On November 27th, Gehua Cloud Platform's press conference was officially held in the 798 Art Zone. Boyun Technology was invited to participate in the conference by Gehua Cloud Service Platform technology provider and strategic partner. It is reported that Gehua and Bovision reached a strategic partnership in April this year. This conference is also the first public appearance of the joint cooperation results. The successful launch of cloud platform by Gehua Cable will also have a positive demonstration for the nation's radio and television operators. effect. Leaders of Beijing Municipal Party Committee Propaganda Department and SARFT also spoke highly of Gehua Cloud Platform in this conference, in which Gehua Cloud Platform, cloud game interactive demo, multi-screen interaction and other product release links brought the atmosphere to the climax.
With the rapid development of cloud computing and big data technology, and the deep application of new technologies and the transformation of new media models, applications in various industries are showing new trends: Objectively, operators are required to establish an open cloud platform, integrate new and old services, and enrich cloud applications. , Innovate the business operation model and realize the strategic transformation of operators.
As we all know, the development of cloud technologies, especially the development of the open cloud platform of Internet cloud service companies Google, Amason, Facebook, IBM, Microsoft Ali Cloud, Tencent Cloud, and Baidu Cloud, has prompted China Telecom and China Mobile to build an open cloud platform. The openness of application capabilities has promoted the strategic transformation of telecommunications and the opening of business capabilities. The triple play has been going on for many years. Facing the competition between IPTV and OTT, using cloud computing to serve broadcast services has gradually become the consensus of the industry. The on-line launch of the Gehua Cable Cloud Platform can be seen as another leap in the strategic transformation of broadcast and television operators.
As early as in the 2011 annual report released in the first half of 2012, Gehua Cable proposed the strategic concept of “one network and two platformsâ€, and is fully promoting the “integration of services from traditional media to new media and from a single cable TV carrier to full serviceâ€. Provider's strategic transformation. On April 16, 2014, Bosco Technology's parent company, Yongxin Vision (NYSE:STV), signed a strategic cooperation agreement with Gehua Cable to carry out various forms of cloud platform technology and business, overseas market expansion, and capital cooperation. The full range of cooperation. In addition, according to the agreement, Gehua Cable will increase its capital in the form of equity investment into Beijing Boyun Technology Co., Ltd., holding 10% of the shares. The strategic cooperation between Gehua and Yongxin Vision is the key node for Gehua to implement the "one network and two platforms" strategy and promote strategic transformation. Gehua began to comprehensively deploy the new media market.
Subsequently, Boyun Technology and Gehua Cable signed a cooperation agreement to jointly build a Gehua Radio and TV cloud service platform; as Boyun Technology is not only the main planning participant of Gehua overall platform design, but also provided a page streaming platform, cloud games, and multiple screens. Main core products such as interaction and ERM. As a result of years of business accumulation in the broadcasting and TV industry and solid technical strength, Boyun has provided a richer cloud computing solution for the construction of the Gehua Cloud Platform. The ERM system solves the problem of resource reuse from the bottom, and the page streaming platform makes the set-top box EPG more pleasing and enhances the “first look†experience for TV users to start up. It provides a cloud game application service with high-definition coolness for cloud service platforms. Interaction has opened up the linkage of family size screens, etc. This has basically formed a multi-dimensional, three-dimensional systemic solution. Gehua Cloud Platform can be said to have absorbed experience in the construction of multiple cloud platforms for the Internet, telecommunications, and radio and television, and is currently the most innovative, collaborative, open, and convergent capability platform in the broadcast industry.
