Chromecast, Nexus player
Tencent Technology News from the Google Chromecast, Nexus player (belonging to the set-top box), to the Amazon Fire set-top boxes and a series of products listed, have proved that the United States TV streaming media market, as China has seen a hot growth.
The entry of “newbies†such as Google and Amazon has already had a huge impact on the living room entertainment market in the United States. According to data from the latest professional organizations, this year in the market of streaming media equipment around the TV market, Google's Chromecast, a television stick, has crowded away Apple’s Apple TV set-top box and has taken second place.
Chromecast is Google's first self-owned brand hardware in the living room entertainment market, priced at only 35 US dollars, can be used directly on the TV interface, using smart phones to control. Due to its high cost performance, Chromecast was sold out as soon as it was listed.
Google Chromecast sticks share over Apple TV
The report pointed out that the market for TV streaming media equipment is still growing. In the first three quarters of this year, 10% of U.S. households with broadband internet access purchased set-top boxes or TV sticks for their televisions.
Among them, the equipment sales in the first three quarters have reached the level of last year. As we all know, the fourth quarter is the Christmas shopping season, consumers will also purchase large quantities of entertainment products such as set-top boxes.
The report pointed out that in the first three quarters, Roku still occupied the top position in the TV streaming media equipment market, with a market share of 29%, but a year ago, Roku occupied half of the market, its market share. Is plummeting.
Google's Chromecast has won 20% of the market share, ranking second.
Apple TV, the top-ranking Apple TV set-top box, was squeezed into third place by Google and its market share was only 17%. It is reported that compared with a year ago, Apple's market share lost 9 percentage points.
Amazon is a heavyweight player in the digital content of movies and television, but it is a newcomer to the set-top box market. In April of this year, Amazon launched the first Fire brand set-top box, priced at 99 US dollars, in addition to Amazon's own video, but also support watching YouTube, Hulu, Netflix and other sites video.
The ParksAssociates report shows that in the two quarters after the listing of the Amazon set-top box, it has obtained a 10% market share. Clearly, Amazon's online retail and digital content advantages have become the main reason for the rapid take-off of set-top boxes.
In the share ranking, Japan's Sony Corp. ranked behind the Amazon.
Barbara Kraus, an analyst with the market research company mentioned above, said that nearly 50% of the content watched by American viewers on television is free to play on-demand online video, while young and middle-aged 18 to 44 years old watch video. The vast majority.
Clos said that the hardware market for TV streaming media is also undergoing rapid changes. For example, Roku has also launched TV sticks. Amazon also has set-top boxes and TV sticks. So far, Apple has become the only service without TV stick products. Business.
Including Apple's Apple TV, the price of set-top boxes is basically maintained at 99 US dollars. However, the lower-priced TV stick has taken away potential customers of Apple's set-top box. For example, Google Chromecast only sells 35 US dollars, Amazon's TV stick also imitated Google, quoted a low price of 39 US dollars.
The report pointed out that the video market for home TVs will continue to grow in the next few years and it is estimated that by 2017, the annual market capacity of TV sticks and set-top boxes will increase to 50 million.
The set-top box is not Apple's core product, and its update cycle is relatively slow. There were rumors that Apple had planned to upgrade the set-top box, but due to the need to reach an agreement with the video content service provider, the upgrade time has been postponed until 2015.
According to sources, the new version of Apple's set-top box will follow the Microsoft Xbox console's Kinect and add somatosensory controls to make it easier for users to switch channels and programs.
It should be pointed out that the threat that Google poses to Apple on TV streaming media devices is increasing rather than shrinking. After the unprecedented success of the Chromecast TV Stick, Google has again and again introduced the set-top box "Nexus Player", which is a step up in performance and functionality over the TV stick.
Google's set-top box also aimed at the living room game market, for game players launched a $ 40 handle, in addition to the set-top box and game controller package price is only 99 US dollars, cost-effective than Apple's set-top box.
As a result of sluggish innovation and the persistence of high prices, Apple has faced over and over again with Google and Android in many product areas. A recent report also showed that in the campus market, the long-dominant Apple iPad was overtaken by Google's Chromebook cheap notebooks.
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