Top 10 Hot Spot Forecasts for China Market in 2015

In the past two years, Zhongqiao Research conducted a lot of research on thousands of end users in China. Based on these survey data and analysis, Zhongqiao believes that the following 10 points will be the major IT hot spots in 2015 and will drive the transformation of IT investment and IT management processes in the Chinese market. In the process of China's rapid economic transition from resource-intensive, labor-intensive to service-driven, new IT is quickly becoming the new engine of the digital economy, changing the traditional industry structure and the redistribution of value in the industry chain.

1. Cloud computing is the first focus of enterprise-level IT investment

The cloud evolution has rapidly become the focus of enterprise-level IT investment strategies to complete the transition from traditional IT infrastructure management to IT service delivery, and respond to IT's need for business response speed and support capabilities. Zhongqiao research shows that in the next 12 months, the private cloud will continue to be the first priority of IT investment for enterprise users. China's public cloud is educating itself from the market and entering the pre-public cloud construction phase. The relatively high public cloud in the next 12 months is mainly used to reduce the costs of short-term projects (test and development), as well as to replenish resources for cyclical resource shortages (reserve peak periods) and surges in traffic.

The two major driving forces in the Chinese market to stimulate hybrid cloud demand are: (1) New application deployment and modernization of enterprise applications. In the new application deployment process, users often cloud their edge applications and the database is continuously based on existing data center resources. In the process of extending enterprise application cloud services and mobile application capabilities, users often rely on existing data center resources for traditional functions, and SaaS and mobile applications are deployed in the cloud. (2) Use cloud as a test development, and short-term/periodic resource supplements, as well as reduce project-based IT expenses while reducing the total cost of ownership of data protection and disaster recovery IT.

2. New application development and deployment become the first three priorities of IT

Web applications, mobile applications, and enterprise-level application extensions (cloud/mobile capabilities) are driving changes in application patterns and development and deployment of new applications. At present, over 50% of enterprise-level users will develop and deploy mobile applications as the top three strategic priorities for IT in the next 12 months. Smartphone positioning systems and terminal computing capabilities are driving rapid growth in the deployment of new applications such as mobile applications and Web applications. Mobile applications rapidly change the traditional industry structure (online banking services, retail sales), and business models (flattening production and sales chains, online direct sales become mainstream), and determine the core competitiveness of enterprises under the new economic environment. At the same time, the new application workload attributes drive architecture resources and cloud services centered on new applications to meet the high concurrency query architecture technology and cloud service requirements.

3. Continued growth in investment in mobile office and mobile terminal management

Mobile office quickly becomes the focus of investment for Chinese users. While improving production efficiency, it has accelerated the promotion efficiency of new services, and optimized upstream and downstream collaboration in the industry chain and optimized user experience. Zhongqiao’s in-depth interviews with a large number of Chinese IT decision makers in 2014 revealed that the main drivers of mobile office and mobile applications are business decision makers, that is, mobile office and mobile applications determine the core competitiveness of enterprises.

To achieve safe and stable mobile office, users need not only to consider terminal virtualization, terminal management, terminal authorization, terminal information security, and mobile application compatibility and mobile network, but also to consider the centralized management of mobile office. At present, the typical mobile office deployment methods in the Chinese market include: (1) Mobile office built in a hybrid IT environment, such as edge applications deployed in the cloud. The database runs in the existing IT environment; (2) Fusion architecture or all-in-one deployment form.

4. Users increase business-critical application virtualization

Virtualization is no longer a fresh topic and will continue to be the focus of corporate IT investments in 2015. The business-critical application and production application virtualization in the Chinese market accounted for a relatively low level, which restricted Chinese users from decoupling through the architecture and application, and improved the overall use and management efficiency of IT resources. At the same time, it also limits the two-way migration of users through the load, the use of hybrid IT architecture, optimize IT support capabilities and speed of response to the business. Zhongqiao survey shows that in 2015, business-critical application virtualization is the top three IT strategic priorities.

5. Big data analysis investment increase

New applications generate a lot of data. How to convert these valuable data from IT spending into new services or business development space, driving the big data analytics investment in the Chinese market. The digital-centric emerging economic environment has quickly transformed big data analytics into a new engine for business development. For example, JD.com not only optimizes product selection, user service levels, and new service launch efficiency through real-time analysis of big data; at the same time, it provides big data analytics services through Wei Jing East e-commerce, attracts more e-commerce providers through “high gold content” services, and optimizes quality. Resource holding rate. In addition, Alibaba has reduced the initial investment of Chinese users from the traditional batch analysis to the big data gold rushing process through the data mining platform of "Cai Yun", providing the evolutionary process of converting numbers from cost to profit and new business model. According to the survey conducted by China Bridge, in 2015, the input of business users in traditional industries in business intelligence analysis and big data analysis will focus on "defensive" plans, that is, how to increase batch analysis efficiency, plan big data analysis framework, and accelerate business The model changes to reduce the risk of traditional business models in a digital economy.

