LeTV Jia Yueting - Windbreaker

On December 9, Jiayueting Weibo announced the creation of a super-electric car that instantly became the hot topic of Weibo's number one ranking. Even the top stars of hundreds of entertainments were also forwarding comments.

A year ago, when Jia Yueting voted on building a car at an executive meeting, as a result, almost all senior executives objected to it. In their understanding, Internet companies are not far off the mark. The problem is the same. Why?

In fact, Jia Yueting has already had the answer in his heart. This moderate entrepreneur has always been fierce in major strategic issues.

When he decided to produce television three years ago, there was no difference between the vote of the executive committee and the vote, and almost no one agreed. However, Jia Yueting, who has a controlling position, is determined to do it. Today, Super TV set off an internet television revolution in the industry. In 2014, the super TV network sold the highest number. Even the president of the company’s rival Skyworth has openly admitted that LeTV is a successful company. The LeTV model has caused a huge impact on the traditional TV industry.

The LeTV model in Jia Yueting’s theory is the music ecology of vertically integrated “platform + content + terminal + application”. People familiar with Jia Yueting know that Jia takes ecology as the company's core philosophy. He believes that in the Internet age, vertical integration will Will defeat the professional division of labor.

No one knows where Jia Yueting learned his theory. This grass-roots child, born in a poor mountain village in Shanxi Province, was initially the computer administrator of a taxation bureau in Shanxi Ququ County. Another grassroots Chinese commercial giant, Ma Yun, was originally just an ordinary college English teacher. Both of them are legendary figures on the Internet in China. They neither have the elite label of overseas returnees nor have extraordinary IT Internet technology, but they have achieved incredible achievements in the Internet field.

Ma Yun is extremely good at speeches and public relations. Ma's famous quotes can be seen everywhere on the Internet and bookstores. Unlike Ma Yun, Jia Yueting feels "mysterious" in a low-key manner. Those people who are familiar with "old Jia" actually know that Jia Yueting is not good at socializing and he is not good at giving speeches. He likes to use his home in the office to make a variety of products. In LeTV, in addition to the executives who are busy in and out of Jia Yueting's office, they are technical product managers. Jia Yueting often sees any problems with the products and immediately sends orders to require the technical product personnel to come up quickly.

Jia Yueting also self-inherited. Today, many media outlets have more prejudice and misunderstandings, and they are rarely interviewed by the media and are not very good at socializing.

Time heroes create heroes.

Lei Jun’s theory that the pigs will fly will increase as Xiaomi’s influence increases and it is known in the industry. Another understanding is that the times create heroes.

In the concept of Jia Yueting, the hero makes time is his style. The wind-builder is the dream pursued by Jia Yueting.

Looking back at history, Jia Yueting has such an ability.

When no one is optimistic about genuine copyright, Jia Yueting madly collects genuine copies, and a large number of genuine film and television copyrights have become one of the core competencies of LeTV.com today. Legalization has also become the trend of video websites. Today's mainstream video websites are no longer pirated.

No one thinks that Internet companies should go upstream to produce quality content. LeEco first set up a professional film company, and LeTV Film and Television will become the first private film company at the box office. Other Internet companies have just established a film company this year. Jia Yueting has been leading for three years.

Internet TV Needless to say, LeTV's super TV is already recognized as the leader of the Internet TV brand. At first, those who ridiculed Internet companies for making television were merely conceptualists, and now they have actually closed their mouths. It is very unreliable for Internet companies to make cars.

In order to build a car, Jia Yueting carefully laid out a year, and this year, most of the time he set up a team overseas. Jia Yueting has a trilogy in managing the company. The first is the strategy, and the strategic lead is very important. Leshi’s implementation of each strategy must be one or two years ahead of its rival. Including Zhou Hongt, one of the industry's big names, he also highly praised Jia Yueting's sense of strategy. The second is matching organizations. Jia Yueting is decisive, good at digging people, and has strong appeal. Every time a new project is made, new products can be brought in. The excellent talents in the industry have been joined, and the turnover rate is very low. Most of LeTV's executives came from well-known Internet companies such as Tencent, Sina, and Cool6. They worked as filmmakers and Zhang Zhao, one of the founders of the company, signed China's most well-known director Zhang Yimou and made television. Liang Jun, Jingdong Zhang Zhiwei and other industry players are good at mobile phones. They dug the elites of Lenovo, Meizu, and Xiaomi's team again. Jia Yueting is not only good at recruiting talents, but also has strong negotiation skills. He does Internet TV and talks for 5 minutes. To Gou Ming-ming, the story of Foxconn becoming a foundry factory spreads throughout the industry. The third is to make products, products is the cornerstone of Internet companies, good products can allow users to pass word of mouth, this point, Jia Yueting knows its way. Jia Yueting likes to tinker with a variety of products, and LeTV is also very well-known inside the company, in his office put all of LeTV's products, there are any questions, he can direct instructions.

With regard to the strategy of car construction, Jia Yueting still has a trilogy. In terms of strategy, Jia Yueting has pioneered other Internet companies, as well as traditional car companies. This year, Jia Yueting spent most of his time overseas preparing for the construction of a car. There was a top-notch plan called the “See” plan. Within LeTV, not all executives knew this plan. Until December 9, one year after the See plan was infiltrated, Jia Yueting announced the secret of the See plan, which is to create a super car and create a unique automotive Internet ecosystem. On overseas days, Jia Yueting organized a top R&D team in Silicon Valley in a low-key manner, with many elites from Tesla, BMW and Mercedes-Benz.

No one knows how Jia Yueting, who is not proficient in English and who is not good at giving speeches, persuaded these top elites in the auto industry. Maybe in the future, as the super car goes on the market, the media will know the original story.

Jia Yueting said that even if Le Rui made LeEr unrelenting, he would not hesitate. Perhaps, it is the courage of Jia Yueting’s dreams and decisiveness that makes these auto elites willing to pursue adventures with Jia Yueting.

In 2014, Jia Yueting’s experience can be described as frustrating. Sick surgery, political rumors, and Jia Yueting, who have experienced many ups and downs in life, also stated that this year was the most difficult year for him. The more difficult it is, the more it stirs his morale.

Subversion will inevitably be accompanied by pain. Jia Yueting said that if LeTV chooses to subvert the mission, we must endure all kinds of bumps and pains on the road of subversion, and we can face this bitterness and pain with a tougher attitude.

In a media interview, Jia Yueting expressed his feelings rarely. He said that in the universe, people’s life is only a momentary moment. Fortunate enough to come to this world and do something that can truly change society and change humanity. Something, this is a real dream person's pursuit, and treat this as an interest, or a challenging fun.

41-year-old Jia Yueting is already worth billions of dollars. After becoming a rich man, many Chinese entrepreneurs have handed over their businesses to professional managers and bought planes to cruise the world. Jia Yueting is still running for his new dream. This time, it has nothing to do with wealth. Like his idol Steve Jobs, Jia Yueting wants to change not the company but the world. The super smart electric car carries his dream. Success and failure, no matter what the outcome, he can readily accept, he said, even if Levision fails, it will accelerate the electric car industry revolution, so that people can often see the blue sky, breathing fresh and pure air. To do this, he is not regretted.