colombia and other foreign markets. Unfortunately, due to policy reasons, purchases in different provinces are different. Not every user in the region can use these “smart boxes”.

In terms of content, Inspur experts said that Inspur is currently focusing on providing end-to-end solutions and end products for broadcasting and television, and the content is provided and operated by broadcasting and television. If it is licensed by SVA, it can also cooperate with OTT manufacturers.

With regard to the industry development trend afterwards, Inspur experts believe that "integration" will be the main theme. The "State Grid of China Broadcasting and Television" will realize the nationwide network operation, and the nationwide will achieve digital on-demand broadcasting. The cooperation with Internet companies will also be closer. In terms of content, live broadcasts and on-demand broadcasts will complement each other and may connect with the networks provided by telecom operators.



Skyworth "4k Intelligent Routing Box"
The second wave of set-top boxes, then who is the first? Skyworth "4k intelligent routing box" told us the answer. Skyworth built the smart router into the set-top box so that traditional set-top boxes can not only receive TV signals, but also serve as home gateways.

In addition to the traditional router function, Skyworth's "4k intelligent routing box" has three unique features. One is “remote control”. Users can control this smart terminal through the mobile phone APP. The smart router at home or in the office can be controlled by the switch, and can be bound to a third-party software account, such as a Thunder account. The second is "Intelligent management", in addition to being able to interconnect with mobile terminals such as mobile phones and computers, users can also control the time of use of each device, such as learning time control for children, setting the time to access learning sites only. The interval, etc.; the last is the "smart cloud", where family members can share resources anytime, anywhere.

Skyworth staff introduced that at present, Skyworth's "4k intelligent routing box" has basically been functionally improved, and has cooperated with iQiyi and Mango TV in terms of content. Of course, TV programs and other main content are still dependent on radio and television. It is understood that Skyworth's full range of “boxes” has been the No. 1 seller for seven consecutive years, and this “4k Smart Routing Box” with Huawei’s Hass chips and Android system was only launched in 2014, but already has the strength to become a home media center. Only wait for you to claim.



SECCO "smart set-top box"
In addition to the above two companies, there are many well-established companies in the "smart box" field, and SECCO Century is one of them. SECCO's "smart set-top box" currently has 6 features of live broadcast, on-demand platform, shopping platform, OTT service, application store, and customized local multimedia. It can be said that this "box" has all the functions of the "smart box".

What is worthy of integration is the video communication function of this "box". It can realize the video communication between two set-top boxes and the two can see each other's living room. According to an expert from SECCO, the video communication of the product relies on the network of the broadcasting and TV operators, and the number is provided by the broadcasting and TV operators. The only problem currently arises from the lack of interoperability between the intra-provincial intra-provincial networks, but users in the province can use it easily. This feature.

In terms of content, the "box" application store currently has more than 100 applications. Although at present, it is mainly based on games and educational software, with the improvement of networks and promotion of products, the ecosystem will gradually mature. More quality applications will also be born.

It can be said that the “smart box”, which carries the box of radio and television to regain the dream of the living room, has had enough strength. Various "unexpected" functions have already been integrated into this small "box", if not for this experience, it is It is difficult to know that the original "box" can still be played like this. These "boxes" full of Internet genes have already reborn and are waiting for users to take home.