Leading companies in broadcasting and television, with independent research and development of video cloud computing cutting-edge technology, with these two attributes of Bo cloud technology, in the application of radio and television cloud computing has been doing well. In September 2012, as the first cloud service platform of China Radio and Television created by Bo Cloud and Nanjing Cable, it landed in Nanjing and opened the world's first cloud gaming service for cable TV users. Since 2014, Boyun Technology has successively reached strategic cooperation with heavyweight radio and television operators such as Jishi Media, Gehua Cable, and Dongfang Cable to build a cloud service platform project; as of November 2014, it has been with Beijing, Jilin, Dalian, Radio and television operators in more than 20 provinces and cities, such as Hebei, Qingdao, Jiangsu, Shanghai, Chongqing, Hunan, and Guangdong, reached a cooperation to cover more than 80 million home users and 8 million IPTV users. It is expected that 100 million households will be covered by the end of 2014.
The new technology streaming platform sees Bo Yun promote the transformation of broadcast and television
The concept of the Beijing Bo cloud fluidization platform was released during the ICTC this year. The fluidization platform technology is the key link of the Gehua Cloud platform and is based on the concept of cloud computing technology. Video is used as the “cloud†to present the processing result to the “terminalâ€. A cloud computing solution. The application runs on the cloud server and encodes the running display output and sound output to the terminal in real time through the network. The terminal displays the output after being decoded in real time. The terminal can operate at the same time, and transmit the operation control information to the cloud application running platform for application control in real time through the network. The terminal is “streamlined†to provide only network capabilities, video decoding capabilities, and human-computer interaction capabilities.
According to Han Jian, General Manager of Boyun, the current broadcast TV DTV operator has a large number of high-definition bi-directional set-top boxes of various brands, but it cannot deploy services quickly and flexibly. The set-top box is fragmented and lacks dominance; the cloud approach ignores terminals. The characteristic of performance, just solved the problem that the set-top box of radio and TV DTV is the most troublesome, bid farewell to the previous road that the new business is not yet to send a round of box; The method of the cloud is input cost controllable and can practice business quickly Pattern scheme. The hardware investment can also be linearly invested based on the number of users. At the same time, the application is directly on the cloud, and whether it is welcomed by users can be quickly understood through cloud data. Therefore, the adoption of cloud computing solutions can not only help broadcasters maximize the activation of existing large-scale users, solve content copyright and access problems, and revitalize existing value-added services, but also truly achieve operational network security. Controllable to achieve a cloud and multi-screen; fundamentally improve the network carrying capacity of radio and television, and improve the competitiveness of broadcasting and TV business; to provide a strong technical support for creating a radio and television cloud ecosystem.
The fluidization platform is an open capability platform, an effective solution to achieve "connectivity" between applications and terminals. It can provide standard external application development specifications for radio and television operators and has a high degree of openness. Currently, the Bo cloud streaming platform supports various applications of windows+android+browser; cross-platform support capabilities are strong; and radio and television operators such as Gehua Cable, Jishi Media, Xinjiang Cable, and Oriental Cable have all landed, and their products are mature. The platform is open, the cloud can host unlimited cloud applications, cool large-scale 3D games, entertaining children's educational content, fun and healthy somatosensory applications, can be deployed here; The variety of mainstream terminal equipment on the market, rich experience in integration can provide a full range of customer service for radio and television operators.
According to General Manager Han, cloud computing is actually a very good application in the broadcasting and television network. It can make full use of the existing STBs to enhance the value of broadcasting and television network resources and provide TV users with high-quality interactive entertainment services. The users currently possessing the cable network are of great value, but are limited by the factors such as the performance of the set-top box, the closure of the technology platform, the low degree of socialization, and the platform. In order to solve these problems, operators of radio and television should cooperate with professional video cloud computing vendors in an in-depth cooperation to bundle the interests of both parties, jointly create a new radio and television network cloud service platform, create a new format and business model of radio and television, enrich digital television application services, and seek both parties The development of digital television in the new media has achieved a win-win situation. As Boyun will continue to promote the deep application of cloud computing in radio and television, promote the innovation and transformation of radio and television networks, and drive the new development of digital television industry.
