In 2014, many viewers had a feeling that a large wave of “Korean Waves†was occupying the Chinese screen. For the time being, no mention is made of TV variety shows such as “The Brothers Runningâ€, “2 Days and 1 Nightsâ€, and “The Story of Heavenâ€. In this year's Lunar New Year movie, the main creative team is also full of Korean OPPA, Zhou Xun and Yan Da. "My early girlfriend," the director is "My Sassy Girlfriend" Guo Zairong, Chen Yihan, Chen Xuedong, and Ji Zhenxi starring the "Bad Sister's Remarriage Alliance" director Kim Tae-Joon, Zhang Jingchu and He Rundong starring "Honeymoon Hotel" is " "Secret and Great" director Zhang Hao. Recently, LeTV announced that next year it will cooperate with the top Korean production team to launch the "Korean-made Korean TV series." From this it can be seen that the Korean movie has spread from television and movies to video sites, which is all-pervasive.
Why did Korean big-name directors choose video sites?
Letv.com revealed that next year it will work with Zhang Taixin, the director of “You From the Stars,†to produce a self-made drama “Beauty†about the plastic industry. It is learned that Zhang Taifu has applied for a two-year suspension from South Korean SBS TV station where he works to develop in China. Why is the newly popular director willing to co-produce a video with a video site in the first year of his suspension?
Presumably, the most important reason is that the creative space is relatively free. Although South Korean directors also pay attention to market value, they also cherish their own feathers. They are very strict in terms of subject matter, screenplay, and actors. However, due to the current status of domestic movie review, South Korean directors are mostly romantic films in Chinese films, and other crimes, fantasy, and other aspects that they are good at cannot be displayed. Guo Zairong once told the Chinese media: “I read a lot China's commercial movies are more regrettable and relatively monotonous. I hope that Chinese movies can have more types of expression." Another point is the difference between Chinese and Korean film production mechanisms. In South Korea, from actors to plays, directors are all people with absolute discourse power in the cast; in China, investors’ hardcore actor or all-rounders are forcibly modifying the script. The situation repeatedly caused Korean directors to endure withdrawing. At present, the types of home-made dramas on video sites are gradually diversifying, and topics such as love, workplace, fantasy, popular science and so forth are closely followed by social hot topics. At the same time, the actors and actors are more active in the use of new artists, and the production is indeed a large investment, and the directors are relatively speaking. The exhibition space of the work itself will be very large.
On the other hand, the huge traffic generated by video websites is also an important factor in attracting South Korean teams. There are hundreds of millions of broadcasts that can be described as astronomical for the Korean market with a population of only 50 million. After all, for any creator All hope that their works can be recognized by more people.
On the other hand, the addition of South Korean forces has also brought new opportunities to video sites. Recently, TV industry insiders have called for a strong platform to jointly establish a platform for broadcasting. It is said that they want to further “discard†the video site. On the other hand, it also stated that high-quality content of the video website can be broadcast on TV stations, plus a round of SARFT. The policy of the round, in the face of numerous pressures of menacing, has ensured that the video website guarantees "content is king" and the core competitiveness of differentiated competition. In the near future, the 2015 strategies announced by major video sites can also be seen as self-made content has become the main force, and large-scale IP and large-scale production have become a trend. In addition to injecting fresh blood into the content created by video websites, the Korean Wave's several major advantages are very likely to become important pieces in helping video sites to come out.
First, the Korean-made home made up for the limitations of overseas drama
Previously, SARFT had issued a document requesting that overseas film and television dramas that went online after April 2015 must have a full-scale film of the first quarter and be equipped with good subtitles. After passing the review, the license number will be obtained before they can be broadcast on line. This means drama. Fans will no longer appear with the drama. The Korean version of the video site has just filled the needs of Korean fans in this area. The exquisite content created by high-quality directors and big-name actors will also arouse the audience's strong interest.
