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On August 13th, although it also produced some high-quality smartphone products similar to Apple, HTC's hardware and financial situation faced more and more difficult challenges.
There is no doubt that the future of HTC will still largely depend on the company's ability to sell smartphones under strong competitive pressures such as Samsung and Apple. However, HTC is also looking for a suitable solution to make a breakthrough on the stage in another year. To this end, the company has quietly established an independent business unit, which aims to create more mobile phone products including HTC mobile phones. Software and services. Currently, the software development team consists of 260 members from HTC offices. The team is headquartered in Seattle, but members include offices in San Francisco and Chinese Taipei.
The HTC software development team is called "HTC Innovation Lab" and the team's first product will be unveiled later this week. The product, called Zoe, is a short video application built primarily from the same name software. Over the years, HTC has integrated this software into multiple devices. However, HTC now not only installs the software in HTC phones, but also promotes it to Android devices from competitors such as Samsung and LG.
Drew Bamford, senior director of the HTC user interface team, is currently the head of the HTC Innovation Lab. Bamford sees this new team as a new development driver for HTC.
Creating a new software business is no easy task. This can be seen from the fact that Samsung has invested a large amount of money and resources in the software business without receiving corresponding returns.
Zoe's features are obvious. Users can edit up to 16 video files and image files, select a theme, and add music and other content. The software can also produce playback video content up to 30 seconds. HTC has a lot of ambitions for Zoe, not only to make this software a tool for creating such short video content, but also to make it a hub for viewing and sharing video content.
Zoe's main selling point is that in addition to helping users edit video content, it also allows users to reassemble and expand other video content, and even add new content. This idea is clever, but if you are creating a social network for mobile content, Zoe will have a hard time achieving success like Instagram and Vine.
With Zoe software, HTC will add some users and will be able to use these users to generate revenue. Of course, getting users will be very difficult, and Zoe's competition will be fierce. Currently, this market is full of applications that are designed to allow users to better use images and video content on their phones. At the same time, the Zoe software currently being tested has a lot of limitations, including running on high-end phones that support the latest Android system, and editing capabilities are limited. For example, although users can choose to use the video segments they want, users cannot choose the order of the videos.
In order to increase Zoe's market attention, HTC plans to cooperate with people in the music and sports industries.
Bamford claims that in addition to Zoe software, HTC Innovation Lab is still developing other software projects, but Bamford did not disclose the details. In addition, within HTC, Bamford and its team have to deal with the software to promote the diversification of hardware and the tension between the widely launched products. However, Bamford claims that he and his team will allocate time. The Innovation Lab team is also responsible for developing the software and user interface used by HTC's own devices. But as we all know, it is because of a lot of work that helps Android itself to be accepted and favored by the vast number of consumers. Bamford can learn from this.
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