The most innovative and typical application: 1+ cloud game shocking gaming experience
2014 was known as the first year of a video game, but due to policy restrictions, the video game market in our country is almost zero. With the liberalization of the video game market, video games have gradually ushered in an upsurge of development. The industry expects that the scale of global video games in 2016 will reach 30 billion US dollars. Major Internet business giants Baidu, Tencent, Ali, 360, Xiaomi, and LeTV have also entered the video game market; Radio and television operators are also very optimistic about the video game market. At the same time, the Gehua Cloud Platform Launching Ceremony also unveiled the coolest and most dazzling killer application of the cloud platform, the 1+ cloud game. The on-site response was enthusiastic. According to Gehua staff, Gehua’s 4 million HD users will be fully operational by the end of this year. In the cloud game business, customers in Beijing will be able to experience a variety of cloud gaming applications by directly turning on the TV at home;
"The game is deployed on a cloud server, where terminals and TVs in the user's home become operational and display terminals. (Cloud games) have very low requirements for terminals, and game operations and management are deployed on cloud servers. First of all, it can solve the problem of piracy, and secondly it can activate the stock market and quickly cover a large number of users. These are the comparative advantages of Boyun."
"1+ cloud game" is Bo Yun's independent cloud game operation brand, which creates a cool and cool cloud game platform for players and provides omni-channel diversified online and offline operation services. Users only need to open the Gehua cable set-top box and TV set in their home, and enjoy more than 200 classic games on the 1+ cloud game line, including large-scale 3D games, light casual games, chess and card games, and educational games. Satisfy the needs of different players; many of them are classic masterpieces such as "Issu: Origin", "Super Street Fighter 4: Arcade Edition". The newly signed “Batman Trilogy†(Batman: Arkham Origin, “Batman: Arkham Cityâ€, “Batman: Arkham Asylumâ€) is the most successful series in game history. One of the games.
This time, Gehua’s release of a cloud platform has a huge impact on the domestic broadcasting and TV industry. The domestic broadcasting and TV market is more complex. Even after the provincial network is integrated, there will be differences in the development environment of cable operators. However, the common development of cable operators in the future is to evolve from a closed platform to an open platform and evolve from a single cable TV provider to a full-service integrated service provider. From this, it is believed that the Gehua model will be replicated nationwide in the future, which will promote the deep application of cloud computing in broadcasting and television, and drive the new development of the digital television industry.
Massive application of Zhihui Gehua cloud service platform to release unlimited possibilities
With the rapid development of cloud computing and big data technology, and the deep application of new technologies and the transformation of new media models, applications in various industries are showing new trends: Objectively, operators are required to establish an open cloud platform, integrate new and old services, and enrich cloud applications. , Innovate the business operation model and realize the strategic transformation of operators.
As we all know, the development of cloud technologies, especially the development of the open cloud platform of Internet cloud service companies Google, Amason, Facebook, IBM, Microsoft Ali Cloud, Tencent Cloud, and Baidu Cloud, has prompted China Telecom and China Mobile to build an open cloud platform. The openness of application capabilities has promoted the strategic transformation of telecommunications and the opening of business capabilities. The triple play has been going on for many years. Facing the competition between IPTV and OTT, using cloud computing to serve broadcast services has gradually become the consensus of the industry. The on-line launch of the Gehua Cable Cloud Platform can be seen as another leap in the strategic transformation of broadcast and television operators.
Gehua EPG Streaming Interface
As early as in the 2011 annual report released in the first half of 2012, Gehua Cable proposed the strategic concept of “one network and two platformsâ€, and is fully promoting the “integration of services from traditional media to new media and from a single cable TV carrier to full serviceâ€. Provider's strategic transformation. On April 16, 2014, Bosco Technology's parent company, Yongxin Vision (NYSE:STV), signed a strategic cooperation agreement with Gehua Cable to carry out various forms of cloud platform technology and business, overseas market expansion, and capital cooperation. The full range of cooperation. In addition, according to the agreement, Gehua Cable will increase its capital in the form of equity investment into Beijing Boyun Technology Co., Ltd., holding 10% of the shares. The strategic cooperation between Gehua and Yongxin Vision is the key node for Gehua to implement the "one network and two platforms" strategy and promote strategic transformation. Gehua began to comprehensively deploy the new media market.