Second, South Korean forces bring more quality IP
As we all know, the reason why Korean film and television works are loved by the audience is that the imaginative and rigorous screenwriter is the basis. "The script is the king" is their purpose. Many Korean directors are also very good screenwriters themselves. In addition, the Korean comic industry is very developed, and it also provides a powerful resource library for film and television works. The classic drama series such as "Full House" and "City Hunter" are based on comics. Therefore, when major video sites compete for IP, the addition of Korean directors and teams will also bring more quality IP.
For example, the self-made Korean drama “LINEâ€, which LeTV will collaborate with KBS next year, is based on South Korea’s well-known WebToon “Orange Marmaladeâ€. WebToon is a webpage update comic. It is a cultural trend that young people like. It has become a major cultural label in Korea. The "Tangerine Maroon Jam" has long been ranked in the top 10 of WebToon's hit list. The story tells the story of the vampire in a romantic, clear, and relaxed way. It has a profound mass base at home and abroad.
III. Rigorous work style and perfect working mechanism
The important point that Chinese film investors and TV producers love the South Korean team is their rigorous work attitude and the well-established working mechanism and model. Most of the Korean directors coming to China will not hold the attitude of quickly circling the money. What they value more is the influence on their careers. Therefore, they will introduce Korea's excellent mechanisms and style into their own creations. They are able to create in full accordance with the production standards and processes of the film and television industry. It is precisely because of this that we can see that many Korean directors of Virgo can be very popular because they go according to the needs of the audience to produce, at this point, and the video The website's "full-flow interaction" is exactly the same. However, for the needs of Chinese audiences, the newly-acquired Korean directors may have to learn more about the big data platform of video websites.
Fourth, the Korean director's strong appeal
As mentioned before, Korean film and television creation is a "director-centered" model, which determines the high status of Korean directors and their strong appeal and discourse power. In the creation of Chinese directors in Korea, Chinese audiences may see more Korean artists in their films. For example, Kim Tae-hyun and Jun Ji-hyun of Chang Tai-yin’s “Beauties†will all appear. Based on the operation of video website full-flow IP, fans will have more opportunities to meet with them.
Due to the commonalities in culture between China and South Korea, the Sino-Korean cooperation will be relatively smooth. The introduction of Korean video on the video website is a win-win model. Like LeTV, based on the ecology, IP can be fully presented on PC, Pad, Phone, TV, Cinema and other five-screen terminals, winning more space for Korean works. ; And South Korea's excellent content and model will also further enhance the height and popularity of video site-made content, or will become a new breakthrough in the content of video sites.
Why did Korean big-name directors choose video sites?
Letv.com revealed that next year it will work with Zhang Taixin, the director of “You From the Stars,†to produce a self-made drama “Beauty†about the plastic industry. It is learned that Zhang Taifu has applied for a two-year suspension from South Korean SBS TV station where he works to develop in China. Why is the newly popular director willing to co-produce a video with a video site in the first year of his suspension?
Presumably, the most important reason is that the creative space is relatively free. Although South Korean directors also pay attention to market value, they also cherish their own feathers. They are very strict in terms of subject matter, screenplay, and actors. However, due to the current status of domestic movie review, South Korean directors are mostly romantic films in Chinese films, and other crimes, fantasy, and other aspects that they are good at cannot be displayed. Guo Zairong once told the Chinese media: “I read a lot China's commercial movies are more regrettable and relatively monotonous. I hope that Chinese movies can have more types of expression." Another point is the difference between Chinese and Korean film production mechanisms. In South Korea, from actors to plays, directors are all people with absolute discourse power in the cast; in China, investors’ hardcore actor or all-rounders are forcibly modifying the script. The situation repeatedly caused Korean directors to endure withdrawing. At present, the types of home-made dramas on video sites are gradually diversifying, and topics such as love, workplace, fantasy, popular science and so forth are closely followed by social hot topics. At the same time, the actors and actors are more active in the use of new artists, and the production is indeed a large investment, and the directors are relatively speaking. The exhibition space of the work itself will be very large.
