At the 2017 CEATEC JAPAN exhibition in Japan, Panasonic introduced an innovative fatigue driving warning system called “Emotional? SENSING.†This advanced system uses two types of cameras—surveillance and thermal—to monitor a driver’s physical and emotional state. When a driver starts to feel drowsy, the surveillance camera tracks facial expressions and eye movements, while the thermal camera detects changes in body temperature and heat patterns.
Panasonic collected over 1,800 physiological parameters related to drowsiness and used AI to categorize the data into five levels, from “not sleepy†to “sleeping.†Collaborating with Chiba University, they discovered that body heat distribution is closely linked to drowsiness, regardless of clothing. Based on this research, Panasonic developed the “Grid-EYE†infrared sensor, which can detect subtle changes in body heat and environmental conditions, such as decreasing light levels, to predict when a driver might fall asleep.
Leveraging its expertise in air conditioning systems, Panasonic integrated the Grid-EYE sensor into the car’s climate control system. It monitors the driver’s body temperature in real time and automatically adjusts the cabin temperature to keep the driver alert. If the system detects even slight signs of fatigue, it can activate strong airflow to help wake the driver up.
To develop the “Emotional and Physical Condition SENSING†system, Panasonic filed 22 patents, demonstrating its commitment to advancing driver safety. The company sees the automotive sector as a key growth area, with in-vehicle technologies playing a crucial role in its long-term strategy.
According to Panasonic's 2016 financial report, its Automotive Infotainment Systems division contributed more than 30% of total sales, making it one of the most profitable segments. In May 2017, during a business policy briefing, the company emphasized the importance of expanding its in-vehicle business. In 2016 alone, the automotive division generated 1.3 trillion yen in revenue, with navigation and audio systems contributing 540 billion yen, and safety-assist systems adding 370 billion yen. Additionally, the electric vehicle battery partnership with Tesla brought in 400 billion yen.
Looking ahead, Panasonic aims to surpass 2 trillion yen in car-related sales by 2018 and become one of the top ten global auto parts suppliers by 2021. This ambitious plan reflects the company’s growing focus on smart mobility and driver assistance technologies.
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