Subsequently, Boyun Technology and Gehua Cable signed a cooperation agreement to jointly build a Gehua Radio and TV cloud service platform; as Boyun Technology is not only the main planning participant of Gehua overall platform design, but also provided a page streaming platform, cloud games, and multiple screens. Main core products such as interaction and ERM. As a result of years of business accumulation in the broadcasting and TV industry and solid technical strength, Boyun has provided a richer cloud computing solution for the construction of the Gehua Cloud Platform. The ERM system solves the problem of resource reuse from the bottom, and the page streaming platform makes the set-top box EPG more pleasing and enhances the “first look†experience for TV users to start up. It provides a cloud game application service with high-definition coolness for cloud service platforms. Interaction has opened up the linkage of family size screens, etc. This has basically formed a multi-dimensional, three-dimensional systemic solution. Gehua Cloud Platform can be said to have absorbed experience in the construction of multiple cloud platforms for the Internet, telecommunications, and radio and television, and is currently the most innovative, collaborative, open, and convergent capability platform in the broadcast industry.
Leading companies in broadcasting and television, with independent research and development of video cloud computing cutting-edge technology, with these two attributes of Bo cloud technology, in the application of radio and television cloud computing has been doing well. In September 2012, as the first cloud service platform of China Radio and Television created by Bo Cloud and Nanjing Cable, it landed in Nanjing and opened the world's first cloud gaming service for cable TV users. Since 2014, Boyun Technology has successively reached strategic cooperation with heavyweight radio and television operators such as Jishi Media, Gehua Cable, and Dongfang Cable to build a cloud service platform project; as of November 2014, it has been with Beijing, Jilin, Dalian, Radio and television operators in more than 20 provinces and cities, such as Hebei, Qingdao, Jiangsu, Shanghai, Chongqing, Hunan, and Guangdong, reached a cooperation to cover more than 80 million home users and 8 million IPTV users. It is expected that 100 million households will be covered by the end of 2014.
Bo cloud market map
The concept of the Beijing Bo cloud fluidization platform was released during the ICTC this year. The fluidization platform technology is the key link of the Gehua Cloud platform and is based on the concept of cloud computing technology. Video is used as the “cloud†to present the processing result to the “terminalâ€. A cloud computing solution. The application runs on the cloud server and encodes the running display output and sound output to the terminal in real time through the network. The terminal displays the output after being decoded in real time. The terminal can operate at the same time, and transmit the operation control information to the cloud application running platform for application control in real time through the network. The terminal is “streamlined†to provide only network capabilities, video decoding capabilities, and human-computer interaction capabilities.
Fluidized platform technology
According to Han Jian, General Manager of Boyun, the current broadcast TV DTV operator has a large number of high-definition bi-directional set-top boxes of various brands, but it cannot deploy services quickly and flexibly. The set-top box is fragmented and lacks dominance; the cloud approach ignores terminals. The characteristic of performance, just solved the problem that the set-top box of radio and TV DTV is the most troublesome, bid farewell to the previous road that the new business is not yet to send a round of box; The method of the cloud is input cost controllable and can practice business quickly Pattern scheme. The hardware investment can also be linearly invested based on the number of users. At the same time, the application is directly on the cloud, and whether it is welcomed by users can be quickly understood through cloud data. Therefore, the adoption of cloud computing solutions can not only help broadcasters maximize the activation of existing large-scale users, solve content copyright and access problems, and revitalize existing value-added services, but also truly achieve operational network security. Controllable to achieve a cloud and multi-screen; fundamentally improve the network carrying capacity of radio and television, and improve the competitiveness of broadcasting and TV business; to provide a strong technical support for creating a radio and television cloud ecosystem.