On the other hand, the huge traffic generated by video websites is also an important factor in attracting South Korean teams. There are hundreds of millions of broadcasts that can be described as astronomical for the Korean market with a population of only 50 million. After all, for any creator All hope that their works can be recognized by more people.
On the other hand, the addition of South Korean forces has also brought new opportunities to video sites. Recently, TV industry insiders have called for a strong platform to jointly establish a platform for broadcasting. It is said that they want to further “discard†the video site. On the other hand, it also stated that high-quality content of the video website can be broadcast on TV stations, plus a round of SARFT. The policy of the round, in the face of numerous pressures of menacing, has ensured that the video website guarantees "content is king" and the core competitiveness of differentiated competition. In the near future, the 2015 strategies announced by major video sites can also be seen as self-made content has become the main force, and large-scale IP and large-scale production have become a trend. In addition to injecting fresh blood into the content created by video websites, the Korean Wave's several major advantages are very likely to become important pieces in helping video sites to come out.
First, the Korean-made home made up for the limitations of overseas drama
Previously, SARFT had issued a document requesting that overseas film and television dramas that went online after April 2015 must have a full-scale film of the first quarter and be equipped with good subtitles. After passing the review, the license number will be obtained before they can be broadcast on line. This means drama. Fans will no longer appear with the drama. The Korean version of the video site has just filled the needs of Korean fans in this area. The exquisite content created by high-quality directors and big-name actors will also arouse the audience's strong interest.
Second, South Korean forces bring more quality IP
As we all know, the reason why Korean film and television works are loved by the audience is that the imaginative and rigorous screenwriter is the basis. "The script is the king" is their purpose. Many Korean directors are also very good screenwriters themselves. In addition, the Korean comic industry is very developed, and it also provides a powerful resource library for film and television works. The classic drama series such as "Full House" and "City Hunter" are based on comics. Therefore, when major video sites compete for IP, the addition of Korean directors and teams will also bring more quality IP.
For example, the self-made Korean drama “LINEâ€, which LeTV will collaborate with KBS next year, is based on South Korea’s well-known WebToon “Orange Marmaladeâ€. WebToon is a webpage update comic. It is a cultural trend that young people like. It has become a major cultural label in Korea. The "Tangerine Maroon Jam" has long been ranked in the top 10 of WebToon's hit list. The story tells the story of the vampire in a romantic, clear, and relaxed way. It has a profound mass base at home and abroad.
III. Rigorous work style and perfect working mechanism
The important point that Chinese film investors and TV producers love the South Korean team is their rigorous work attitude and the well-established working mechanism and model. Most of the Korean directors coming to China will not hold the attitude of quickly circling the money. What they value more is the influence on their careers. Therefore, they will introduce Korea's excellent mechanisms and style into their own creations. They are able to create in full accordance with the production standards and processes of the film and television industry. It is precisely because of this that we can see that many Korean directors of Virgo can be very popular because they go according to the needs of the audience to produce, at this point, and the video The website's "full-flow interaction" is exactly the same. However, for the needs of Chinese audiences, the newly-acquired Korean directors may have to learn more about the big data platform of video websites.
Fourth, the Korean director's strong appeal
As mentioned before, Korean film and television creation is a "director-centered" model, which determines the high status of Korean directors and their strong appeal and discourse power. In the creation of Chinese directors in Korea, Chinese audiences may see more Korean artists in their films. For example, Kim Tae-hyun and Jun Ji-hyun of Chang Tai-yin’s “Beauties†will all appear. Based on the operation of video website full-flow IP, fans will have more opportunities to meet with them.
Due to the commonalities in culture between China and South Korea, the Sino-Korean cooperation will be relatively smooth. The introduction of Korean video on the video website is a win-win model. Like LeTV, based on the ecology, IP can be fully presented on PC, Pad, Phone, TV, Cinema and other five-screen terminals, winning more space for Korean works. ; And South Korea's excellent content and model will also further enhance the height and popularity of video site-made content, or will become a new breakthrough in the content of video sites.
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