The great reason why curved TV is worth buying

The development of display technology has never been a shortage of revolutionaries. From CRT picture tube televisions, plasma TVs, LCD TVs, and OLED TVs, the substantial breakthroughs in picture quality brought about by the innovations in display technology continue to refresh our sensory world. Nowadays, televisions incorporating surface design have become mainstream in the market. In 2016, humanity has been destined to stop TV from becoming "curved."

TV bends stunning visual effects

Curved TV is a technological masterpiece based on advanced technologies such as thinner flexible screens than flat-screen TVs. In short, the screen is not the current linear type, but creatively changes the straight line into a slightly concave curve, which presents a more stunning visual effect.

At present, the curved TV screen has two kinds of LED and OLED. The screen of the LED curved TV is changed by the external force of physical properties, not the original curved screen, so the yield rate is lower; and the OLED screen is different from the original screen design, not Backlight, high contrast, thin thickness, wide viewing angle, fast response, but the price is much higher.

OLED is hailed as the future display technology, and some companies in the domestic color TV market are selling OLED curved TVs. However, due to technical limitations, the product has a short service life, and it has been criticized for this. LED curved TV with a stable technology, in the major TV brands bloom everywhere.

If 2015 is the first year of Ultra HDTV, it will become the first year of curved TV in 2016. This was evident at the CES show at the beginning of this year. Traditional TV manufacturers including Samsung, LG, Sony, Changhong, Hisense, TCL, Haier and Sharp all exhibited new curved surface televisions. Even LeTV and Xiaomi in the field of melee TV were conquered by curved screens, and successively introduced curved televisions.

At this stage, the domestic color TV market has Samsung, TCL, LG, Hisense, Konka, Changhong and other nine mainstream brands of dozens of curved TVs in the sale, size focused on 55 inches -110 inches, covering full HD and 4K Ultra HD, and LED liquid crystals and OLEDs.

Related industry analysts said that the surface of the negative market by the color TV industry is high-end, the embodiment of market consumption upgrade. Similar to Samsung's technologically superior brands or with its high-end product lineup, it dominates the curved TV field. Domestic TV companies still have a certain gap in foreign technology in terms of display technology. If they can find other breakthrough points, they may be able to deliver the curved TV market.

Sharp sales of TV bend products

The change in the form of TVs has gradually made curved TV the new darling of the market. In particular, products based on Samsung, TCL and Hisense have received great recognition from the market, and the market share of curved products continues to increase, showing an upward trend.

According to data from Ove Cloud Network, the sales volume of curved TVs in the first quarter of 2015 was 59,000 units, and the sales volume of curved TVs reached 1.5 million units in 2015. Compared with 2014, the sales volume of curved TVs increased by nearly 30 times in 2015, which is a big surprise for the overall cold-cold TV industry.

For a billion-dollar TV market, the 1.5 million units sold in the whole year may be only a fraction of the total, and even for the year-end sales of over 50 million TV sets, Samsung TVs that have been supporting curved screens are not too much. But for the industry, the significance of 1.5 million units represents extraordinary. This means that users can accept curved surface televisions, which means that this market is already open. This means that the surface concepts that businesses are promoting are finally accepted by the market. It also means that these businesses have grasped the trend, the future and the innovation. Recognition.

In addition, according to AVC's offline monitoring data, 97 surface models are available in 2015, accounting for 1.9% of the models in 15 years, and the market penetration rate is 2.9%; the ultra-thin TV models are listed on the market. It reached 34, accounting for 0.7% of the listed models for 15 years, and the market penetration rate was 1.1%. Curved TVs are ahead of ultra-thin TVs in sales.

As a brand new TV category, consumer awareness of curved television requires a certain period of time. This is the process that every product that leads the era must go through.

Industry analysts said that under the joint promotion of famous companies such as Samsung, TCL, and Hisense, curved TVs have expanded from the brand camp and product size, and the price of such products has also begun to adjust, leaving the people from the cloud. This year will be the beginning of the popularity of curved TVs. For consumers interested in buying curved TVs, it may be time to purchase curved TVs.

Surface is worth buying new technology?

Curved TV is a TV that is bent in the left and right direction. The first to introduce this kind of product is a Korean company. Samsung and LG launched a 55-inch curved OLED TV in Korea and the United States in June 2013.

Since its debut in 2013, curved TV has become the absolute protagonist of market share with its unique appearance and perfect presence display effect.

So, what are the benefits of bending the TV? I participated in the domestic large-scale consumer electronics show, experienced LG, Samsung and Hisense and other brands of curved TV found that its design is indeed higher than the ordinary flat-panel TV. For example, Samsung’s latest SUHD TV, the KS9800, uses a 1000 nit HDR technology to create a stronger contrast between bright and dark images. At the same time, ultra-black technology derived from natural inspiration, such as the moth's eyes can receive natural light at night to see more clearly, significantly reducing the reflection of light and glare, further enhance the picture quality, close to the natural rich colors, able to Brings an ultra-high dynamic range (HDR) viewing experience.

Samsung's TVs also have a feature that is "high value". As the flagship model, the KS9800 abandons the screws and frames in traditional TVs, and achieves the highest level of integrated technical ultra-thin technical barriers in the industry. These advantages are for the users who are seeking for workmanship, picture quality, and room layout. They can all shake the charm of buying, buying and buying.

However, in the sense of presence, a curved television below 55 inches may be difficult to achieve the same sense of presence as a movie. Larger-sized products may be possible, but this will also lead to space problems. Perhaps it can only be said that curved TV is only suitable for users who have higher requirements than 4K TV.

After 3 years of market cultivation, curved TV has gradually gained recognition from high-end consumers. The joint efforts of companies and channel providers will help further the popularity of curved television. In the next few years, curved TVs will be able to gain rapid growth and popularity. Curved TVs will also become the next major outlet for the Chinese TV industry following “high”, “big” and “intellectual”.


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