At the 2017 CEATEC JAPAN exhibition in Japan, Panasonic showcased an innovative fatigue driving warning system named “Emotional? SENSING.†This advanced system integrates both surveillance and thermal imaging cameras to monitor a driver’s emotional and physical state. When a driver starts feeling drowsy, the surveillance camera captures facial expressions and eye movements, while the thermal camera tracks body temperature and heat distribution.
Panasonic gathered over 1,800 physiological parameters related to drowsiness and used AI to classify the driver's sleepiness into five levels, ranging from "not sleepy" to "sleeping." In collaboration with Chiba University, they discovered that body heat patterns are closely linked to drowsiness, regardless of clothing. Based on this research, Panasonic developed the "Grid-EYE" infrared sensor, which can detect changes in body heat and environmental factors like dimming light to predict when a driver might fall asleep.
Leveraging its expertise in air conditioning systems, Panasonic integrated the Grid-EYE sensor into the car’s climate control. The system adjusts the cabin temperature in real time to keep the driver alert. If it detects even slight signs of drowsiness, it can activate strong airflow to wake the driver up effectively.
To develop the "Emotional and Physical Condition SENSING" system, Panasonic filed 22 patents. The company is investing heavily in fatigue detection technology, as the automotive sector has become increasingly vital to its business strategy.
According to Panasonic’s 2016 financial report, its Automotive Infotainment Systems division accounted for over 30% of total sales, making it one of the most profitable parts of the company. At a May 2017 business briefing, the company emphasized the importance of expanding its automotive business. In 2016 alone, the automotive segment generated 1.3 trillion yen in revenue, with navigation and audio systems contributing 540 billion yen, safety assistance systems bringing in 370 billion yen, and electric vehicle battery partnerships with Tesla adding another 400 billion yen.
Looking ahead, Panasonic aims to surpass 2 trillion yen in automotive sales by 2018 and become one of the top ten auto parts suppliers globally by 2021. This ambitious plan highlights the growing significance of automotive technology in Panasonic’s long-term vision.
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