The fluidization platform is an open capability platform, an effective solution to achieve "connectivity" between applications and terminals. It can provide standard external application development specifications for radio and television operators and has a high degree of openness. Currently, the Bo cloud streaming platform supports various applications of windows+android+browser; cross-platform support capabilities are strong; and radio and television operators such as Gehua Cable, Jishi Media, Xinjiang Cable, and Oriental Cable have all landed, and their products are mature. The platform is open, the cloud can host unlimited cloud applications, cool large-scale 3D games, entertaining children's educational content, fun and healthy somatosensory applications, can be deployed here; The variety of mainstream terminal equipment on the market, rich experience in integration can provide a full range of customer service for radio and television operators.
According to General Manager Han, cloud computing is actually a very good application in the broadcasting and television network. It can make full use of the existing STBs to enhance the value of broadcasting and television network resources and provide TV users with high-quality interactive entertainment services. The users currently possessing the cable network are of great value, but are limited by the factors such as the performance of the set-top box, the closure of the technology platform, the low degree of socialization, and the platform. In order to solve these problems, operators of radio and television should cooperate with professional video cloud computing vendors in an in-depth cooperation to bundle the interests of both parties, jointly create a new radio and television network cloud service platform, create a new format and business model of radio and television, enrich digital television application services, and seek both parties The development of digital television in the new media has achieved a win-win situation. As Boyun will continue to promote the deep application of cloud computing in radio and television, promote the innovation and transformation of radio and television networks, and drive the new development of digital television industry.
The most innovative and typical application: 1+ cloud game shocking gaming experience
2014 was known as the first year of a video game, but due to policy restrictions, the video game market in our country is almost zero. With the liberalization of the video game market, video games have gradually ushered in an upsurge of development. The industry expects that the scale of global video games in 2016 will reach 30 billion US dollars. Major Internet business giants Baidu, Tencent, Ali, 360, Xiaomi, and LeTV have also entered the video game market; Radio and television operators are also very optimistic about the video game market. At the same time, the Gehua Cloud Platform Launching Ceremony also unveiled the coolest and most dazzling killer application of the cloud platform, the 1+ cloud game. The on-site response was enthusiastic. According to Gehua staff, Gehua’s 4 million HD users will be fully operational by the end of this year. In the cloud game business, customers in Beijing will be able to experience a variety of cloud gaming applications by directly turning on the TV at home;
"The game is deployed on a cloud server, where terminals and TVs in the user's home become operational and display terminals. (Cloud games) have very low requirements for terminals, and game operations and management are deployed on cloud servers. First of all, it can solve the problem of piracy, and secondly it can activate the stock market and quickly cover a large number of users. These are the comparative advantages of Boyun."
1+ cloud game interface
"1+ cloud game" is Bo Yun's independent cloud game operation brand, which creates a cool and cool cloud game platform for players and provides omni-channel diversified online and offline operation services. Users only need to open the Gehua cable set-top box and TV set in their home, and enjoy more than 200 classic games on the 1+ cloud game line, including large-scale 3D games, light casual games, chess and card games, and educational games. Satisfy the needs of different players; many of them are classic masterpieces such as "Issu: Origin", "Super Street Fighter 4: Arcade Edition". The newly signed “Batman Trilogy†(Batman: Arkham Origin, “Batman: Arkham Cityâ€, “Batman: Arkham Asylumâ€) is the most successful series in game history. One of the games.
This time, Gehua’s release of a cloud platform has a huge impact on the domestic broadcasting and TV industry. The domestic broadcasting and TV market is more complex. Even after the provincial network is integrated, there will be differences in the development environment of cable operators. However, the common development of cable operators in the future is to evolve from a closed platform to an open platform and evolve from a single cable TV provider to a full-service integrated service provider. From this, it is believed that the Gehua model will be replicated nationwide in the future, which will promote the deep application of cloud computing in broadcasting and television, and drive the new development of the digital television industry.
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