6. In the next two years, the demand for flash memory market will grow rapidly in China

Compared with European and American markets, Chinese enterprise users have a long period of education and market warm-up in the new technology market. The stability, security, and durability of flash memory technology are still in the evaluation stage. According to the survey conducted by China Bridge, Chinese users have realized that flash memory can not only change the traditional storage economy, but also can achieve cost-effective application acceleration, meet the need for linear upgrade of IOPs, and meet business-critical application virtualization and cloud computing SLA drive dynamics. Resource allocation, and the need for big data for OLTP and OLAP.

The widespread use of flash memory in China's emerging industry (web2.0) has accelerated the popularity of flash memory in the Chinese market. In the next two years, the demand for flash memory in the Chinese market will grow strongly. Flash memory quickly replaces 15kpm hard drives and coexists with 10kpm and 7200pm hard drives, improving the efficiency of data lifecycle management. Flexible flash technology combinations, flash memory capacity optimization, high reliability and availability of flash memory, and high integration of flash memory and storage are the most important factors for users to evaluate flash memory products and technologies.

7. Software-defined storage becomes an important indicator for Chinese users to evaluate storage

Virtualization and cloud computing drive the market demand for software-defined storage. In 2015, software-defined storage will become one of the important assessment factors for Chinese users' choice of storage. The Bridge survey shows that for application developers and cloud computing service providers (SaaS, PaaS), the most important factor for users to choose software-defined storage is to modularize upgrades and openness on demand to accelerate application development, deployment, and delivery. For community clouds, the most important metric for evaluating software-defined storage is flexibility and hyper-convergence, enabling load selection resources, ensuring high-density architecture, low energy consumption, and simple deployment management. For enterprise users, implementing heterogeneous storage integration management through software definition is one of the most important assessment factors for evaluating software-defined storage.

8. Open source software will be widely used

How to reduce software licensing expenses in the new IT evolution process, improve the controllability of application development, reduce new application development and test processes, and simplify the intensity of new application compatibility management will further promote the growth of open source software in the Chinese market in 2015. Zhongqiao Research shows that in 2015, Chinese users will increase the use of open source technologies in new application deployment, virtualization, cloud computing, and big data analytics. In this process, around the open source, there will be: (1) The number of all-in-one IT vendors developed and developed based on open source has rapidly increased, and the ability to tailor the vendor's solutions has been increased; (2) For enterprise-level user needs, commercial software and The introduction of the open source suite will reduce the difficulty of developing and deploying users based on open source and reduce business security risks, allowing users to integrate the high redundancy and enterprise-class functions of commercial software, and the openness of open source, improving IT flexibility and business stability and security.

9. The rapid development of converged architecture

Improve the speed of IT's response to business and promote Chinese users to rapidly evolve from traditional heterogeneous IT architectures to homogeneous and converged architectures. Users in China have clearly realized that traditional layered deployment management has limited their ability to implement workload-centric resource allocation and centralized management, which has become a huge obstacle to the evolution of production application virtualization and cloud computing.

In the process of choosing a converged architecture, the modular deployment of the architecture, continuous scalability and scalability, cross-heterogeneous centralized and unified management, and linear expansion based on load expansion are the most important assessment indicators for Chinese users to choose a converged architecture. In the process of evaluating suppliers of converged infrastructure, vendor service response speed, geographical coverage, service levels and costs, and the continuous investment strategy of vendors in the Chinese market play a decisive role.

10. Mixed IT centralized management

In the IT evolution process, how to ensure a smooth transition from traditional IT to new IT (characterized by cloud computing), to ensure that traditional applications in the IT evolution process demand for IT resources while meeting new application requirements, is an enterprise-level user The biggest challenge facing the IT evolution process. To ensure cross-heavy resource load performance, transparent monitoring and management efficiency in the IT evolution process, directly determines the stability and security of the business, and drives the demand of China's enterprise-level users for a centralized management platform for IT resources and IT services.

According to the survey conducted by China Bridge, a large number of Chinese users are currently operating in a mixed physical, virtual, and cloud environment. There are isolated constructions (physical, virtual, and cloud-isolated). Separation management has led to a new type of island for IT evolution. Different physical environments, virtualized environments, open source architectures, and various cloud integrations are more difficult than data center integration in the physical environment under traditional architectures. In 2015, users gradually realized how to realize the convergence of architecture and IT services across heterogeneous, cross-platform, and across different resources (physical, virtual, cloud) and various clouds (public, private, hybrid, and community clouds). The unified management platform directly determines the efficiency of IT services. At the same time, enterprises integrate the centralized and unified management of hybrid IT into the scope of IT strategic planning.